Customer love for G2

What do you like best about the product?

G2 gives us strong third-party channel for building credibility through customer reviews and social proof. We're able to use that presence across our broader marketing efforts and campaigns.

What do you dislike about the product?

I'd be more flexible in how we can use and customize our G2 presence and review content across different marketing campaigns and channels.

What problems is the product solving and how is that benefiting you?

G2 helps us strengthen third party credibility and turn customer advocacy into a measurable marketing channel. Reviews and our G2 presence give prospects independent validation of our capabilities while providing assets we can use across campaigns and sales enablement.

What do you like best about the product?

It's easy to set up and the support is great.

What do you dislike about the product?

Some campaigns can be expensive and competitive.

What problems is the product solving and how is that benefiting you?

Third-party validation and connecting with current and potential customers.

What do you like best about the product?

The base product is great to have visible data between our marketing and sales teams. It also allows to establish key benchmarks in closing deals as well as give the executive team better insights into pipeline. Plus, the marketing badges are a useful extra for our outbound messaging.

What do you dislike about the product?

Sometimes it feels like we are constantly being upsold, even after spending thousands of dollars on the product. Our Account Manager is great, but she will pitch ways to use G2 better for us, and at the end of the meeting we realize the features are gated behind a different package.

What problems is the product solving and how is that benefiting you?

Helping us attact more premium enterprise businesses as customers.

What do you like best about the product?

G2 gives us a credible, third-party way to amplify our customers' voices. The reviews, ratings, Grid placement, and badges provide valuable social proof that we can use across campaigns, sales enablement, and customer advocacy. I also appreciate being able to analyze customer feedback and compare how Cymulate is perceived relative to competitors.

What do you dislike about the product?

The platform can feel overly dependent on review volume and recency, which creates pressure to run frequent review campaigns rather than focusing solely on the quality of the feedback. The reporting does not always make it easy to translate the data into clear, actionable insights, and some capabilities are tied to paid packages. I’d also like more transparency and control around category placement, scoring, and how changes affect Grid positioning.

What problems is the product solving and how is that benefiting you?

G2 helps us capture and amplify authentic customer feedback, strengthen our credibility in a competitive market, and better understand how customers perceive us relative to other vendors. The reviews, Grid placement, badges, and customer insights provide trusted third-party validation we can use across marketing campaigns, sales enablement, and customer advocacy. This helps increase brand visibility, build buyer confidence, and turn the voice of our customers into reusable proof of Cymulate’s value.

What do you like best about the product?

G2 is best for our company. They give clients to trust us in B2B business as well, best for testing websites and very useful for understanding analytics of competitors. So we make improvement in our business. It helps to improve our website, client base for others and which we gain clients and make the customers happy.

What do you dislike about the product?

It is useful but it is quite expensive, it is time-consuming like managing the data, maintaining the profile, my company is getting most from LinkedIn than G2 is limited.

What problems is the product solving and how is that benefiting you?

With the help of G2, code counsel is trustworthy and makes customers believe in it.

What do you like best about the product?

The MCP integration has been so helpful, it makes it so easy to pull buyer intent data in to our workflows. Our Ad visibility on G2 has also been strong. On top of that our account managers have been excellent, super responsive and proactive. And they are genuinely invested in helping us get the most out of the platform.

What do you dislike about the product?

Nothing to note so far, it's worked better than expected

What problems is the product solving and how is that benefiting you?

It's helping us reach revenue teams while they're actively evaluating conversation intelligence platforms, rather than guessing who to target. The intent data points us at the right accounts, and the account management support means we're not figuring it out alone.

What do you like best about the product?

it is a platform that helps us daily with valid material across various teams in the organization, allowing us to expand our knowledge and improve our strategies.

What do you dislike about the product?

we love the platform, but we find it quite strict in aspects that could be more lenient

What problems is the product solving and how is that benefiting you?

it helps us daily to understand the consumer, different market areas, and marketing analyses

What do you like best about the product?

There are many features that we can use for our products. The product is constantly developing, the team is very open and collaborative

What do you dislike about the product?

Just one thing to keep in mind - the team we work with changes almost every year. So, as soon as we build a good relationship with one team, a new team comes in and needs to be onboarded on our product, meaning we usually need to have an introductory call with them.

What problems is the product solving and how is that benefiting you?

Collecting reviews from our customers, getting AI citations, and building the brand with the customer voice behind it.

What do you like best about the product?

how it brings customer proof, market visibility, and buyer insights together in one place. The ability to generate and showcase authentic customer reviews is especially valuable because it gives prospects third-party validation they can trust. I also like that the platform provides insight into buyer activity and competitive positioning, which can help marketing and sales teams better understand where there is active interest and focus their efforts accordingly.

