Customer love for G2

What do you like best about the product?

I have made a use case for G2 in all my companies, and the best thing is that it justifies its ROI. G2 reviews and the matrix help us with branding. The incoming traffic and leads help us with Demand Generation. In almost all companies, I've had a customer close from a G2 lead.

What do you dislike about the product?

The starting price for a G2 bundled solution is pretty steep. You get a lot of internal pushback to delay this purchase. It would help to introduce discounted startup pricing for smaller companies.

What problems is the product solving and how is that benefiting you?

As a early stage startup, brand drives everything and G2 profile and reviews help create that brand. Having the solution helps to run review campaigns structurally. As you start seeing traffic with reviews, they start translating in to leads.

What do you like best about the product?

G2 has been instrumental in showcasing our software's strengths and building social proof. The platform is intuitive and easy to use, with straightforward features. Their customer service team is responsive and supportive, always quick to provide helpful guidance. Being on G2 has positively impacted our visibility, as many prospects trust the reviews and badges when making purchasing decisions. It’s reassuring to know we’re meeting our audience where they’re already looking for insights.

What do you dislike about the product?

While G2 is an excellent tool overall, there are some points of confusion regarding how badges are awarded and what specifically drives them. More transparency in this area would be beneficial. Additionally, despite offering incentives, it can be challenging to get customers to complete reviews—a hurdle that can limit the full potential of the platform’s benefits.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us manage our online reputation by providing a trusted platform for customer reviews, which enhances our credibility and visibility. This social proof drives trust with prospects, supporting lead generation and sales.

What do you like best about the product?

I love how easy it is to use and integrate with our other systems. It was so quick to get up and running with G2 and very cool to see the data flowing into our systems.

What do you dislike about the product?

The only issue I have noticed so far is the solution tagging can be a bit confusing when you have a lot of solutions/products like we do.

What problems is the product solving and how is that benefiting you?

G2 is helping us to improve intent signals for potential customers and current customers. This helps us to know when someone is in the market for our solutions quicker giving us the upper hand.

What do you like best about the product?

G2 Marketing Solutions helped build credibility for our solutions. Getting and having customer feedback

What do you dislike about the product?

Unfortunately there are some customers that are not allowed to accept eGifts for providing feedback. Thus, they might participate.

What problems is the product solving and how is that benefiting you?

Helping us with brand reputation and customer satisfaction, which we internally know is high, but having it visible on a public-facing forum is great.

What do you like best about the product?

Integrated platform to bundle all our advocacy efforts.

What do you dislike about the product?

Intent data provided is limited to set categories.

What problems is the product solving and how is that benefiting you?

Having a single source for all our review management.

What do you like best about the product?

Overall I have enjoyed using G2s marketing solutions and G2 in general. We mostly use the badges and paid promotions in our key product categories. Working with our support representative makes things very easy like swapping Ads, landing page links, and new optimizations. I use the tools once per week rather than daily but its easy to our campaigns up and running. I am glad we are able to promote ourselves in a place with a lot of traffic where I know our key personas are doing their product research.

What do you dislike about the product?

The reporting leaves more to be desired. It can be difficult to get the extra data, view, and details that you want. I wish that functionality was more flexible. We don't use any data integrations but I wish they were easier to setup or did not cost ant extra. Lastly, I would say the business results are still TBD. I am confident that we're getting in front of the right audience but the actual amount of clicks, leads, and deals we win is maybe less than expected. I know a lot of companies have been impacted by Google's changes and it seems like G2 category traffic has definitely been impacted which means we get fewer results.

What problems is the product solving and how is that benefiting you?

G2 helps us put our product out there on a site where many software buyers will at least make one stop during their research phase. We get quite a few views, category views, and competitor comparisons that let us know our presence on G2 is worthwhile. We do generate leads form G2 as well but at a fairly modest rate.

What do you like best about the product?

G2 is easy to use and integrates well with our existing tech stack. The Slack notifications are very helpful for the extended team and targeted lists are used by our ads team. We don't need customer support that much, but if we do we get a listening ear.

What do you dislike about the product?

The embedded grid can be a bit bulky on our webpages.

What problems is the product solving and how is that benefiting you?

We're always interested in the customers and the market we are active in. The G2 reviews give us an honest insight into what our users wish to write about our software or services. Because of the integration options, we always get a realtime insight into the pro's and con's and can act accordingly.

What do you like best about the product?

Thanks to G2, we can collect authentic reviews of our website building platform, offering prospective customers meaningful insights into how we empower digital marketing agencies and SaaS platforms. To further showcase our leadership in this space, we display G2 badges across our marketing materials. Additionally, our account manager helps us maximize the value of the platform.

