Customer love for G2

What do you like best about the product?

G2 has been incredibly helpful for our business, delivering insights that help us understand our market position like never before. The platform makes it super easy to see real customer feedback and track how we're performing against competitors, which has been valuable for our growth strategy.

What do you dislike about the product?

Sometimes getting customers to leave reviews can be a bit of a challenge, and it takes consistent effort from our team to encourage participation. Occasionally, the rankings can shift quickly, which means we have to stay on top of our game and continuously work to maintain our visibility.

What problems is the product solving and how is that benefiting you?

We primarily use G2 as a strategic marketing to showcase our product's credibility through verified customer reviews. It's also become a great platform for understanding our brand perception while analysing the competitive landscape.

What do you like best about the product?

What I like best about G2 Marketing Solutions is their ability to truly understand our brand and translate that into highly effective marketing strategies.

What do you dislike about the product?

Sometimes hard for visibility into reviews and campaigns

What problems is the product solving and how is that benefiting you?

helping us standout in a crowded marketplace

What do you like best about the product?

We've used G2 to build comparison pages and showcase customer feedback, and it’s made a real difference. It’s one of the few platforms where potential buyers are already in a research mindset, so being visible there really matters. The review content also gives us great material to reuse in other parts of our marketing.

What do you dislike about the product?

It took a bit of time to get used to the interface.

What problems is the product solving and how is that benefiting you?

G2 gives us a way to tap into social proof without having to chase down quotes or build case studies from scratch. It’s helped us fill a gap in the middle of our funnel, where prospects are actively comparing solutions but still unsure who to trust. Having a strong presence on G2 means we stay in the conversation and can guide that decision-making process more effectively.

What do you like best about the product?

Buyer Intent is the shining jewel in G2's crown for me. I also get great use from the comparison reports.

What do you dislike about the product?

nothing, honestly. Keep up the solid work!

What problems is the product solving and how is that benefiting you?

Helping me identify buyers that are in market for our solution using Intent Signals.

What do you like best about the product?

G2 is one of the most effective tools we use at the bottom of the funnel. It gives prospects clear, data-backed insights that show we’re a true leader in our space—without us having to say it ourselves. The comparison tables, rankings, and user reviews do the convincing. We use the Grid Report extensively for blog articles, PR, and to support key selling points on our website, such as platform security and support quality. The real-user testimonials also make for great, authentic social snippets. Compared to other analyst platforms, G2 feels more transparent and user-driven.

What do you dislike about the product?

There are a few pain points. Sometimes, the competitor categories and suggestions don’t match our real market landscape, leading to slightly misleading comparisons. We’ve also noticed that companies with bigger budgets can "buy" more reviews and artificially boost their profiles, even if the product quality doesn’t match. And while it’s great that we can respond to negative reviews, it's still difficult to manage ratings that are unfair or unrelated to the product itself.

What problems is the product solving and how is that benefiting you?

G2 helps us solve a critical challenge in the sales process: proving our value compared to competitors. Prospects often reach us with a shortlist of vendors, and G2 gives us third-party validation that builds trust. The platform helps us back up our key claims—like product quality, security, or support—with real user reviews and solid data. It’s also a great source of content: we repurpose G2 data for blogs, PR, and social media, turning user feedback into persuasive proof points that resonate with new leads. It keeps our marketing sharp and grounded in what our customers actually say.

What do you like best about the product?

I really like how easy G2.com is to use and how it allows us to showcase how we differ from competitors. The grids, badges, and categories are great for highlighting where we excel. There are so many tools available, making it more than just a basic review platform. It helps us generate leads and shows we're a trusted platform. The badges and comparison tables are incredibly useful for showcasing where we come out on top and proving why we're a top competitor. The platform's role as a lead tool is significant, and we've seen traffic and potential leads come through. It's an important B2B comparison site that helps prospective customers compare and research available tools, making it essential for us to be featured on it. The initial setup was really easy, even though the software has become more complex over time it remains simple to get to grips with thanks to AI help and available resources.

What do you dislike about the product?

I do find the interface is getting quite busy now because of the amount of features and tools that are available to us. So I just think potentially, being able to try certain features and having a bit of test with ones that have been locked down a bit more. And also just been trying to make the interface a bit more cleaner as well just because there's so much going on. And so many different categories and badges. Just streamlining things, just to make it a bit more easier for both users and customers when using the platform.

