Customer love for G2

What do you like best about the product?

They deliver on time, i've already used my gift cards more than once and the transaction was smooth and fast

What do you dislike about the product?

Haven't encountered any issue with the platform as of now, maybe if there was also another way of being incentivized more than gift cards, would be great

What problems is the product solving and how is that benefiting you?

Personally, i've been using the platform to check the best and honest reviews on different tech products and also buy them on a discount

What do you like best about the product?

It provide honest, experience-based insights that help in making informed software decisions.

What do you dislike about the product?

the site can feel cluttered due to the large volume of information presented at once.

What problems is the product solving and how is that benefiting you?

G2.com solves the problems of not knowing which software to choose by providing real-user reviews and detailed comparisons. And this helps users like me to make faster, more confident and reliable decisions when choosing tools for business or personal use, saving time and reducing the risk of picking the wrong solution.

What do you like best about the product?

Helpful platform to get knowledge and information for the software . Best place to get all information for the software

What do you dislike about the product?

i didnt find any dislike for the platform

What problems is the product solving and how is that benefiting you?

Get knowledge about the software and understand how software help in the doing ease of business

What do you like best about the product?

It now scans hundreds of reviews for you and lists the top pros and cons in seconds. Industry Matching: You can filter reviews to see only what people in your specific job or industry are saying. Real Pricing: More companies are finally showing their actual costs upfront so you don't have to hop on a sales call. Competitor Alerts: It can nudge you if your current software starts getting bad reviews compared to rivals.

What do you dislike about the product?

Kill the Fluff: They need better filters to hide "incentivised" reviews that don't offer real technical depth. Stricter Verification: Even with LinkedIn, "anonymous" reviews still pop up—forcing more real identities would boost trust. Better Search: Finding a specific feature mentioned within a lengthy review is still more challenging than it should be. Universal Pricing: They should push every vendor to list real prices, not just the ones that feel like being transparent.

What problems is the product solving and how is that benefiting you?

The main problem G2 solves for me is finding reliable software options with real user experiences. It makes comparisons easier and helps me avoid tools that don’t meet expectations. However, sometimes I still need to do extra research outside of G2 for deeper insights.

What do you like best about the product?

G2 is my go-to platform for discovering and evaluating new software. I appreciate the verified reviews, detailed pros and cons, and the way it highlights real-world use cases. It saves me time and helps me make confident, informed decisions when comparing multiple tools.

What do you dislike about the product?

Sometimes there’s a lot of information to sift through, which can feel overwhelming when researching multiple products. A few tools also have limited reviews, making it harder to get a complete picture. Better filtering options could make navigation even easier.

What problems is the product solving and how is that benefiting you?

G2 helps me quickly identify which software solutions are worth considering, cutting through marketing claims and hype. By providing verified, real-world user reviews, it reduces the risk of choosing the wrong tool and saves time in the decision-making process. This allows me to make confident, informed software choices.

What do you like best about the product?

The ease of use makes, it is importanat to me because I would otherwise not want to use and especially re-use the site.

What do you dislike about the product?

I havent really found anything I dont like yet.

What problems is the product solving and how is that benefiting you?

I use the reviews from industry peers to help with evaluation of new products. I enjoy working from peer reviews because the issues they bring up are often practical and I can assess wheatehr or not they would have the same effect on my usage.

What do you like best about the product?

Relevant feature comparisons for similar products that allow cross analysis and finding the best fit for an individual business's needs

What do you dislike about the product?

Some bias from only certain software reviews being incentivized Leading to imbalance in volume and quality of review data available when comparing products

What problems is the product solving and how is that benefiting you?

Finding best fit for prospective software based on my business' unique priorities and needs

What do you like best about the product?

Good platform to share product reviews and aids in decision making process.

What do you dislike about the product?

At times it's become difficult to get your review published. Long waiting list for linkedin verification.

What problems is the product solving and how is that benefiting you?

Passive earning and genuine software reviews.

What do you like best about the product?

What I like best about G2 Marketing Solutions is their data-driven approach to marketing and their commitment to measurable results. They don’t just rely on creativity — they back every campaign with analytics and performance insights, which makes their strategies both innovative and accountable. Additionally, G2 stands out for its collaborative culture and client-first mindset. They really take the time to understand each client’s unique goals and tailor solutions that drive growth.

What do you dislike about the product?

