Snigdha Wadhwa
★ ★ ★ ★ ★

Amazing Insights for better decisions.

What do you like best about the product?

They provide clear insights and strategies that help make better decisions and get great results

What do you dislike about the product?

There is nothing as such that I dislike about it

What problems is the product solving and how is that benefiting you?

It helps stramline decison making by providing accurate insights, saving time and improving marketing outcomes.

Virat Patel
★ ★ ★ ★ ★

Effortless Review Collection and Excellent Support with G2

What do you like best about the product?

G2 makes the process of gathering reviews very easy. G2 will automatically send out three emails asking for reviews if you provide a list of contacts. Tripp, our account manager has been excellent and is always willing to help with any queries or requests we may have. Furthermore, the badges are an excellent feature since they foster confidence among prospective clients.

What do you dislike about the product?

The only issue I have is with the navigation, Sometimes it is challenging to find the software solution or specific area you are looking for, and you may need to drill down quite a bit to locate it. I believe the process should be more straightforward and intuitive.

What problems is the product solving and how is that benefiting you?

Peer ratings from G2 are helping us stand out in the market and have a big influence on how people view us as a document management solution. We have been able to target higher quality leads and include user feedback in our marketing materials by utilising intent data.

Brynn Hudson
★ ★ ★ ★ ★

Leveraging G2 to Scale Customer Reviews

What do you like best about the product?

The platform is really intuitive. It makes it easy to make changes to our company profile and tracking our campaign performance. The general customer support email has been helpful when building campaigns and rectifying gift card challenges.

What do you dislike about the product?

1. G2 identifies companies researching our category, but it does not always identify the specific person doing the research. Quite often, they show up as anonymous. 2. We can encourage customers to leave reviews through our campaigns, but we cannot control review content, scores, or timing. 3. Review quantity and recency significantly impact category rankings and badges, so maintaining momentum requires ongoing effort. 4. ROI can be difficult to attribute directly, particularly when G2 is only one touchpoint in a longer enterprise sales cycle.

What problems is the product solving and how is that benefiting you?

1. Limited third-party credibility / helps us build market credibility 2. Lack of insight into buyer research behavior / strengthens our competitive positioning 3. Review collection / Provides customer insights that can influence product strategy, messaging, and CS initiatives.

Jenny Ripley
★ ★ ★ ★ ★

Great team to work with!

What do you like best about the product?

The team is really easy to work with and always has tons of ideas on how we can utilize their services. We've had some really succeful campaigns with their help & input.

What do you dislike about the product?

Our team hasn't found a ton of value in the buyer intent data services they provide, but I think it's just our internal utilzation and not really an issue with the product or service.

What problems is the product solving and how is that benefiting you?

Helps provide us with proof points of why we are one of the best in the industry

Victoria Morgan
★ ★ ★ ★ ★

Worked with G2 for years, great platform, helps us to be competitive!

What do you like best about the product?

- It's extremely useful to keep a pulse on where we stand in the market in the way of customer opinion - The G2 Seasonal Reports are really effective in our marketing campaigns - It's a really good tool for us to engage our global customers and encourage advocacy - Lucy and Pramilla, our Account Managers are extremely supprtive and answer questions really quickly!

What do you dislike about the product?

Sometimes the anonymity of reviews can be hard to then avoid asking that person again for a review or for helping to solve an issue they might have raised in their review. It would be good to know on the backend who is reviewing, but I imagine that's a data protection issue which makes sense. Everything else is really good.

What problems is the product solving and how is that benefiting you?

Helping us to unconver advocates, hear what our customers think and stay competitive in the DAM market.

Edmund Laal MF
Product Marketing Manager
★ ★ ★ ★ ★

The plartform for Trust and Consider your brand

What do you like best about the product?

I love the process because trust is not build in a day! But G2 = Trust & Trust = G2. They maintaining the quality of reviews that's great!

What do you dislike about the product?