What problems is the product solving and how is that benefiting you?

We use G2.com to showcase customer feedback and differentiate from competitors. We find its badges and comparison tables validate our strengths, driving interest and leads. However, we think the interface is busy with too many features, which requires streamlining for better user experience.

What do you like best about the product?

We've had new customers come through based on G2 reviews. We've also been able to gain much more detailed feedback with specific information on certain aspects of our approach and product which has been useful across multiple teams

What do you dislike about the product?

Quite pricey, and the ability to respond wasn't initially provided to me as the lead of customer facing teams and no training/guidance given.

What problems is the product solving and how is that benefiting you?

Customer acquisition and feedback

What do you like best about the product?

I have found the use of Intents very useful.

What do you dislike about the product?

I haven't found anything that I can include among the things I don't like about G2

What problems is the product solving and how is that benefiting you?

Using G2 intentions helps me better understand some information about prospects and use it in marketing strategies

What do you like best about the product?

G2 gives us direct visibility into who’s actively engaging with our brand, which is incredibly valuable for prioritizing outbound outreach. The intent data and buyer behavior insights help our sales team reach out with much more relevance and perfect timing. The platform integrates easily into our workflow, and the dashboard makes it simple to track key metrics without getting overwhelmed.

What do you dislike about the product?

While the data is powerful, it can sometimes be limited depending on the volume of G2 visitors in your category. We’d love to see even more granularity in user behavior insights. Additionally, onboarding could be a bit smoother for first-time users — a more guided setup experience would help.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us identify high-intent prospects who are already researching solutions like ours. Before using G2, our outbound efforts were more of a shot in the dark — now we're reaching out to companies that are actively exploring our category. This shortens our sales cycle, improves conversion rates, and helps us prioritize accounts that are more likely to convert. It’s taken a lot of guesswork out of prospecting and made our outreach smarter and more targeted.

What do you like best about the product?

Lots of software available to view and very easy to sign up and leave reviews. As a reviewer there are lots of reminders of things to consider and plenty of different ways to give opinions. As a customer with software on the site the reports and opportunities to drill down into specifics as well as compare with competitors is very useful.

What do you dislike about the product?

It would be useful for general people viewing the site to be able to see the same information available as to the customers with businesses being reviewed, for example competitor comparison which shows not only the average rating but also the specifics for customer satisfaction scoring. It is solely the number of reviews that stops our company from being number 1 in our industry as every other satisfaction score is higher than all competitors, but for an outsider their higher scores would indicate more satisfaction with the software. The admin side of the site is also a little difficult to use and sometimes confusing as the campaign balance, remaining balance and current balance all show different things, so more clarity on this would be useful.

What problems is the product solving and how is that benefiting you?

Giving a view of many competitors of particular software all in one place rather than having to research hem all individually

What do you like best about the product?

G2 helps software buyers understand the best products for different product categories with their category-wise ranking and grids. G2's strong SEO ensures that they almost always show up as the top search result usually when we are searching for the best products for the solution we are looking for - so this is a good space for our business to invest time and effort in to improve our leadership positions in different product categories. Buyers can easily read the reviews of the products we are assessing to understand the pros and cons. They can look at feature scores, categories they are present on, resources and more helpful materials that help us decide.

What do you dislike about the product?

There needs to be a stricter measurement criteria for vendors to get the quarterly badges. Quarterly reports is also too much of an overkill considering the rankings don't change so drastically each quarter.

What problems is the product solving and how is that benefiting you?

1. Helping software buyers understand our product solutions faster 2. Sourcing user reviews to improve our product's reputation for it to act as social proof 3. The category-wise ranking helps us stand out amongst other competitors when we are able to bring in high-quality reviews

What do you like best about the product?

We love G2 review feature, it allows us to easily reach out to clients to get honest feedback on our product and service.

What do you dislike about the product?

We had very limited success with the Marketing Intelligence platform and did not renew it for 2025.

What problems is the product solving and how is that benefiting you?

It is allowing us to reach out to clients regularly for feedback, it is also giving potential customers a platform to review current customer experience

What do you like best about the product?

Apart from sharing reviews, you can also create personalized pages tailored specifically for each prospect—with the information and platforms that matter most to them. It’s a complete game changer.

