Casi McIntyre
★ ★ ★ ★ ★

G2 Marketing Solutions has been integral for our business

What do you like best about the product?

I like that G2 Marketing Solutions gives our company the ability to have unbiased reviews from users. Our company is always looking for social proof when talking to prospects or new users so this really makes an impact. The platform is also pretty easy to use and it's something I'm in daily!

What do you dislike about the product?

I will say it can be difficult when the review campaigns aren't editable. I understand why they aren't but if more fields could be editable that would be great. It can be a little tricky to understand why some reviews are accepted and others not.

What problems is the product solving and how is that benefiting you?

G2 is providing an unbaised spot where prospects and new users can see exactly what current customers like about our product and what they'r using most. Having qoutes from G2 is vital for a company's reputation. G2 Marketing Solutions also provides review campaigns that are easy to run so I know I'm reaching the right users for targeted reviews.

Keren Levandauskas
★ ★ ★ ★ ★

Great tool to build trust with prospects!

What do you like best about the product?

The customer support team and growth team are amazing! They help us a lot to get the most out of G2 whenever we ask for. Very easy to use platform with everthing you need for marketing efforts.

What do you dislike about the product?

I would like to be able to create new landing pages without requesting a new campaign. So I can use it internally to track internal campaigns.

What problems is the product solving and how is that benefiting you?

Usually when someone have never heard of your product or solution they start from a reviews site, G2 it is a great place to start and compare other products. G2 help prospects find our solution and by the time they find our website they already know about out reputation from G2.

Alex Beroza
★ ★ ★ ★ ★

G2 has been a valuable tool for us for brand awareness and funneling inbound leads to our team.

What do you like best about the product?

Customization of page and ability to add different types of content to your page.

What do you dislike about the product?

The gift card review campaigns direcrtly through g2 have been less effective than we had hoped.

What problems is the product solving and how is that benefiting you?

G2 helps us get the word out to commercial real estate professionals that Crexi is a great tool for them. We don't offer trial periods so this is helpful for us.

Preetika T
★ ★ ★ ★ ★

Great SAAS Tool

What do you like best about the product?

Easy to use tool with great features like reference pages, crowd quotes, testimonial page which can be used by SDRs.

What do you dislike about the product?

The badges critera & algorithm, still wondering how to nail it.

What problems is the product solving and how is that benefiting you?

The refernce pages, is apt which I can create for my team to showcase to customers.

Maria Grateron
★ ★ ★ ★ ★

G2 has significantly contributed to improving our company's online reputation.

What do you like best about the product?

We can access comprehensive market insights and analytics to understand our results better. Plus, we have a dedicated team member who's available to answer most of our questions.

What do you dislike about the product?

I would like to gain a deeper understanding of how the market reports are created, as well as the criteria and meaning behind each category.

What problems is the product solving and how is that benefiting you?

It helps us to boost our online reputation and get market recognition.

Maureen Stych
Content Marketing Manager
★ ★ ★ ★ ★

Easy platform for obtaining and incentivizing reviews

What do you like best about the product?

We've had a lot of success using G2 to collect customer reviews. It's easy for people to use and our team can point people toward where and how to write a review. As someone on the marketing team, I'm grateful that we can both collect and share out these reviews seamlessly.

What do you dislike about the product?

There are a LOT of notifications. I know they are trying to keep things front and center, but it can be a bit excessive.

What problems is the product solving and how is that benefiting you?

We are able to collect (and showcase) our product reviews within a trusted environment. In turn, that builds trust with our clients and prospects.

Amanda Lanteigne
Manager, Digital Marketing
★ ★ ★ ★ ★

An essential part of your prospects journey

What do you like best about the product?

Intent data is a huge lever for us to pull on when it comes to understanding who is actively in the market for our solution. The integration into third party tools allows us to deliver ads to those who are of an attractive level of intent, making it easy to use the data in a strategic way. Content is also a big part, where everyday we have new reviews coming in. Not only is our profile a stepping stone for prospects buying journey to learn about who we are and where we stand in the market, but it also opens the door to new prospects who may not have heard of us before - but G2 was the path they took to find us.

