Customer love for G2

What do you like best about the product?

G2 lets us capture reviews from our customers, gather feedback in the customer's voice and prove our credibility in key product categories. It helps us market to prospects and prove our credentials using badges and quotes from reviews.

What do you dislike about the product?

Reporting is a bit clunky. Auto-adding loads of extra supplers into our key categories has also not helped our rankings, which lowers the value of G2 for us as a tool.

What problems is the product solving and how is that benefiting you?

Helps surface real reviews to prospctive customers. Helps provde the credibility of our product in key categories.

What do you like best about the product?

Ease of use, and it helps me serve genuine customer feedback to potential customers through sales reps, through the internet, and even AI platforms. It's the best way to ask your customers to give direct, fresh, and genuine reviews of your platform, and also the ability to say 'thank you' by providing them with a gift card they can happily use. The platform takes care of the administrative part, you only need to click through it. I also like that platform has built-in AI tool to help you get onboarded quickly, to let you know what type of descriptions and wording work well, and what is requested, so you don't feel left in the dark, when trying to place your software product and your company on it.

What do you dislike about the product?

Despite the help, the usability is a bit wonky and takes some time to get familiarized with it.

What problems is the product solving and how is that benefiting you?

Sharing genuine customer feedback with the wider audience (prospects) in the easiest, and most efficient way. It also provides buyer's intent, and buying signals coming from your own existing database, and a visible ROI of how it helps your pipeline.

What do you like best about the product?

I've only used their review management services, and everything has been intuitive and easy to manage. I especially like the self-service features that let me move forward on projects without waiting for an AM to help.

What do you dislike about the product?

All the different tools and features can be a bit overwhelming at times, especially because they keep innovating and adding new things, so there is a learning curve. But G2's reps are always open to helping and explaining anything, and G2 University is an excellent resource for any questions.

What problems is the product solving and how is that benefiting you?

G2 is helping us grow our presence across different review platforms and collect testimonials from our amazing customers so more people can learn about us. It's also been a huge help to the marketing department, with all the resources available to us for every report release.

What do you like best about the product?

I’ve been a big fan of G2 since I started working with them in 2021. I really appreciate how G2 Marketing Solutions partners with us to generate invaluable customer proof points, which then translate into additional bragging rights through G2 badges, reports, and rankings. Our account managers collaborate closely with us to meet our goals and regularly suggest practical ways to strengthen our efforts. I also love that they consistently share strong examples of what other software providers have done, which gives us helpful ideas we can adapt for our own marketing initiatives.

What do you dislike about the product?

I'm noticing we are getting more reviews that are clearly an AI-written description of our solution, so I'd like to see G2 do more to discourage this. I'm not talking about use of AI to refine what you've written, but reviews that are entirely generated by AI and don't actually contain any personal perspective.

What problems is the product solving and how is that benefiting you?

G2 provides us a regular pipeline of customer proof points and fresh bragging rights every quarter. Knowing how G2 reviews and accolades are regularly cited in LLMs makes our efforts to generate reviews worth it and helps us get other stakeholders on board with supporting our efforts.

What do you like best about the product?

The best part of g2 is how easy it is to use, with a simple UI/UX. It also gives us more organic visibility, leads, and overall digital presence. The higher listing brings us more prospects for our software, and the AI intelligence features have helped us better analyze our digital performance.

What do you dislike about the product?

There is nothing as a dislike of the product, but the costing can be little lesser on premium urls, the support team can respond little quick with human layer, the outreach management tool can be sync with company portfolio

What problems is the product solving and how is that benefiting you?

It addresses our biggest challenge generating online leads by strengthening our digital presence and expanding our reach. It also allows us to manage everything under one roof, so we don’t have to waste time and money juggling 10 different products. Last month, it helped us generate 4 leads, and we closed 1 deal worth 15K USD.

What do you like best about the product?

There are a ton of self-service options that are easy to use, but G2 also offers excellent guidance and support.

What do you dislike about the product?

The platform is easy to use, but the quantity of information can be a bit overwhelming. We've had some issues with our Hubspot integration but that could be on our side.

What problems is the product solving and how is that benefiting you?

As a customer marketing manager, G2 offers me an excellent channel for gathering social proof and improving our visibility in the market.

What do you like best about the product?

It's a great source of validation that we are able to showcase in marketing content. The Quarterly badges and awards are also helpful.

What do you dislike about the product?

If you aren't able to consistently source new reviews the offering isn't very valuable.

What problems is the product solving and how is that benefiting you?

It helps us to showcase customer value and proof points in the market

What do you like best about the product?

They have 1-1 account managers who guide you through getting the most out of G2. The reports and data are significantly helpful. Plus the user interface for the admin and the reviewers is well done.

What do you dislike about the product?

We have many known customers who complain that G2 has rejected their reviews, which always frustrates them.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions has helped us increase awareness and improve trust.

What do you like best about the product?

Its very intuitive to set up and account manager has been very supportive

What do you dislike about the product?

I haven't had much time to work with it before I was prompted to leave a review

What problems is the product solving and how is that benefiting you?