While I appreciate G2 Marketing Solutions’ results-driven approach, one area I think could improve is their internal communication and turnaround time on certain projects. At times, there seems to be a delay between strategy alignment and execution, which can affect deadlines. That said, I believe these are growing pains common in dynamic, fast-paced environments, and they seem committed to continuous improvement.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions is helping us solve several key challenges, particularly around lead generation, brand visibility, and digital campaign performance. Before partnering with them, we struggled to reach the right audience consistently and convert engagement into qualified leads. G2 brought in a more data-driven, strategic approach — optimizing our SEO, refining our paid ad targeting, and enhancing our social media presence. As a result, we’ve seen a significant increase in web traffic, better lead quality, and a measurable boost in ROI. Their expertise has helped us focus on what works and cut down on ineffective spending.

What do you like best about the product?

G2.com provides authentic, real-user feedback that helps make confident software decisions. I really appreciate the transparency in reviews, detailed feature comparisons, and the ability to filter insights by company size, industry, or use case. The UI is clean and intuitive, and the trust badges also add credibility when evaluating tools.

What do you dislike about the product?

While G2.com is a valuable platform, sometimes the overwhelming number of similar products and reviews can make it hard to identify the best-fit tool quickly. Also, some reviews lack depth or seem outdated, which can affect decision-making. A bit more moderation or review verification would improve trust even further.

What problems is the product solving and how is that benefiting you?

G2.com solves the problem of software discovery and decision-making by offering real, user-driven reviews and side-by-side comparisons. Instead of relying on sales pitches, I can evaluate tools based on peer experiences, which saves time and increases confidence in choosing the right software for my needs. It has become my go-to platform before making any major software investment.

What do you like best about the product?

G2 provides authentic user reviews that help us make informed software decisions quickly and confidently.

What do you dislike about the product?

While most reviews are helpful, even more detailed insights from users would make G2 even stronger.

What problems is the product solving and how is that benefiting you?

G2 simplifies software selection by providing real user insights, saving us time and helping us choose tools with confidence.

What do you like best about the product?

Yes, for sure I am sharing this G2 Marketing solution to a friend because it is a good way to let them know about the software that is on the market

What do you dislike about the product?

I like it a lot. The software is easier to understand and use

What problems is the product solving and how is that benefiting you?

Well to know better about a software before you buy it

What do you like best about the product?

G2 is a great way to compare software for very specific needs and hone in on what sets one platform apart from another. I love their comparison features, like being able to place two platforms side-by-side. It integrates with Slack, too, so my company is immediately updated as soon as we get a new review. Love the ability to sort and search through reviews from other users as well.

What do you dislike about the product?

I've had some issues trying to use the comparison feature recently where results don't load. Other than that I have no complaints.

What problems is the product solving and how is that benefiting you?

G2 is such a great, easy way to get real feedback from users that can help other people discover our software.

What do you like best about the product?

G2 is a great platform for getting and giving original and genuine reviews.

What do you dislike about the product?

Nothing that I feel about it, great platform

What problems is the product solving and how is that benefiting you?

G2 as a platform has not just helped in getting genuine reviews, but also has dropped the hassle of going through different website and wasting time on internet for genuine nesses in content.

What do you like best about the product?

What I like best about G2.com is how transparent and reliable the platform is when it comes to real user reviews. It helps me make informed decisions by comparing different tools based on genuine experiences from professionals. I also like the clean interface, easy navigation, and how quickly I can find the pros and cons of any software without bias.

What do you dislike about the product?

Some reviews feel repetitive or too general, so it can take a while to find the most helpful feedback. Other than that, G2 is a great platform.

What problems is the product solving and how is that benefiting you?

G2.com helps me find honest feedback and real user experiences before choosing any software or service. It solves the problem of uncertainty when comparing tools by providing side-by-side comparisons, verified reviews, and detailed feature insights. This saves me time, reduces the risk of poor choices, and helps me pick the right solution for my needs with confidence.

What do you like best about the product?

