Customer love for G2

What do you like best about the product?

We rely on G2 as a community resource our customers trust to get accurate, first-hand insights on vendors they're considering or to build their shortlists. The platform brings visibility we might not have had and nuance that can only come directly from users.

What do you dislike about the product?

It's on the higher end from a cost standpoint, but constantly innovates around the platform. I rarely log in when there's not a flag for the latest new feature, and I've personally had grievances with certain functionalities in the past, which resulted in me talking to a product leader evaluating enhancements to that area of the platform and later rollouts of a cleaner process that fully incorporated a fix for my pain point. I can't think of a time that's happened elsewhere.

What problems is the product solving and how is that benefiting you?

G2 helps us get as much value from every review as possible, with tools to create marketing materials and internal insights. Their AI chatbot is fantastic, though I believe it's only available on the enterprise tier. The recent enhancements to offer more options (voice and chat) for leaving a review have expedited the review process, which is advantageous when we're asking very busy and highly skilled customers to take time from their day to leave a review. In the end, G2 is a great partner that works hard to bring continued value and to push the envelope when it comes to creative uses of AI.

What do you like best about the product?

The best aspect of G2 Marketing Solutions is how it turns authentic customer feedback into actionable revenue using real-time buyer intent data. By capturing signals from prospects who are actively researching your company, your product category, or direct competitors on the G2 marketplace, sales and marketing teams can focus on highly qualified accounts before those buyers ever reach out directly. With seamless native integrations into CRMs like Salesforce and HubSpot, revenue teams can also quickly share peer reviews and social proof at the exact moment potential buyers are making purchasing decisions.

What do you dislike about the product?

The main drawback of G2 Marketing Solutions is its high pricing and inflexible annual contracts, which can make it prohibitively expensive and hard to justify the ROI for smaller businesses or startups with limited budgets. On top of that, the platform takes ongoing effort to keep reviews fresh, and there can be a learning curve when setting up buyer intent filters and data integrations in order to pull out actionable sales leads.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us tackle a critical challenge in a crowded SaaS landscape: spotting early-stage buyer intent and overcoming market skepticism. By capturing real-time intent data from prospects who are actively researching software solutions or comparing us directly with competitors, it gives our sales and marketing teams a clearer, more proactive focus on the right accounts. On top of that, using authentic, third-party buyer reviews creates immediate social proof and builds trust with prospects. For us, this translates into faster deal velocity, stronger account-based marketing conversion rates, and the ability to engage warm prospects before our competitors do.

What do you like best about the product?

G2 collecting reviews on our behalf is an added bonus.

What do you dislike about the product?

The cost of the G2 platform is high compared to other review sites.

What problems is the product solving and how is that benefiting you?

Collecting reviews to increase product credibility.

What do you like best about the product?

I love being able to easily update my profile and set custom review campaigns to increase brand visibility on G2.

What do you dislike about the product?

Some of the side bar categories are a little confusing

What problems is the product solving and how is that benefiting you?

Brand awareness, brand recognition and brand credibility

What do you like best about the product?

It is easy to use and schedule a review campaign.

What do you dislike about the product?

Sometimes it is difficult to find what you are looking for, but for the most part, it's pretty self-explanatory.

What problems is the product solving and how is that benefiting you?

Easy to do review campaigns and advertising. It is benefiting us by not having to manage them on our own.

What do you like best about the product?

G2 Marketing Solutions has made running review campaigns easy and fast. We've been able to keep multiple targeted campaigns running simultaneously with ease.

What do you dislike about the product?

Occasionally a dashboard change means I have to relearn where features are, but overall I'm very happy with the product and UI.

What problems is the product solving and how is that benefiting you?

G2 is the most logical choice when it comes to customer and product reviews and Market intelligence. Having an "all in one" solution that seamlessly connects to HubSpot means we get better insight into marketing initiatives. The G2 <> Claude MCP Connector makes creating campaigns even easier.

What do you like best about the product?

What makes G2 marketing stand out is how easily it turns real customers into active sales opportunity. Beyond just collecting feedback, its real superpower is buyer intent data - letting sales and marketing team see in the real time when prospects are actively researching their product or checking out competitors.

What do you dislike about the product?