Setting up a customer advocacy program

What do you like best about the product?

Simple and easy to use interface, makes it easy to engage with customers to drive reviews

What do you dislike about the product?

There is so much functionality available, sometimes it's a bit overwhelming

What problems is the product solving and how is that benefiting you?

Helping us build validation among potential buyers by showcasing customer reviews

What do you like best about the product?

Easy to use, reliable, and provides a smooth overall experience. The platform is straightforward and helpful for managing our needs efficiently.

What do you dislike about the product?

There are no major issues so far. Overall, the experience has been positive and the platform meets our expectations.

What problems is the product solving and how is that benefiting you?

It helps us identify relevant vendors, understand the market, and make more informed decisions by providing useful product information and buyer insights.

What do you like best about the product?

I came to G2 amidst all of the SEO and AI visibility changes. I wanted an external third-party site with easy workflows for getting reviews, with a focus on authority building online. That is exactly what I got. We easily hit our review target the first month with help from their onboarding team and various methods for getting validated reviews (there is more than you think). They have put time into understanding the current AEO/GEO landscape and offer many other insights into ROI, Churn, Market Data, and competitors.

What do you dislike about the product?

I wish they offered a few more styling/markdown options on the Seller and Product profiles. Being able to bold text or add bullets, for example, would improve engagement and readability for everyone.

What problems is the product solving and how is that benefiting you?

G2 is helping our organization in more ways than we originally came for. We came mainly for reviews and online authority. Now we have all of the above, plus some really interesting insights into our customers, competitors, and the market in general that we didn't have before. This has added another layer of insight to our CRM and benefited more than just the marketing team.

What do you like best about the product?

G2 makes it easy to build online authority while also tackling reviews seamlessly. They offer various ways to receive validated reviews. From using customer calls, in-app callouts, campaigns, landing pages, emails, etc. We have had much success trying them all out. The onboarding process provided ample support and assistance to get the wheels in motion. We quickly smashed our review target in the first 30 days. To top it off, we can now use marked-up widgets that add to our online presence without worrying about validating schema.

What do you dislike about the product?

The only thing I dislike about the current G2 solution is the fact that when a user forgets to include a star rating, it automatically gets classified as a 1-star review. We received an average-good review, and I suspect he simply forgot to include a star rating. It is now the only 1-star review we have.

What problems is the product solving and how is that benefiting you?

The current problems that G2 helps us solve are: SaaS Market Intelligence Competitor Intelligence 3rd-Party Validated Reviews Online Visibility Churn Authority Building

What do you like best about the product?

The ability to capture unique buying-intent signals, enabling more relevant and personalized marketing. G2 is a great platform, but the value is truly realized when there's a well thought out strategy on how to use it across all of our products. Given the increase in zero-click search, it's become such an instrumental part of how we influence the market and drive future business growth from an AI forward lens.

What do you dislike about the product?

I’d love to see the admin UI improved so it feels more intuitive and is easier to navigate overall.

What problems is the product solving and how is that benefiting you?

This platform is helping my company understand our buyers in ways we wouldn’t have access to otherwise. As AI search visibility becomes more prevalent, G2 also helps us see how we show up in answers delivered by LLMs and better understand our presence there.

What do you like best about the product?

I like how all everything is laid out for which "type" of content it is. The widgets are consistently updated and easy to download.

What do you dislike about the product?

Sometimes there is TOO much content its hard to determine what is actually helpful.

What problems is the product solving and how is that benefiting you?

Content and new customers.

What do you like best about the product?

The support team is helpful and responsive and wants to see us succeed.

What do you dislike about the product?

Still waiting to hear outcomes on the acquisition of Capterra/Gartner.

What problems is the product solving and how is that benefiting you?

Helps us collect and manage reviews.

What do you like best about the product?

It helps our business grow with gathering customer reviews, testimonial content, and SEO volume. We are able to run targeting campaigns with incentives to help grow review volume and help spread the word.

What do you dislike about the product?

There are a lot of add-ons for additional costs, so very pay to play aspect but still worthy tool and worth the investment.

What problems is the product solving and how is that benefiting you?

Company review platform to drive awareness, visibility and growth.

What do you like best about the product?

It helps me get real comments and feedback from customers.

What do you dislike about the product?

There are no downside that I can think of

What problems is the product solving and how is that benefiting you?

It helps with getting/providing feedback to companies from real users

What do you like best about the product?

Doing surveys is a fun way to break up my workday. I enjoy using it, and I genuinely look forward to the emails when they come in.

What do you dislike about the product?

It can be time-consuming to use, and in the middle of a workday it can feel distracting when I’m trying to focus on a project.

What problems is the product solving and how is that benefiting you?

It allows us to see how a lot of competitors are doing and how to improve our own processes by comparing products and surveys.

What do you like best about the product?

The platform is easy to understand, and it’s simple to leave a review, especially now with the “Refine” option that uses AI to sharpen your text. The coupons they provide are applicable to a wide variety of services that I use on a daily basis, so it feels like a win-win situation. The site is also very quick to use. Its integration with Gmail helped me discover G2 through the super catchy emails!