What do you dislike about the product?

One challenge with G2 Marketing Solutions is that there can be a bit of a learning curve when it comes to getting the most value out of all of the available features and data. Some of the reporting and buyer intent insights can take time to fully understand and incorporate into existing marketing and sales workflows. I also think the platform could make certain areas of reporting and customization a little more intuitive.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps solve the challenge of building trust with prospects and understanding where buyers are in their research process. The customer reviews give us credible third-party validation that we can use across marketing and sales, while the buyer intent and competitive insights help us better understand which accounts are showing interest. That makes it easier to prioritize outreach, strengthen our messaging, and support prospects with the right information at the right time.

What do you like best about the product?

Setting up a review campaign is an easy and flexible process. I am able to run a review campaign however I want. I can involve multiple client facing team members and track their progress or I can run a single campaign. The data collected is informative for our product roadmapping. It helps us ensure our client's impressions are aligned with our perceptions. I also appreciate the opportunity to decide if we want to use an incentive and set the value. We have global clients and the local or global egift card options is really fantastic! The sales and marketing team appreciate the earned badge credibility.

What do you dislike about the product?

The extra time it can take when a review is rejected by the G2 review team. I appreciate that G2 has a strict review process. The team offers a great deal of value to the overall validity of what we are all trying to accomplish... real clients sharing real experience and sentiment helping prospects understand and gauge if we are a good fit. Thank you! The rejected reivew, has to go through an extra process... I have asked my rejected reviewers to re-submit their answers if I know what caused the review to be rejected. I have also asked the reviewers to reconsider when I provided proof that the reivews came from actual clients/users. It has worked and the reviews have been approved.

What problems is the product solving and how is that benefiting you?

G2 gives us another layer of client connection through appreciation and perspective value. It is helping us get seen by prospects with credibility through word of mouth. People don't want to know about you, they want to know what people are saying about you.

What do you like best about the product?

It allows our brand to customize products, and G2 reviews help us find authentic ones. The UI is very friendly and easy to use.

What do you dislike about the product?

There isn’t much to dislike overall, but the pricing and the slow moderation really need to improve.

What problems is the product solving and how is that benefiting you?

G2 tracks real-time buyer intent, and it leverages verified reviews and trust badges to reduce buyer skepticism.

What do you like best about the product?

It's both simple to navigate and offers data that is actually beneficial for our company to develop strategy around.

What do you dislike about the product?

Not much, it does everything we need it to as of right now.

What problems is the product solving and how is that benefiting you?

G2 is allowing us to find new leads that we may not have encountered by our ratings and placement in G2 solutions.

What do you like best about the product?

For me, it is the combination of review generation + everything we can do with those reviews afterwards. We recently had a few new customer reviews come in and then earned our Fall badges. Within days, those badges were already being used in social creatives and other marketing. That is probably the easiest way I can explain the value. We are not collecting reviews just to make the G2 profile look better. They become actual proof we can reuse elsewhere. I also spend a fair amount of time looking at our category position and competitors. It is useful to see who is gaining reviews, where we are showing up, and what customers consistently mention about other products.

What do you dislike about the product?

Some parts of the vendor dashboard are more complicated than they need to be. There are grids, scores, categories, reports, campaigns, badges, intent data etc. and it sometimes takes me longer than expected to figure out why a ranking changed or where exactly I need to go to change something. Review collection is also not instant. We might drive several customers to leave a review, but moderation means there is always a gap between the campaign and seeing the final result. I understand why the verification is there, but as a marketer you do end up checking back quite a bit.

What problems is the product solving and how is that benefiting you?

Mostly third-party proof. We can publish a customer quote ourselves, but a verified review sitting alongside hundreds of other products carries a different weight. It also saves us from constantly having to manufacture new social proof. Reviews, ratings, category rankings and badges give us material we can turn into landing-page proof, sales collateral or a social post without creating the claim ourselves. The other underrated use case for me is competitor research. Reading what customers complain about in competing products has given me better messaging ideas than quite a few competitor landing pages have.

What do you like best about the product?

Lot of options and functionalities that make it easy to collect reviews and market them

What do you dislike about the product?

nothing as of now, i think the tool has been working great. However, a little complex in terms finding out what is where

What problems is the product solving and how is that benefiting you?

We want to gather more reviews and improve our ratings in comparison to our competitors

What do you like best about the product?

G2 offers a thorough and mostly unbiased set of reviews to help choose the right companies

What do you dislike about the product?