1. High costs and expensive add-ons. 2. Incomplete contact information. 3. Rigid annual contracts.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions addresses the challenge of “dark funnel research”—when buyers evaluate software anonymously on review sites long before they ever fill out a sales form. For instance, if a potential client spends ten minutes comparing your product with a competitor on G2 without leaving an email address, G2 can alert your team to that company’s activity in real time. This allows your sales team to quickly start targeted outreach while the prospect is actively buying, helping you capture warm leads and close deals before competitors even realize they’re in the mix.

What do you like best about the product?

I like that G2 gives us a credible way to showcase real customer feedback while also helping prospects evaluate us against other solutions in the market. The review data and buyer insights are especially useful for understanding how customers perceive our product and where we stand competitively.

What do you dislike about the product?

Some of the reporting and features can take a little time to learn, and it isn’t always immediately clear which tools or insights will have the biggest impact. I’d also like to see more transparency around how certain rankings and visibility opportunities are calculated.

What problems is the product solving and how is that benefiting you?

G2 helps us build trust with prospective customers by giving them access to verified feedback from real users. It also helps us strengthen our competitive positioning, understand how buyers are evaluating us, and use customer reviews as social proof across our marketing. The biggest benefit is having a credible third-party source that supports our brand and helps prospects feel more confident in their decision-making.

What do you like best about the product?

I like the way they promote, the way they collect survey from the each single product and I really appreciate the way they deal the things

What do you dislike about the product?

Honestly, I don’t have any major complaints about G2 Marketing Solutions. Like any company, there are areas that could be improved, especially around communication and workload management, but overall I’ve had a good experience.

What problems is the product solving and how is that benefiting you?

Compared with traditional campaigns, G2 Marketing Solutions makes marketing more targeted and organized. It helps with things like reaching the right audience, managing campaigns, and tracking results. For me, this makes the work more efficient and also helps me understand marketing better through hands-on experience.

What do you like best about the product?

The ability to gather reviews from our customers, to share their experiences and show others what people truly think about our software

What do you dislike about the product?

Currently it has got more cumbersome especially with logging in to the platform

What problems is the product solving and how is that benefiting you?

Helping us to raise awareness of our product through genuine reviews, increasing our visibility by ranking higher on SERPs and G2's own results pages

What do you like best about the product?

We've been working hard to improve our brand visibility and ranking in AI search results. One recommendation was to obtain more third party reviews, and G2 came up as the top place to get them. We had already been using Gartner Digital Markets and when they were acquired by G2 it made sense for us to start collecting reviews and see what other options were available. The G2 platform is easy to navigate and offers a lot of different options for review collection. We were able to get quite a few in a short period of time, and are doing another push for reviews in Q4 to keep things fresh. We like that we can see who is viewing our profile and that we have a lot of options for branding.

What do you dislike about the product?

We pay quite a bit for the platform but there are still a lot of features we don't have access to. I imagine the pricepoint will make more sense as we continue to scale but right now it feels a bit steep for what you get.

What problems is the product solving and how is that benefiting you?

We are trying to gain more visibility in AI platforms, and G2 is helping us do that.

What do you like best about the product?

G2 has an internal tool that allows to collect reviews from the customers. It's really useful, because it helps us to collect reviews straight from the platform and build social proof. Also, G2 profile is an important part of how potential customers evaluate solutions and get all the information in one trusted platform.

What do you dislike about the product?

Maybe it would be helpful to have more ways to offer incentives as now it's really limited. Also, something that would be really useful is to get more detailed insights into how our G2 presence is influencing visibility in AI-powered search and recommendations.

What problems is the product solving and how is that benefiting you?

I think the main challenges that G2 platform helps us to solve are around customer feedback, online visibility, credibility and all this in a trusted platform. This helps our potential customers to better understand our company, solutions, products that we offer and plays a significant role in the decision-making process.

What do you like best about the product?

G2 has so many features if you really take the time to learn them. It's not just about getting reviews, but about providing content for your prospective buyers as well. It's an easy interface and has lots of options for gathering reviews outside of 'just asking.'

What do you dislike about the product?

Nothing at this time! I've always had a good experience with the platform and with the people.

What problems is the product solving and how is that benefiting you?

When I started at my company, we didn't have many reviews at all, and using G2 has helped us to boost our presence and get more visibility.

What do you like best about the product?

The visibility, the audience, the community and the support it provides.

What do you dislike about the product?