Sometime i feel may be they should give more discount but anyways quality never compromise the cost

What problems is the product solving and how is that benefiting you?

Its helping us to get enterprice and mid-market customers. Simply they are looking for some social proof that's we already build in G2

Viren Razan
Principal Customer Success Manager
★ ★ ★ ★ ★

My Experience With using G2 as an Org.

What do you like best about the product?

I do like how detailed and analytical the data collected from the reviews are. Its easier to understand and action upon making it very effective.

What do you dislike about the product?

The Approval process is quite unpredictable. Sometimes a review will get approved with the same conditions and the other one would get rejected.

What problems is the product solving and how is that benefiting you?

Helping build a trust worthy name for the organisation.

Mitty Chang
Senior Director, Web and Digital Experience
★ ★ ★ ★ ★

A must-have in today's intent marketing and ABM powered world.

What do you like best about the product?

From a SaaS company perspective, I love the Buyer Intent capabilities from the G2 Marketing Solutions. So many people use G2 to vet their SaaS tech stack buying decisions that having intent data from G2 is a no-brainer. Everything is easy to use, and I appreciate the new integrations that allow us to implement G2's data into Marketo. This information that G2 feeds into our system is something we use on a daily basis.

What do you dislike about the product?

Pricing for G2 Marketing Solutions can get a little pricey. It may not be the right fit for every company. Sometimes I also wish there was a human from G2 customer support I could talk to 24/7 for questions.

What problems is the product solving and how is that benefiting you?

We primarily have been using G2 marketing solutions to manage reviews of our SaaS company, but we have begun diving deeper into the Buyer Intent data that it provides, as we move towards an account-based marketing strategy. G2 gives us the buyer intent signals we need to help qualify our leads.

Richard Sweeting
★ ★ ★ ★ ★

G2 Marketing Solutions gives you the inside track

What do you like best about the product?

The most useful thing and unique thing we've seen is live, in-market buyer intent data. Knowing the audience you are connecting with is actively reviewing software like ours is invaluable.

What do you dislike about the product?

The cost to engage with G2 Marketing is very high for a POC project for our organization.

What problems is the product solving and how is that benefiting you?

Other tools providing intent data that is vague or out-of-date leaves us chasing leads that aren't interested or who have had their needs met already. By providing realtime data, G2 Marketing means we can be sure that we are reaching out to the right person at the right time.

Federico Dominguez
★ ★ ★ ★ ★

Great tool to generate leads and reputation

What do you like best about the product?

The product suite and integrations are very complete and easy to use. Implementation was quite simple, and customer support is very good.

What do you dislike about the product?

I'd like more integrations for the "book a demo" button. It's only Chili Piper now, and I'd like to see more (Qualified, Revenue Hero, etc)

What problems is the product solving and how is that benefiting you?

A very popular website where customers can comment about our product, and leads can check what our customers have to say about us

Brian Graziano
VP, Growth Marketing
★ ★ ★ ★ ★

A Valuable Platform for B2B Technology Success

What do you like best about the product?

I like the suite of features that G2 offers, including customizable profile pages, user reviews, buyer intent signals, and page analytics.

What do you dislike about the product?

I think the cost for some features can be expensive and potentially cost-prohibitive.

What problems is the product solving and how is that benefiting you?

G2 is helping align and insert our company within targeted categories and category searches.

Alyssa Vorhees
★ ★ ★ ★ ★

Elevating Our Brand with G2 Marketing Solutions

What do you like best about the product?

Our G2 account manager is always available to answer questions and provide support.

What do you dislike about the product?

While the platform is powerful, there can be a bit of a learning curve for new users.

What problems is the product solving and how is that benefiting you?

Building Brand Awareness: G2 helps us increase visibility and reach a wider audience of potential customers.

Reagan Hochmeister
★ ★ ★ ★ ★

G2 makes me go WooHoo!

What do you like best about the product?

Ease of use - customer support - frequency of use - and the power of the quarterly reports for marketing!

What do you dislike about the product?

