Customer love for G2

What do you like best about the product?

Finding real life examples and reviews of how products perform and best use cases.

What do you dislike about the product?

There isn't anything in particular I would say I dislike.

What problems is the product solving and how is that benefiting you?

The problems it is solving are giving me the answers to how certain tools perform and giving me a good understanding of the certain tools I am looking to use from real world feedback.

What do you like best about the product?

Meaningful reviews that often delve into specifics of workflow and day to day. use. Since the reviews are from working individuals, they are far more useful and direct than other reviews I've found online.

What do you dislike about the product?

Some of the reviews are very short and seem to be just to get the rewards. The AI integration leads to generic and "slop-like" wording.

What problems is the product solving and how is that benefiting you?

It has helped my team find details about different software or systems that helped up pick the solution that was right for us. Specifically with project management systems.

What do you like best about the product?

I really like how easy it is to share your insights on your experiences and help others and yourself by doing so

What do you dislike about the product?

I sometimes feel it's misleading. You get an email to get rewarded, do what is asked and then not be rewarded.

What problems is the product solving and how is that benefiting you?

To get giftcards on most used platforms

What do you like best about the product?

G2 allows actual users of software products to leave reviews of the software. The pros and cons, the ins and outs. This information is useful for others interested in the software. I leave several reviews per year as new software products I am using appear on their website.

What do you dislike about the product?

I have not found anything to dislike about G2.

What problems is the product solving and how is that benefiting you?

Unfortunately, I am not responsible for ordering software, only using it, so I do not have a benefit from knowing about software reviews.

What do you like best about the product?

Having the opportunity to share feedback about B2B communication experiences.

What do you dislike about the product?

That I have to leave a review for G2 before I can access the review center.

What problems is the product solving and how is that benefiting you?

It gives me a platform to share feedback about business interactions

What do you like best about the product?

G2’s platform is intuitively designed, offering a wide array of high-value tools to engage both current customers and prospects. They are committed to continuous innovation and are constantly introducing new features that maximize ROI for their users. Furthermore, the G2 account team is exceptional. Unlike other review platforms, they function as true strategic partners, providing proactive guidance and creative strategies to ensure we are receiving the full value of the partnership.

What do you dislike about the product?

Quarterly review cycles are a lot to keep up with. I also wish I could search keywords within the reviews without having to download a spreadsheet.

What problems is the product solving and how is that benefiting you?

G2 helps increase the trust and credibility of our brand which allows us to stand out against competitors. It also saves me time in finding positive customer quotes to be able to promote on our channels.

What do you like best about the product?

I like how easy it is to send out review campaigns. G2 makes it very simple to find relevant content and publish landing pages where we can request users leave us a review. It allows us to generate high quality feedback and make sure we are hearing from our customers on a regular basis.

What do you dislike about the product?

I think that on the backend there can be a lot going on. The more the better, but it can be overwhelming sometimes trying to find what I'm looking fro and I often feel like I am not optimizing to my best ability because of that.

What problems is the product solving and how is that benefiting you?

G2 makes it easy for us to hear from our customers and even easier to get the message out there that users love us.

What do you like best about the product?

gives me a experts view on a product and capabilities in detail

What do you dislike about the product?

Nothing as of now , it's my go to review site

What problems is the product solving and how is that benefiting you?

research and understanding functional capability

What do you like best about the product?

I like the embeddable widgets and ability to build my own testimonial widgets based on rating, company size, and industry. I can use these when building marketing collateral for specific verticals.

What do you dislike about the product?

G2 lacks the ability to export content (testimonials/reviews) to publish-ready. I spend too much time copying and pasting from G2 into my own design tools.

What problems is the product solving and how is that benefiting you?

Profile and Reviews helps my team understand how our customer base is using and assessing our product.

What do you like best about the product?

The ease of seeing all reviews collectively, keeping a track on decaying reviews, running campaigns and responding to reviews. Its possibly the highest trusted site for tech people and makes life easier with having detailed profiles to feature product, services and customer love.

What do you dislike about the product?

Nothing major but maybe having better comparison grids and metrics for stack competitors.

What problems is the product solving and how is that benefiting you?

Online reputation management essentially

What do you like best about the product?

The profile functionality and reviews really give us an opportunity to demonstrate our capabilities and customer experience to our prospects and place EZO as a front runner in the buyer's journey.

What do you dislike about the product?

The category request process is quite tedius.

What problems is the product solving and how is that benefiting you?

Helping our visibility in our ICP's buyer journey

What do you like best about the product?

G2 help to find the best app for my usecase with genuine reviews of product

What do you dislike about the product?

Nothing, just many times my reviews get rejected without any valid reason

What problems is the product solving and how is that benefiting you?

G2 help me to get good reviews to get to know better about product I want to purchase and very good deals

What do you like best about the product?

The biggest benefit is that it gives us the freedom to openly express our opinions about the products or services we use.

What do you dislike about the product?

Nothing for now, I like to share my reviews so that other users have an opinion

What problems is the product solving and how is that benefiting you?

It lets us share our opinion publicly about the services we use.

What do you like best about the product?