What do you dislike about the product?

It’s hard to tell which reviews will earn you a gift coupon and which won’t. So when you take the time to leave a review and then don’t receive a coupon, it feels misleading, especially because writing a review here can take a while, particularly when you also have to attach screenshots of the services as proof that you’re an actual user. I do like that requirement, since it helps verify that reviews are coming from real users and supports the credibility of the reviews overall.

What problems is the product solving and how is that benefiting you?

G2 encourages real users to write unbiased reviews of the products they use. That’s helpful for people like me who rely on reviews before trying any product. G2 also has many good reviews, thanks to the guiding criteria they have in place, which helps people think things through and write more thoughtful reviews.

What do you like best about the product?

I have reviewed a lot of product in the G2 platform and advised my collegaues as a dependent platform to get reviews about the software/tools as per their use case for their enterprise needs.

What do you dislike about the product?

the support for G2 is next to none. I have written reviews and then there is no response from the G2 team.

What problems is the product solving and how is that benefiting you?

G2 is trying to solve good problem about getting feedback from real users from the industries and helping other makes a better decision before using the tools/platform for their requirement.

What do you like best about the product?

G2 tracks in-market accounts researching specific software categories, profiles, and direct competitors. Earning quarterly G2 Grid badges provides trusted social proof that marketing teams embed across landing pages, pitch decks, and ad campaigns to increase conversion rates. Built-in review collection workflows, campaign incentives (such as gift cards), and review widgets make it straightforward to scale verified user feedback without manual outreach. Vendors gain visibility into how their satisfaction, ease of use, and feature ratings compare against competitors, uncovering customer sentiment trends and gaps in the market. The ability to license official G2 Grid Reports and comparison indices serves as high-converting mid- and bottom-of-funnel collateral.

What do you dislike about the product?

The biggest standout of G2 Marketing Solutions is hands down the buyer intent data. Instead of guessing who might be in the market for your product, you can see which specific companies are actively browsing your category, checking out your profile, or comparing you against your competitors. Routing that data straight into your CRM gives sales and marketing teams a massive head start on warm, active leads. Beyond the pipeline generation, it’s all about trust and social proof. B2B buyers rarely take marketing claims at face value anymore, so slapping verified reviews and quarterly "Leader" badges onto your landing pages, ad campaigns, and pitch decks immediately builds credibility. The platform also takes the headache out of collecting feedback with automated review generation tools, making it much easier to build up a steady stream of authentic customer validation that actually moves deals forward.

What problems is the product solving and how is that benefiting you?

Before using G2, we were flying blind with top-of-funnel prospecting. B2B buyers do most of their research in secret, so by the time a prospect actually filled out a "contact sales" form, they were already halfway through their decision. On top of that, standard marketing fluff and internal case studies just weren't cutting through the noise—buyers wanted authentic, third-party validation before even taking a demo call. G2 Marketing Solutions directly solved our intent visibility and credibility issues. The buyer intent data lets our sales team see which in-market accounts are actively looking at our category or checking out our direct competitors. Reaching out to warm accounts instead of cold pitching cut our sales cycle noticeably and boosted conversion rates. At the same time, having a steady stream of verified reviews and quarterly "Leader" badges gave us instant social proof to drop into our landing pages, outbound emails, and pitch decks, which immediately built trust with skeptical buyers.

What do you like best about the product?

The UI is effective and the performance is solid, with great pricing to match.

What do you dislike about the product?

I haven’t seen as many integrations as I would like.

What problems is the product solving and how is that benefiting you?

Delivering accurate reviews

What do you like best about the product?

The best part about G2 Marketing Solutions is the buyer intent data. I love the ability of G2. To connect. G2 inside directly to the. Tools teams already use is a major plus. The platform notifies teams immediately when a new review comes in, make it easy to respond quickly and stay on the top of customer feedback without a massive time commitment.

What do you dislike about the product?

From my point of view, the pricing is cited as a primary drawback. The platform’s paid tiers can be prohibitively expensive, particularly for startups, small businesses, or teams operating with limited marketing budgets.

What problems is the product solving and how is that benefiting you?

With this tool, I’ve stopped wasting my advertising budget. Running broad digital ads across the internet is incredibly expensive, but G2 marketing solutions let me integrate our intent data directly into platforms like LinkedIn or HubSpot. Instead of spending thousands of dollars showing ads to everyone in my target industry, I can trigger targeted ads only for the specific companies that just showed intent on G2. As a result, my ad spend has become much more efficient, and my cost per lead has dropped significantly.

What do you like best about the product?

What I like most is that it’s based on real customer reviews, which allows brands to be promoted in a useful, authentic, and genuine way.

What do you dislike about the product?

I think it would be helpful to have a guide on how to get started, because the platform can feel a little overwhelming for first-time users.

What problems is the product solving and how is that benefiting you?

- Connecting with active buyers / the benefit id growing my customer base - Creating Content / it helps me create great assets - Marjet intelligence / it hels me make data driven decisions