N/A - nothing specifically comes to mind

What problems is the product solving and how is that benefiting you?

G2 helps us to showcase our superpowers to the right audiences. It's especially useful for making it easy for prospects and customers to see how we differentiate from the competitors, and ultimately, why they should definitely choose us!

Anshul Jain
★ ★ ★ ★ ★

A must have platform for B2B SaaS Companies

What do you like best about the product?

The G2 platform significantly enhances our visibility within the workforce management sector. It not only validates our offerings but also highlights the key advantages we possess in this industry. By showcasing our unique selling propositions (USPs), G2 reinforces our credibility with both current customers and prospective clients. This validation is crucial for building trust and demonstrating the value we bring to the market.

What do you dislike about the product?

Not much. G2 has become a must have feature to have.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions enhances ProHance's visibility and credibility in the workforce management industry by showcasing user reviews and validating our unique selling propositions. This increased exposure not only attracts more qualified leads but also provides valuable customer insights that drive product improvements and operational efficiencies.

Greg Rivera
★ ★ ★ ★ ★

Great solution for driving tech product awareness and leads

What do you like best about the product?

We like the ability to create a highly tailored product profile page with links to reviews, content, and our web site. G2's high search rankings are also a huge benefit.

What do you dislike about the product?

Would like to see more options to run targeted paid advertising programs on G2.com.

What problems is the product solving and how is that benefiting you?

Driving more awareness of our products and leads for our sales team.

Marina Meinelt
Marketing Specialist
★ ★ ★ ★ ★

Essential for affiliate marketing

What do you like best about the product?

G2 is a very common and well-known platform for collecting software information and reviews from users - it is well received by customers.

What do you dislike about the product?

The functions are good all around, unfortunately the costs are very high.

What problems is the product solving and how is that benefiting you?

Potential customers find our software information, collect reviews, evaluate potential customers, review campaigns, brand awareness

Laura Atkinson
Customer Success Manager
★ ★ ★ ★ ★

A great reliable review source

What do you like best about the product?

The reviews are vetted by G2 and a lot of the admin work is taken away from us. I also love how easy it is to use. We tend to find customers are more likely to give a review on G2 as its a reptuble site rather than ad hoc email surveys.

What do you dislike about the product?

Sometimes the reviews take a while to process but apart from that I love the platform.

What problems is the product solving and how is that benefiting you?

G2 gives us a one stop shop for customers looking to gain insight into our product from a sales perspective and also retention. We also love that customers can give honest feedback that we can then act upon internally. The insights that we get from the platfom are also great when seeing where we fit in teh market.

Awanish S
★ ★ ★ ★ ★

Nice Platform to Get Reviews

What do you like best about the product?

It helps us in getting genuine reviews from our customers. And we also use G2 badges in all our markting creatives.

What do you dislike about the product?

Sometimes a genuine review also does not get approved.

What problems is the product solving and how is that benefiting you?

It is helping me in getting reviews from my customers that I can showcase on my product pages, it helps in branding.

Angela Granados
★ ★ ★ ★ ★

Review of G2 reviews for my company

What do you like best about the product?

We get a good perspective of customers opinion about our product, features, areas of growth and much more.

What do you dislike about the product?

Sometimes I can see the profile details of the customers.

What problems is the product solving and how is that benefiting you?

Get feedback, opinions about our product, features, areas of growth and understand of customers perspective of our product.

Jenny Davis
★ ★ ★ ★ ★

The best option for unbiased business reviews and data

What do you like best about the product?

G2 makes it so easy for us to gather unbiased feedback about our organization. Beyond collecting amazing badges, I really appreciate the back end view of what a variety of customers/users think about our featuresets and an in-depth look at how we rank against our competitors. We compile a quarterly report of this data in order to stay close to this data. I also like being able to see which prospects are investigating our company so we can approach them proactively. The reviews are easy to gather, the badges are easy to implement and the data is easy to consume. What's not to love!? Our account executives are also very helpful - there when we need them!