What do you dislike about the product?

We’d love to incorporate more report content into our marketing efforts, but the high cost of report licensing makes it challenging.

What problems is the product solving and how is that benefiting you?

Collecting authentic reviews and showcasing our leadership in our category.

What do you like best about the product?

It's easy to use. Setting up a campaign, monitoring results, and pulling data are simple.

What do you dislike about the product?

The actual experience of using the portal is fine. I struggle with the fact that G2 itself makes it challenging to rise in the categories because or industry is so saturdated.

What problems is the product solving and how is that benefiting you?

Brand awareness, buyer decision making, review campaign management, reference customer identification, case studies, testimonials

What do you like best about the product?

Ease of use (as an administrator) and implementation are impressive. We definitively want to further use G2 marketing solutions in 2025 so we can get more out of it.

What do you dislike about the product?

There seems to be more friction for users to give reviews on G2 than other platforms. We find it harder to gather reviews from our clients because of that.

What problems is the product solving and how is that benefiting you?

We need to gather more customer reviews because social proof is key in our industry.

What do you like best about the product?

G2 has done an amazing job building out their offerings, diversifying away from being "just a review platform" to offering paid category promotions, licensed reports and grids, badges, buyer intent, customizable reference pages, and so much more. I've also felt very supported by the G2 team at every step along the way, even being connected to additional resources like folks who lead enablement trainings and facilitate technical support. I've had a remarkably positive experience with G2 over the past 2.5 years.

What do you dislike about the product?

I don't love how often our account rep/CSM has been swapped on us, but it's not uncommon.

What problems is the product solving and how is that benefiting you?

G2 provides a hub for 3rd party validation of our software, in addition to creating content (reports and reference pages) and passing through buyer intent signals.

What do you like best about the product?

The support we get from our dedicated CSM truly helps us get the most out of our package with G2.

What do you dislike about the product?

The algorithms for category ranking, and the complexity of the categories, make it tough to understand how to work toward earning specific accolades and badges without reading a lot of dense articles. Of course I understand that a certain amount of this exists to keep things unbiased and fair.

What problems is the product solving and how is that benefiting you?

We needed to capture real customer voice (credited and anonymous) in a trustworthy way. We were looking to ensure our market presence and value was reflected in a balanced way against our competitors.

What do you like best about the product?

G2 has been great for increasing visibility and differentiating our software from competitors. The platform offers multiple methods for driving reviews and analytics for viewing rankings in the marketplace. The account reps and support team are very responsive and quick to offer tips and assistance for improving profiles and garnering new reviews. G2 also offers intergrations that give us a real time view of companies that are reviewing our G2 profile so we can identify and act on new opportunities.

What do you dislike about the product?

Our experience with G2 has been mostly positive. We had one instance where an unfair review was given and felt the appeal process was too restrictive.

What problems is the product solving and how is that benefiting you?

It is expanding our market visibility and notoriety, and helping us to position our products effectively against our competition.

What do you like best about the product?

Very good customer support with robust inteligence concerning the marketing/demand features. Appreciate the intuitive nature of G2 supplemented by the support!

What do you dislike about the product?

Wish we had location targeting options in PPC for segmentation

What problems is the product solving and how is that benefiting you?

Allowing for Review PPC by giving us coverage in the auctions.

What do you like best about the product?

G2 Marketing Solutions continues to be a very reliable and valuable platform for our team at Aviso. Having centralized access to customer feedback, peer reviews, and competitor insights makes it much easier to make informed marketing and product decisions. The dashboards remain intuitive and easy to navigate, and the data is presented in a way that’s immediately actionable. We’ve also found the insights particularly useful for refining messaging and identifying areas where we can better align with customer expectations. Integrations still work smoothly with our existing tools, which helps us incorporate G2 data into our workflows without added complexity.

What do you dislike about the product?

Overall, the experience has remained very positive. That said, there’s still some opportunity to enhance customization—particularly around reporting and filtering data for more tailored views. Slight improvements in navigation when working with larger datasets could also make the experience even more efficient. These are relatively minor enhancements, and they don’t take away from the overall value the platform provides.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us at Aviso by providing authentic customer reviews and competitor analysis, which are crucial for refining our marketing strategies. It also aids in prospecting by giving us insights into potential customers’ preferences and pain points, allowing us to tailor our messaging and outreach more effectively. The platform saves us time by centralizing valuable information, making it easier to make data-driven decisions. Overall, it’s been instrumental in helping us better understand the market, align our efforts with customer needs, and identify new opportunities for growth.

What do you like best about the product?