There's nothing to report at this stage.

What problems is the product solving and how is that benefiting you?

Product visibility and discoverability, brand awareness and lead generation.

What do you like best about the product?

G2 Marketing Solutions makes it really easy to collect, manage, and showcase authentic customer reviews. The badges and reports build immediate trust and credibility with prospective clients.

What do you dislike about the product?

The pricing part can be quite steady, particularly for smaller teams or early-stage businesses. More flexible month-to-month plan options would make it far more accessible and easier for people

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us solve the challenge of engaging B2B buyers when they are actively evaluating software in our space. Through verified customer reviews, G2 badges, and category positioning, it creates immediate social proof and builds credibility with prospects. In addition, the buyer intent data supports our sales and marketing teams by showing which accounts are researching us or our competitors, so we can prioritize outreach more effectively and help shorten sales cycles.

What do you like best about the product?

The platform is easy to use, impactful and the new features being launched are great.

What do you dislike about the product?

The paid promotion options don't provide enough reach.

What problems is the product solving and how is that benefiting you?

Mainly increasing our exposure with our target audience and impacting LLM citations

What do you like best about the product?

the simplicity of use and the potential of the tool

What do you dislike about the product?

the difficulty in choosing the non-profit organization with which to run an incentivized campaign

What problems is the product solving and how is that benefiting you?

improves branding performance

What do you like best about the product?

It’s the only platform that genuinely helps me gather both positive and negative reviews about a product or service. That balance makes it easier for companies to spot bugs, understand what needs work, and improve accordingly.

What do you dislike about the product?

Sometimes I can’t find the service or brand I want to review. Other times, when I write reviews genuinely—even when I didn’t get rewarded—it still happens that I run into issues.

What problems is the product solving and how is that benefiting you?

It helps me explore new platforms, apps, and services that I’d never heard of before. Writing reviews about them also gives me a good amount of rewards. The interface is easy to understand, and it’s really great overall.

What do you like best about the product?

It's easy to create campaigns and that's really the most important part for me. From there, I can easily track campaign performance.

What do you dislike about the product?

The platform is clunky. It's not intuitive. I'm clicking around to find what I need. I have a notification that's been on for days and I keep trying to figure out what it is/make it go away to no avail.

What problems is the product solving and how is that benefiting you?

We need reviews. We need people to see our business and we need to show up when an AI tool is asked about a use case that we can help with

What do you like best about the product?

Helpful for getting details about products, their usage, and the customization options available.

What do you dislike about the product?

Nothing so far looks ok, all features seem usable

What problems is the product solving and how is that benefiting you?

It helps me get product details and understand the features more clearly.

What do you like best about the product?

The quality of traffic driven to the category pages

What do you dislike about the product?

Ads platform is not matured enough yet. It should have better targeting and estimation capabilites

What problems is the product solving and how is that benefiting you?

Identifying which accounts are in the buying cycle to hit the right accounts at the right time

What do you like best about the product?

The buyer intent data is the most useful part for us. It helps us identify companies actively researching solutions in our category and gives us a better understanding of where to focus our efforts. The reviews and profile visibility also help strengthen our brand presence.

What do you dislike about the product?

There’s a lot of data and features available, so it can take some time to understand what’s most useful and build the right workflows around it. Having more flexibility in filtering and reporting would make it easier to get actionable insights quickly.

What problems is the product solving and how is that benefiting you?

G2 helps us identify companies that are actively researching solutions in our category, which makes it easier to focus our marketing and sales efforts on the right accounts. It also helps us build brand credibility through reviews and improve our visibility with potential buyers.

What do you like best about the product?

So far, the onboarding team has been great. They have given us a lot of details, and I feel comfortable using the platform so far for review generation.

What do you dislike about the product?

The biggest downside is needing to have a paid solution to do pretty much anything. Hoping to see some good ROI once we start getting reviews.

What problems is the product solving and how is that benefiting you?

Helping our company get more reviews and hopefully lead generation as well. We need more exposure as a company, and we are testing G2 to see if it is the right option.

What do you like best about the product?

I think G2 offers a great opportunity for exposure to users who are in research stages, so they can learn more about the product/service

What do you dislike about the product?

It can be quite unclear when it comes to their pricing and packages.

What problems is the product solving and how is that benefiting you?

Visibility and a reviews platform