What do you dislike about the product?

The integrations could use a little bit of work, but that's something that is manageable now. I would also love to have more intel about the buying group within a prospective customer org when they're viewing our page.

What problems is the product solving and how is that benefiting you?

I love having an unbiased review platform that can also help facilitate our company's reputation in a powerful way! Reviewing high intent buyer activity is also an important part of our demand generation strategy and I appreciate the ease in which we're able to see that intent.

Antique Nguyen
Manager, Digital Marketing & Events
★ ★ ★ ★ ★

G2 has been a useful to get our brand in front of prospects.

What do you like best about the product?

G2 Marketing Solutions has been a useful tool to collect client feedback and get our brand and services in front of potential customers.

What do you dislike about the product?

Some clients have found it difficult to navigate through the submission process.

What problems is the product solving and how is that benefiting you?

G2 gives our clients an opportunity to share their experience with our products and services.

Janie Carothers
Customer Marketing Specialist
★ ★ ★ ★ ★

G2, a Solid Choice for Driving Product Reviews!

What do you like best about the product?

I love the support we have from our G2 team. They're always accessible and really work to understand our business needs. It has been a very intuitive tool to implement and has helped us significantly increase quality reviews.

What do you dislike about the product?

There's not much I dislike. If I had to give a negative, I would say that sometimes I feel a bit disconnected from the actual platform in terms of updates or new features that become available.

What problems is the product solving and how is that benefiting you?

G2 has helped increase the quanitity of product reviews and has helped us further solidify our positioning as a top rated choice in our categories.

Judy Van Der Linden
Member Success Manager
★ ★ ★ ★ ★

Enhanced Flexibilitywith G2 Marketing Solutions

What do you like best about the product?

Upgrading our G2 Marketing Solutions gave us the flexibility to promote StockIQ with features such as pricing, screenshots, and videos. I love the ability to log in and see at a glance how StockIQ is performing, the Dashboard gives me that ability. The dashboard is a way to see my total number of customer reviews, I also like the ability to track prospects under Buyer Activity. Before we upgraded we did not have this feature.

What do you dislike about the product?

StockIQ is a small company which makes it challenging to compete with larger organizations like NetSuite, Sage, Epicor, etc. when it comes to earning quarterly badges.

What problems is the product solving and how is that benefiting you?

Before we updated our new website we did not have a way to highlight our reviews. Now we have set up a process to ask our clients about their experience with StockIQ. By showcasing reviews and ratings, G2 helps increase visibility and credibility among prospects. Our client conference is a good time to ask for reviews which G2 has made is simple to ask for a review.

Abdul Rashid
★ ★ ★ ★ ★

G2 is a great platform to build trust among potential customers.

What do you like best about the product?

G2 marketing solutions has been one of the most useful 3rd party marketing solutions I have used. The reports, badges and reference page creation tools we get to use are really useful. The assistance is asset creation every quarter is also something which is unique and the intent data G2 provides us with makes it easier for our outbound strategies.

What do you dislike about the product?

The report availablity is limited and the paid support is minimal.

What problems is the product solving and how is that benefiting you?

We are getting really useful intent data which can be brought into channels like LinkedIn and campaigns can be created by targeting those warm accounts with ease.

Brennen Hyatt
★ ★ ★ ★ ★

Empowering Our Team and Enhancing Lead Generation Through G2

What do you like best about the product?

The platform is easy to use and has opened up a new digital marketing channel for our company. Every time we get a new customer review it's announced on our company intranet and celebrated. Our CS team even has a competition to see who can collect the most reviews which acts as a good reminder to request them from customers. I also like how easy it allows prospects to submit their contact information to be contacted by our Sales team.

What do you dislike about the product?

I haven't come accross anythign I dislike about it yet.

What problems is the product solving and how is that benefiting you?

It allows us to enhance our brand visibility and online reputation and collect authentic customer feedback. This is valuable for us as a business as we compete with other vendors and love hearing how we can improve the customer experience.