What do you dislike about the product?

G2 has been a great experience so far! If any issues arise, they are minor and our CSM is always quick is resolve.

What problems is the product solving and how is that benefiting you?

We know G2 is a common touchpoint for our prospects and our company reputation is reflected in our market presence and satisfaction scores, a positive G2 score is a signal that our customers are happy - and that's most important to us.

Josh Zak
Manager, Global Customer Support
★ ★ ★ ★ ★

G2 has been great at helping us connect more with customers

What do you like best about the product?

being able to respond to reviews has been helpful in getting customers who are upset to let us know in ways they normally would not. its very easy to respond back to customers and to make sure we stay engaged with them We check G2 very frequently to make sure we are always getting back to the people we support

What do you dislike about the product?

I wish there was a way to contact the user directly without it being public

What problems is the product solving and how is that benefiting you?

connecting with out customers to in ways they normally wouldnt share with us

Katerina Simonova
Growth Marketer
★ ★ ★ ★ ★

Growth Marketer

What do you like best about the product?

Notifications about our new reviews. Ability to easily add funds and run review campaigns in minutes.

What do you dislike about the product?

Nothing comes to my mind right now. The pricing is quite steep.

What problems is the product solving and how is that benefiting you?

Helping us with exposure, online reputation, and gives us the ability to share (widgests and reports) how we stand in the no-code space. We're also running review campaigns using G2 marketing solutions and that works great.

Dhanapal A
★ ★ ★ ★ ★

Very useful when it comes to analysing products for our business

What do you like best about the product?

Very effective in terms of Marketing, we've been using G2 for a couple of years now.

What do you dislike about the product?

None that I could find at the moment, it has been good.

What problems is the product solving and how is that benefiting you?

Reviews

David Cacik
★ ★ ★ ★ ★

Most of our buyers check G2 reviews before buying

What do you like best about the product?

I like how G2 has become the #1 market leader in how companies review software. Even though I'm not a power user of the G2 suite / all the features like profile viewers, integrations etc; collecting and showcasing reviews is at core of CloudTalk's strategy. I'm also quite happy with how proactive the team is (customer success/account management)

What do you dislike about the product?

The price of the package goes up every time we negotiate the contract renewal.

What problems is the product solving and how is that benefiting you?

We are collecting reviews from our clients and building authority of the brand

Evie Parker
★ ★ ★ ★ ★

My personal favourite review site to use

What do you like best about the product?

The most helpful thing about G2 is having an assigned Account Manager who I know I can reach out to about anything, whether that be an issue, wanting to find out about campaigns, reports and everything in between! The upsides to the platform is that it's really easy to follow, there's lots included such an integrations, grids, competitor information. I also find the navigation tool at the top really helpful.

What do you dislike about the product?

A funtionality to tell us we should update our profiling/documention could be a helpful tool.

What problems is the product solving and how is that benefiting you?

Great platform for showcasing our customer reviews, therefore showing our prospects how good our system is.

Eddie Casado
★ ★ ★ ★ ★

Great customer success, great buyer-intent data.

What do you like best about the product?

Their customer success team is very skilled and helps you "go live" rather quickly. I love the integratiuons they have to leverage intent data throughout my marketing stack. Extremely powerful when it's coupled with ABM platforms.

What do you dislike about the product?

I've seen a decline in traffic for G2, which affects our category awareness.

What problems is the product solving and how is that benefiting you?

I needed better insights into the companies reviewing our product, and how far along the funnel they were. It helps us allocate budget towards the right companies instead of building our funnel from the ground up.

Emily Crouch
★ ★ ★ ★ ★

G2 is great!

What do you like best about the product?

G2 makes collecting reviews as easy as possible, you can upload a list of people and G2 will send out 3 emails asking them for a review. Our account manager Tripp is amazing, if we have any questions or requests he is always on hand to help. The badges are great because they allow you to build trust.