G2 helps us engage with buyers and gain insights on prospects.

What do you dislike about the product?

I would like the SFDC integration to have more lift/ease of use.

What problems is the product solving and how is that benefiting you?

G2 is our primary tool for buyer intent and has been useful in letting us know when prospects are searching for a tool like ours.

What do you like best about the product?

It is priceless to know what our customers think of our product(s) and areas of opportunity. It is very powerful to know where our product compares to our competitors. It is a useful tool to promote the badges awarded every quarter to show where our products excel. The number of features G2 has available is very useful to our business.

What do you dislike about the product?

The only issue is that the system allows anonymous surveys and so there is no way to follow up with those customers on any areas of opportunity.

What problems is the product solving and how is that benefiting you?

Expanding our potential customer pool.

What do you like best about the product?

For the marketing & sales team it's a game changer, for intent signals, market comparisons with competitors and of course being listed in our main categories for potential customers to find us!

What do you dislike about the product?

I wish some of the extra marketing materials we didn't have to pay for, but that's life!

What problems is the product solving and how is that benefiting you?

Getting intent data when prospects are looking at us and competitors. So we can target them at the right point in the sales cycle.

What do you like best about the product?

There are so many different capabilities and features that we haven't even utilized all of. G2 easily allows us to gather customer reviews, share content with internal team, and create marketing content to share with customers.

What do you dislike about the product?

Some areas in the tool are not as intuitive.

What problems is the product solving and how is that benefiting you?

G2 helps us understand our customer feedback and where we stand with them.

What do you like best about the product?

G2's solutions are easy to use. Configuring your product's profile, gathering reviews, and pulling analytics are well designed for a self-serve user. Even at the basic level, there's plenty of value for a software marketer.

What do you dislike about the product?

Not a lot to dislike. If you expect tons of leads to click through to your site you'll be wrong, but you can get targeted traffic, you're just reaching people at the level of consideration, before they're ready to engage with a vendor.

What problems is the product solving and how is that benefiting you?

As one of the first solutions in our space, we're the OGs. But, although that's an easy thing to say about ourselves, it only has credibility if it's something customers say about us. G2 gives us a forum to allow our customers to speak to the market.

What do you like best about the product?

Overall I think it is a great tool for our team, seeing how our customers interact with the product but also being able to use the intent data behind it has been great for opportunities.

What do you dislike about the product?

Not much to say that I dislike. I think it is a great tool.

What problems is the product solving and how is that benefiting you?

We are benefiting from the intent data side of the house, being able to see who and which of our competitors has been great to see.

What do you like best about the product?

I really enjoy the ability to compare and contrast various software solutions and see real feedack from real users.

What do you dislike about the product?

The only thing I don't enjoy is that vendors are not required to provide pricing information, which would be helpful in initial evaluations

What problems is the product solving and how is that benefiting you?

G2 gives insights on companies searching products my company provides as well as the "buyer intent" feature which is super helpful for me on the Client Success side of things.

What do you like best about the product?

I really like being able to have everything in one place. Running review campaigns through G2 versus "in house" has been such a huge time saver. Jamie Yates is our CSM, and she is AMAZING. When she went on her very well deserved sabatical, we missed her so much - she is such a go getter, has great ideas and is sunshine in human form. She makes our G2 experience breezy and easy!

What do you dislike about the product?

I wish we were allowed to allocate the remaining funds ourselves versus waiting for someone from G2 to do it, same with creating campaign names.

What problems is the product solving and how is that benefiting you?

They are saving us a lot of time by sending out the campaigns for us. That frees up not only my time but also our automation teams time. The reports that we also get featured in have been incredible to use for in our marketing materials.

What do you like best about the product?

I love the authenticity of G2 reviews. Users are asked about the positive as well as the negatives about a company they are reviewing, which presents both pro and cons in a userful way. Usability is a key advocacy of mine, so I appreciate the ability to make smarter software decisions based on reviews from actual users.

What do you dislike about the product?

I only dislike the navigation. Sometimes its difficult to find the software solution, or the area you'd like to focus on. You may have to drill down to find what you're looking for. I think it should be easier to find the area you're looking for.

What problems is the product solving and how is that benefiting you?

Software decision making. G2 provides a large marketplace with peer reviews from actual users. They are non-biased rankings of the softwares pros and cons. I like the authenticity.

What do you like best about the product?

The support from our AM, Sam Condon is the best part about G2. He has made sure we are taken care of no matter what and regularly checks on us to ensure success.

What do you dislike about the product?

I have no dislikes currently. This relationship has been great.

What problems is the product solving and how is that benefiting you?

Getting reviews published.