G2’s content is built on real customer reviews, which makes it far more grounded and experience‑based than typical marketing copy. You get to see how products actually perform in the wild. G2 organizes information in ways that make it easy to compare products side‑by‑side—features, pricing, satisfaction scores, and reviewer sentiment. It removes a lot of guesswork when choosing software. Even though G2 uses a huge amount of data, their content tends to stay digestible for readers. The mix of charts, summaries, and quotes from real users gives a balanced view. Because reviews come in constantly, G2 content tends to stay fresh. Products rise and fall based on real‑time user sentiment, so the information doesn’t get stale. Whether you’re looking for CRM tools, developer software, help desk platforms, or niche productivity apps, G2 likely has curated content for it. That breadth is incredibly useful. If you’re looking at G2 content for research or decision‑making, it’s one of the more reliable starting points because it blends data with real user experience.

What do you dislike about the product?

Too much volume, not enough depth G2 has so many reviews that it can get overwhelming. A lot of them are short, surface‑level, or repetitive, which makes it harder to find deep, nuanced feedback.

What problems is the product solving and how is that benefiting you?

Problem: Most product websites only show polished marketing claims. It’s hard to know how a tool actually performs for real users. How G2 solves it: G2 aggregates verified, user‑generated reviews that highlight actual experience—what works, what doesn’t, and what surprises people. Benefit to you: You get credible, experience-based insights that help you make better decisions and avoid tools that look great on paper but fail in real use.

What do you like best about the product?

G2 lets you easily compare two or more products across ratings, pricing tiers, and feature availability.

What do you dislike about the product?

Some reviews are very detailed and helpful, while others are short or vague.

What problems is the product solving and how is that benefiting you?

G2 reduces uncertainty in buying and using software by putting real user experiences front and center — and that leads to more confident decisions, better product insights, and clearer comparisons.

What do you like best about the product?

G2 has honest, genuine reviews from people who actually use the product or application in practice. Because of that, I trust the reviews on G2.

What do you dislike about the product?

I don’t think I have anything negative to say about G2. They’re always on top of everything and consistently stay responsive.

What problems is the product solving and how is that benefiting you?

Whenever I have questions or doubts about something, I turn to G2. It’s been beneficial for me and for my organization.

What do you like best about the product?

We can give our opinions of each platform we use

What do you dislike about the product?

There's nothing I dislike from G2 Buyer Intent

What problems is the product solving and how is that benefiting you?

I have not experienced any problems yet

What do you like best about the product?

Insights on software and how they solve real world business problems.

What do you dislike about the product?

I do not dislike anything about the service, g2 is great.

What problems is the product solving and how is that benefiting you?

The ability to quickly review and read reviews for software and business tools.

What do you like best about the product?

Helps decision-making: Reduces risk by showing how tools perform in real business scenarios rather than just marketing claim

What do you dislike about the product?

Overwhelming volume of information: With so many products and reviews, finding the most relevant insights can take time.

What problems is the product solving and how is that benefiting you?

Saves research time: Instead of visiting many different websites, I get pros, cons, and ratings in one place

What do you like best about the product?

Buying any software is a lengthy process, and prospects reading reviews from Recurly merchant helps us tremendously in the sales cycle. I really appreciate how our CSM/AM helped us revitalize our review generation strategy in 2025, and whenever I ask a question in our Recurly/G2 slack channel, I get a response within an hour.

What do you dislike about the product?

We have had a lot of bots write reviews to try and get the $25 Amazon giftcard incentive. While most of them were rejected by G2's verification process, a few have slipped through the cracks, and it's a bit annoying to go through the process to get them removed.

What problems is the product solving and how is that benefiting you?

Helps with UGC that we can repurpose on our website, sales assets, socials, etc.

What do you like best about the product?

I find this platform very reliable and honest, and it’s a great resource overall.

What do you dislike about the product?

I don’t have any dislikes; it’s been only positive for me.

What problems is the product solving and how is that benefiting you?

It allows our business to select vendors that others have used, backed by real data.

What do you like best about the product?

G2 provides a trusted platform that amplifies our customer voices and showcases authentic feedback. The reviews help us build credibility, attract new prospects, and gain valuable insights into customer needs. The G2 profile also enables us to showcase our unique offerings and differentiate ourselves in a competitive market.

What do you dislike about the product?

I have not seen any downsides that have affected the way CallTower does business

What problems is the product solving and how is that benefiting you?

G2 Profile and Reviews help us build trust and transparency with potential customers by showcasing authentic feedback from our existing clients. It solves the challenge of establishing credibility in a competitive market and provides valuable insights into customer experiences, enabling us to improve our offerings. This ultimately drives lead generation, strengthens our reputation, and supports our growth.

What do you like best about the product?

I love the grid that G2 Marketing Solutions has for each category. It's very, very insightful. I also love that they have AI-assisted reviews.

What do you dislike about the product?

I think intent, you know, I have not been able to make good use of intent so far. And then the other part is that there is no direct way to find out what reviews are decaying, even though the customer success team shares the list pretty easily and quickly. But it would be good to have a little more self-service than what it is right now.

What problems is the product solving and how is that benefiting you?

I use G2 Marketing Solutions to see user ratings, compare with competitors, and understand market trends. It helps identify areas for improvement and accelerates the sales cycle by using G2 reviews to show to prospects.

What do you like best about the product?

Great platform for sharing genuine software reviews, and it also provides references and incentives. The AI tools are easy to use and help advise on, refine, and correct my reviews and suggestions so they’re clearer and more useful for improving the customer experience. I’ve always posted my honest reviews on this platform, and I’ve received incentives as well.

What do you dislike about the product?

So far, there’s nothing to dislike, and I’m really enjoying it.

What problems is the product solving and how is that benefiting you?

A great place where I can share my experience using software and apps, and the gift incentive always keeps me motivated.