What do you dislike about the product?

The only feedback I have is campaign URL's, it would be great to be able to generate your own unique URL for each campaign instead of having to send an email to request one but other than that G2 is great!

What problems is the product solving and how is that benefiting you?

Review collection can be difficult and G2 provide you with great resources like email templates or they even collect the reviews for you if you provide them with a list which is great.

Timo Bewer
Team Lead, Marketing Operations
★ ★ ★ ★ ★

Great features, but make sure you have enough reviews to make the most use of G2

What do you like best about the product?

Simple interface to use as a marketer with lots of features (review generation, marketing collaterals, product listing, buyer intent data). Product entry is easily setup with all necessary info (e.g., pricing). Regular calls with our G2 support team to make the most of the subscription.

What do you dislike about the product?

To generate lots of traffic, you need a good amount of reviews. So make sure that you get enough support in your own company from sales colleagues and product management.

What problems is the product solving and how is that benefiting you?

Get as many people in deciding positions with product interest in contact with us as possible.

Customer Team
★ ★ ★ ★ ★

Provides a great overall view of our product, service support & culture

What do you like best about the product?

I really like that the content of the reviews give an overall picture of our product, team, culture and what it is like to work with us. I feel like a potential customer can really get to know us before making the decision if they would like to work with us or not. The G2 reviews validate that all of the good stuff we promise is a reality for our existing customers. I also love the AI response feature and the comparison data available. Our CSM Michael is great too, I really like him.

What do you dislike about the product?

The reviews can take a while to be approved (I'm impatient).

What problems is the product solving and how is that benefiting you?

Customer feedback is our most valuable source of insight, the comments and suggestions help us be the best. G2 independent reviews helps us showcase how fantastic we are.

Thomas Grünberg
Director, Global Campaigns
★ ★ ★ ★ ★

Trusted B2B Reviews

What do you like best about the product?

G2 is the most trusted review site for b2b buyers and vendors. Its intstrumental in our industry to be present on G2 and create meaningful content and testimonials for our marketing campaigns. The customer support and service are great as well. G2 offers a broad backend with plenty of options of utilizing the reviews and badges etc.

What do you dislike about the product?

We recently introduced SSO for our company and it was a bit tricky to implement.

What problems is the product solving and how is that benefiting you?

G2 offers a great overview for us as a SaaS vendor to get in contact with our user base and to create trust and transparancy for new clients.

Debora Alencar
Digital Marketing Manager
★ ★ ★ ★ ★

G2 is the core of my Review Management strategy in my B2B role

What do you like best about the product?

I love how easy is to create campaigns and track them within the platform. I also believe that G2 has a strong brand reputation which helps when we are requesting reviews from our customers. People in Tech know about G2. I also love how we can create pages based on different reviews and share this with prospects. I use it everyday.

What do you dislike about the product?

I've noticed that with paid campaigns, you tend to receive fewer reviews over time. This seems to be less about the platform and more about the need for better strategies to gather reviews. I would love to hear any suggestions you have for increasing them.

What problems is the product solving and how is that benefiting you?

It's helping us build a strong reputation around Hospitality Tech.

Joseph Gerard Fitzgerald
Account Executive
★ ★ ★ ★ ★

G2 has empowered our team with relevant resources right when we need them.

What do you like best about the product?

Reference pages and competitor comparisons continue to be very useful during the sales cycle.

What do you dislike about the product?

nothing comes to mind, keep up the great work!

What problems is the product solving and how is that benefiting you?

G2 is helping us identify buyers with genuine intent for our solution. As an outbound AE this has really helped me with building pipeline.

Mirela Ulmeanu
★ ★ ★ ★ ★

Great tool for marketing and sales

What do you like best about the product?