What do you dislike about the product?

To be honest for far nothing, its an easy to use tool and im happy with it.

What problems is the product solving and how is that benefiting you?

By sharing tailored comparisons, it helps build trust in our company and highlights the unique value we offer compared to other players in the market.

What do you like best about the product?

The close follow-ups. They always have ideas on how to maximize our use of G2, reach to more people and achieve our goals.

What do you dislike about the product?

The categories in which a product can be included and compared.

What problems is the product solving and how is that benefiting you?

Improves our brand reputation

What do you like best about the product?

Buyer intent is a powerfull tool to generate new prospects.

What do you dislike about the product?

G2 lacks some notoriety in some countries like France.

What problems is the product solving and how is that benefiting you?

G2 gives visibility to my product in some territories where I'm not yet fully active.

What do you like best about the product?

genuine reviews made by techie.It help us to find the best tool for sharepoint migration in terms of cost efficiency timeliness.

What do you dislike about the product?

No dislikes on g2 .I believe everything is okay so nothing bad about the review platform since reviews are made by tech who are active in linkedin.

What problems is the product solving and how is that benefiting you?

as Mentioned I compared the data migration platform which helped me to find the right one

What do you like best about the product?

Many people provide the software review which might be right or wrong but the G2 team moderate the review and then publish which will help to buy software. It also help to integrate many software using people review.

What do you dislike about the product?

Sometime G2 moderate team reject the genuine review considering copy-paste or without reason.

What problems is the product solving and how is that benefiting you?

G2.com provide the assistance for purchase the product reviewing other user review of the software. Also, reviewing software, I earned the giftcard.

What do you like best about the product?

Its good in collecting reviews of different organisations

What do you dislike about the product?

nothing, everything is perfect for now..

What problems is the product solving and how is that benefiting you?

Research it is doing will help organisations to develop more

What do you like best about the product?

Reviews placed on site are always comprehensive with users providing their unique insights and perspectives based on their experience, This collective pool of shared thoughts and viewpoints creates a rich and deep tapestry of knowledge and expertise. This information is underpinned by a simple-to-access website with an appealing user interface, making every interaction productive and rewarding.

What do you dislike about the product?

There's nothing to dislike. I've only found the need to extol the virtues of the site.

What problems is the product solving and how is that benefiting you?

G2 has helped facilitate and navigate the difficult path in deciding which software or applications are aligned with our business goals and which will help or business grow and flourish. G2 has continued to maintain the high standards that we have become accustomed to.

What do you like best about the product?

I like the new app thee/layout Reviewing it with my team and company to see whee it fits best

What do you dislike about the product?

I have not yet found any disappointments. I love how easy it is to manage and operate

What problems is the product solving and how is that benefiting you?

We are administering new test for the G2 system to sort and operate/No tests have been conducted yet

What do you like best about the product?

Instead of relying on marketing claims, you gain insights from other small business owners who have used the software.

What do you dislike about the product?

Some companies might encourage employees to leave positive reviews, making the ratings less objective.

What problems is the product solving and how is that benefiting you?

I found detailed, verified user feedback, which helped them assess real-world pros and cons.

What do you like best about the product?

G2 is one of the best market software. We are using it often to write and read review before using or buying any services. we are using G2 to make good decision for buying software. Also we can give reviews and earn rewards. In my workplace also all our collaegues earned rewards for giving rewards for the services we are using for HR and market. Customer support is highly appreciable. G2 can be easily implemented and integrated easily. WE are using it atleast thrice in a week.

What do you dislike about the product?

No sure about the process, for few reviews i didnt receive he rewards.

What problems is the product solving and how is that benefiting you?

G2 saves customers form blindly purchsing any softwares. Here we can check the reviews before buying.

What do you like best about the product?

The number of features they have provided even in free tier is one of their greatest plus points. Conversations really feel human, the node diagram is great innovation as I usually direct the conversation through connecting nodes. Also, the questions are auto generated after the first question is asked which is very benefitting.

What do you dislike about the product?

There is no negative point about unSurvey, it is the best software in this category.

What problems is the product solving and how is that benefiting you?

I don't have to keep looking within different websites for necessary software reviews now. I just start a conversation with unSurvey chatbot and get everything I want in one place.