It can be a bit cumbersome to navigate sometimes

What problems is the product solving and how is that benefiting you?

In our case, we use G2 to help our prospects learn about our company. We also use G2 to discover intent within the network

What do you like best about the product?

I am new to G2 Marketing Solutions and was able to set up my first incentivized review campaign in the platform without help. The user interface was intuitive enough that I could click around and complete the campaign setup steps quickly and without any headaches. Aside from that, we do have a wonderful G2 customer support team as well.

What do you dislike about the product?

There is a new feature where you are supposed to be able to review multiple solutions in a single incentivized review campaign. When I tried to use it, the Solutions dropdown menu didn't show any solutions. It was a required field, but I couldn't complete it. I had to abandon that tool and use the regular Incentivized Reviews campaign feature instead. It wasn't a big deal, probably just a bug they are working out with the new feature.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions is solving the problem of how to immediately send our customers a thank-you gift when they leave a review. We highly value our customers' feedback and like to show our appreciation right away. With the review campaigns, we can specify how much money we want on the gift cards, and G2 automatically sends them to the customers. This takes the pressure off our team to constantly monitor and respond to reviews left at odd hours, like weekends, evenings, and holidays.

What do you like best about the product?

Very linear and simple to use. Everything is at the right place

What do you dislike about the product?

Nothing much to add here since I have a simplue usage of it

What problems is the product solving and how is that benefiting you?

Reaching my client to leave review

What do you like best about the product?

I like G2 marketing solutions for the a suite for B2B marketers, where we can find intent products and everything.

What do you dislike about the product?

Nothing, as I know, it was smooth experience using it!!

What problems is the product solving and how is that benefiting you?

Before, g2 i have searched for a tool manually on Google and other small vendors like G2, but after I learned about G2, I can find for a spicfic products easily

What do you like best about the product?

The ability to control how we are presented with G2.

What do you dislike about the product?

It can be a bit overwhelming at first with many tabs and a lot to set up. But they do provide tours and tips.

What problems is the product solving and how is that benefiting you?

Brand Presence and Reviews.

What do you like best about the product?

I like the campaign driven reviews and how it gains insights to traffic of prospects looking at our product. If someone took the time to look at reviews they are a top prospect

What do you dislike about the product?

It can be expensive for some features and I don't like unavailable features being shown in the product admin as when you select them it is blocked by an upgrade wall.

What problems is the product solving and how is that benefiting you?

Helping us gain more customers and understanding our current customer base usage and overall happiness of our product

What do you like best about the product?

Advocacy is a huge part of our business, something marketing and sales both cares about. G2 makes it very easy to set up campaigns and streamline review processes to get more feedback.

What do you dislike about the product?

I wish some of the premium content offerings (e.g. specific reports) were included in all plans.

What problems is the product solving and how is that benefiting you?

Customer advocacy, AEO/GEO, brand awareness, demand generation. G2 is something that helps us in all of these areas.

What do you like best about the product?

The intuitive platform and amazing customer support

What do you dislike about the product?

Lots of new product features to keep up with and not enough time to understand how to use them all.

What problems is the product solving and how is that benefiting you?

Exposure to prospective clients researching out industry

What do you like best about the product?

I have different options of content and is really easy to navigate it.

What do you dislike about the product?

The download process maybe but is not taking so much time!

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions is helping me in term of saving time!

What do you like best about the product?

Authentic genuine reviews and product comparison makes the software buying decision much easier. It now feels just like buying s product on some e-commerce platform unlike earlier.

What do you dislike about the product?

Pricing is a bit of a challenge for personal use but have been worthit so far.

What problems is the product solving and how is that benefiting you?

Comparison and buying decision for similar kind of software has become a lot more easier now.

What do you like best about the product?

I feel like we finally have a clear window into which accounts are actively researching our software category before they even fill out a contact form on our website. It is incredibly satisfying to reach out to a prospect and know they are already comparing us against our competitors. Additionally, the profile customization lets us put our best foot forward by highlighting our strongest user reviews.

What do you dislike about the product?

Honestly, the pricing tiers can be a bit steep if you're a smaller startup just trying to get your foot in the door. I also feel that the backend admin dashboard can be slightly clunky at times.

What problems is the product solving and how is that benefiting you?

We are primarily using G2 Marketing Solutions to bridge the gap between top-of-funnel brand awareness and bottom-of-funnel lead generation. In my experience, prospects coming through G2 close much faster because they have already done their peer research and trust the platform. It helps us prioritize our outreach and focus our SDRs on accounts that are genuinely in-market, rather than just blasting cold emails and hoping for the best.