G2 provides an excellent opportunity to connect with potential customers and showcase our product's strengths through honest user reviews. One of the most valuable aspects for us has been the quarterly reports and badges, which have been incredibly useful for both our marketing and sales efforts. These features not only boost our credibility but also help us stay ahead in a competitive market.

What do you dislike about the product?

Due to the strict quality control, sometimes some of our customers reviews are not approved.

What problems is the product solving and how is that benefiting you?

G2 helps us boost our credibility in front of our prospects.

Manashi Dutta
★ ★ ★ ★ ★

Great platform for elevating one's brand

What do you like best about the product?

G2's solutions help capture market interest and contribute towards our brand awareness efforts as we've leveled up in rankings. The platform is dependable but does come with its own set of limitations. While the support and product team have always been helpful, there have been times when some things have felt a bit inflexible on the platform. The product team has heard our feedback and rolled out features based on our requests which is great.

What do you dislike about the product?

While the visitor intent data available on our plan (basic plan) is useful, the quality of these prospects is often questionable. We don't have the buyer intent data on our plan which gives deeper insights. What I am referring to is the "Track your prospects" feature which is a toned down version of the Buyer intent data.

What problems is the product solving and how is that benefiting you?

1. G2 helps us build credibility in a highly competitive market 2. Showcasing G2 reviews on our website and social channels has greatly benefitted our marketing and sales efforts.

Karuthapandian Muthuraj
Lead, Marketing Programs and Operations
★ ★ ★ ★ ★

A platform to Understand and share customer voices

What do you like best about the product?

Showing detailed analysis on reviews, decaying reviews. Ability to create multiple links for multiple campaign and transfering funds in a single click Marketing reports and comparison documents are accurate and based on user inputs. Ability to compare Competitors traffic and track people who compared us with competitors are killer! Easy to use platform. No learning curve or anything like that. So, it is very easy to implement We use it once in a week!

What do you dislike about the product?

Most of the marketing documents need license to use and that comes with a content subscription aprat from the platform subscription. Same for the Buyer analytics data!

What problems is the product solving and how is that benefiting you?

Using G2 as one of our recognition management platforms and helping our TA compare how we stand out G2 as a platform helps our TA understand how our customers feel about us

Radhika Gakhar
Account Manager, Inside Sales
★ ★ ★ ★ ★

Good Experience as a Vendor

What do you like best about the product?

The g2 review is one of the best in industry. Easy to Navigate.

What do you dislike about the product?

There needs to be a better way to understand Market presence bit a more. Seems a little skewed towards bigger companies.

What problems is the product solving and how is that benefiting you?

Helping us build credibilty and authority in the market.

Yogesh Pai
Account Executive
★ ★ ★ ★ ★

G2's buyer intent is one of the strongest intent signals when it comes to GTM

What do you like best about the product?

I like the ease of use, and the fact that G2 provides credible reviews for softwares. Both branding and buyer intent on G2 are pretty awesome and the Hubspot integration and LinkedIn remarketing features definitely makes life easier from a GTM perspective.

What do you dislike about the product?

The review process in itself is tedious, however, to maintain credibilty, I understand it is neccessary to have a thorough review screening process.

What problems is the product solving and how is that benefiting you?

G2 helps us and a lot of our clients undersand what businesses are evaluating us, looking at alternatives, looking at our product page,etc. These are key signals which show you second party intent from a very credible source like G2.

Shubhangi Goyal
Marketing
★ ★ ★ ★ ★

A must for every B2B product

What do you like best about the product?

It validates your B2B product in a way that makes it an essential part of the decision-making process for any B2B client. We have heard from our pipeline customers how they visited our page and if they want any feature they liked on there to be a part of their contract. So in my opinion, a B2B products' marketing and branding team must get their product claimed and registered on G2. The best part is, its easy to use and navigate for anyone.

What do you dislike about the product?

Nothing as such, they keep bringing new features and improving the product.

What problems is the product solving and how is that benefiting you?

It's adding to our product's marketing and branding efforts and is a great way for potential clients to know more about us through a trusted source.