I appreciate how G2 has positioned itself as the definitive B2B software marketplace platform with its comprehensive ecosystem of 3+ million verified reviews spanning 180,000+ products across 2,000+ categories. The platform consistently delivers exceptional value through its sophisticated technological infrastructure and forward-thinking AI innovations. G2’s conversational review experiences represent a groundbreaking evolution in user feedback collection. The platform’s recent acquisition of unSurvey has transformed traditional review processes by introducing AI-powered voice reviews that allow users to submit feedback through natural conversation rather than traditional form-based surveys. This innovation makes leaving reviews as simple as speaking naturally, with an AI moderator guiding users through the process to capture authentic, nuanced feedback. The AI-assisted review collection capabilities revolutionize how companies gather customer insights. G2’s alpha feature enables vendors to convert customer call and meeting transcripts into ready-to-submit reviews, eliminating manual reviewer outreach while maintaining authenticity. This transcript-to-review technology identifies genuine users through natural customer conversations and pre-fills review content for approval and publication. G2’s multilingual localization platform operates seamlessly across Spanish, French, German, Portuguese, and English with plans for additional language expansion. Users can browse the platform, submit reviews, and interact with G2 Monty (the AI assistant) in their preferred language, creating truly global accessibility. The localized experience enables international buyers to discover software solutions that meet their specific business needs while providing sellers with enhanced global reach opportunities. The G2.ai experience for software buyers delivers sophisticated AI-powered recommendations based on the platform’s extensive marketplace data. This innovation leverages G2’s presence in large language model ecosystems to provide instant, highly relevant software recommendations and answer complex buying questions. The system processes buyer-specific requirements against G2’s comprehensive review database to deliver personalized software discovery experiences. G2’s sentiment analysis through Pros and Cons functionality provides automated insights into review content patterns. The platform uses AI-powered thought provokers in review forms to guide comprehensive feedback collection, ensuring reviews capture detailed user experiences. This systematic approach to sentiment extraction enables more meaningful analysis of user feedback across product categories. The customer advocacy platform integrations work exceptionally well with tools like UserEvidence, Deeto, and Base. These integrations enable companies to showcase G2 reviews directly within their customer advocacy initiatives, building stronger social proof and reference programs. G2’s partnership with Deeto allows automatic synchronization of verified reviews into customer advocacy workflows, creating unified strategies for leveraging customer voices. G2’s in-app review collection enhancements generate 3x more reviews per month compared to standard email outreach. The platform’s updated approach simplifies review collection processes while providing marketing teams with current user validation and case study references. This improved efficiency helps companies maintain fresh, relevant review content for their G2 presence. The developer portal and API access provides secure, self-serve functionality for technical integrations. G2 offers comprehensive API documentation, test environments, and token management systems that enable seamless integration with existing marketing and sales technology stacks. The platform supports OAuth applications and maintains rate limits for reliable third-party connections. G2’s review refresh capabilities enable companies to request updated reviews from existing reviewer bases. This feature helps organizations maintain current, trusted presences on G2 by encouraging previous reviewers to share updated experiences with evolving software products. The system streamlines the process of keeping review content fresh and relevant. The AI-generated reference pages functionality automatically creates targeted content based on specified goals and audiences. Companies can input objectives and target demographics, and AI selects relevant review content to create compelling reference materials. This automation significantly reduces the manual effort required to create customer-focused marketing materials. G2’s performance analytics dashboards provide comprehensive insights into G2-driven campaign performance and revenue attribution. The platform integrates with HubSpot, Salesforce, Dreamdata, and Factors.ai to measure how G2 engagement impacts closed-won revenue and pipeline generation. These analytics capabilities enable organizations to understand G2’s contribution to their overall sales and marketing success. The executive summary reporting delivers quarterly insights into market trends and competitive performance across entire product portfolios. This strategic overview helps companies track their position within G2’s ecosystem and identify opportunities for improvement. The comprehensive reporting includes competitor analysis and market positioning data. G2’s review syndication network extends content reach across major marketplaces including AWS, Microsoft Azure, and Ramp. This syndication increases vendor visibility and provides buyers with trusted review content wherever they research software solutions. Partners leveraging review syndication experience 14% increases in click-through rates and 13% increases in completed purchases.

What do you dislike about the product?

Honestly, there isn’t anything I genuinely dislike about G2’s platform since it’s constantly evolving and improving. The platform demonstrates remarkable commitment to innovation, continuously introducing new features, AI enhancements, and integration capabilities that address emerging market needs. G2’s consistent evolution ensures that any potential limitations are quickly addressed through ongoing development cycles and user feedback integration.

What problems is the product solving and how is that benefiting you?

G2 has fundamentally revolutionized B2B software procurement by creating the world’s most comprehensive peer-to-peer validation ecosystem. The platform enables organizations to make informed software decisions based on authentic user experiences rather than vendor marketing claims, resulting in more successful technology implementations and reduced buyer’s remorse. The conversational AI review experiences have dramatically improved review collection efficiency and quality. Companies using G2’s new voice review capabilities report higher engagement rates and more detailed feedback from users who prefer speaking over typing. This innovation has accelerated review generation while maintaining authenticity standards, creating more robust review databases for buyer decision-making. G2’s multilingual expansion has opened entirely new markets for software vendors seeking global growth. Companies can now effectively reach international audiences through localized experiences, expanding their potential customer base significantly. The platform’s ability to serve buyers in their native languages has removed language barriers that previously limited software discovery and evaluation processes. The AI-powered buyer recommendations have transformed software discovery from a time-consuming research process into an efficient, guided experience. Buyers report faster decision-making cycles and higher satisfaction with software selections when using G2.ai’s personalized recommendations. This enhanced buyer experience has created more qualified leads and improved conversion rates for software vendors. Integration partnerships with customer advocacy platforms have created seamless workflows for leveraging G2 reviews across marketing and sales initiatives. Companies can now automatically incorporate their best G2 reviews into customer reference programs, website content, and sales presentations, maximizing the value of their review investments. G2’s advanced analytics and attribution capabilities have provided unprecedented visibility into the platform’s impact on revenue generation. Organizations can now definitively measure G2’s contribution to their sales pipeline, enabling more strategic investments in review collection and platform optimization efforts. The developer portal and API ecosystem has enabled sophisticated technical integrations that streamline review management and data utilization. Companies can now automate review collection processes, synchronize review data with CRM systems, and create custom applications that leverage G2’s comprehensive marketplace data.

What do you like best about the product?

Great website to check on your platform reviews and also to understand from others, how is their experience with the same product I'm using.

What do you dislike about the product?

I have no complaints regarding the G2.com website. My experience navigating and utilizing its features has been entirely positive, finding it user-friendly and its content highly valuable for my needs.

What problems is the product solving and how is that benefiting you?

G2.com helps me significantly in my daily life, especially when I'm looking into, choosing, or just trying to understand different software and services for my personal or professional needs.

What do you like best about the product?

I like G2 Marketing Solutions because it helps enhance brand visibility and trust by leveraging real user insights. The platform’s user-friendly interface and robust analytics help me measure performance and make data-driven decisions, ultimately driving more leads and improving brand visibility. It's an invaluable resource for any B2B marketer looking to stay ahead.

What do you dislike about the product?

The old badges design, thank god they re-designed them.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions solves the problem of gaining authentic customer insights and leveraging them to build credibility and trust. By providing access to real user reviews and feedback, it helps me understand what resonates with my target audience and how to refine my messaging. The platform also tackles the challenge of identifying high-intent buyers and generating qualified leads. This benefits me by allowing me to optimize my marketing efforts, improve decision-making, and ultimately drive better results in terms of brand visibility, engagement, and conversions.

What do you like best about the product?

G2 Marketing Solutions is an invaluable tool for gauging public sentiment on various software platforms. It offers an excellent benchmark that helps you understand customer experiences and feedback, which is crucial for making informed decisions. As a service, G2 is incredibly easy to use and integrates seamlessly with other tools, making it a smooth experience for anyone looking to track software performance.

What do you dislike about the product?

The only downside I’d mention is that it can feel overwhelming at times due to the sheer number of features. While the variety is useful, it can take a little longer to get accustomed to the full suite. Overall, it’s a powerful resource for any business looking to get a clear picture of software reviews and industry trends.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions solves the problem of understanding public sentiment and customer experiences with different software platforms. By providing detailed reviews and insights, it helps me make informed decisions on which tools to adopt or recommend. The platform’s easy integration with other systems allows me to streamline my processes and quickly assess market trends. This has been incredibly beneficial in ensuring that the products I choose are well-reviewed and align with my business needs, ultimately saving time and avoiding costly mistakes.

What do you like best about the product?

Their responsiveness and how streamlined the process was. Everything was well explained and easy to follow for my team

What do you dislike about the product?

Sometimes information can feel slightly overwhelming, but nothing really to dislike so far

What problems is the product solving and how is that benefiting you?

Streamlining customer review collection. Saves time and helps generate a ton of visibility and credibility for new prospects looking to check out LiveFlow