Customer love for G2

What do you like best about the product?

Covering variety of software from AI related to SCM related like SAP and ARIBA.

What do you dislike about the product?

If from the reviews clear sentiment wise aggregation can be done. Example- someone says the software has AI ready and API integration is hard then at the top it can show AI enablement-1 positive review and Integration- 1 negative

What problems is the product solving and how is that benefiting you?

One stop platform to find all different solutions and their alternate.

What do you like best about the product?

G2 is very simple to use, easy to interface with, and adds a lot of value because it covers a lot of ground. There’s a lot of software and reviews available.

What do you dislike about the product?

There's not much to dislike. I suppose that as an end user of someone who wants to give feedback, there are too many options. It can take a while to sort through and find software I use.

What problems is the product solving and how is that benefiting you?

For me as an individual, it is a great way to provide feedback to the ecosystem and make recommendations on not-so-well known softwares. Also it's great to easily earn a couple extra bucks.

What do you like best about the product?

They never let a customer go; they always do their best to stay in touch and contact the client.

What do you dislike about the product?

Their support team suspended my account, and when I contacted them, it took far too long to get a response.

What problems is the product solving and how is that benefiting you?

G2 is genuinely helping solve a company’s main problem by making it easier to inform multiple people about their product.

What do you like best about the product?

Key BenefitsEasy use: The layout helps teams manage profiles and track campaign performance smoothly.Genuine feedback: Collecting user reviews builds real market trust and social proof.Intent insights: Spotting active buyers helps target outreach at the right time.Helpful support: Customer service assists with building campaigns.Opinions on return on investment and paid upgrades vary on platforms like Reddit, where some users note strong credibility gains while others find lead generation depends heavily on the specific market.

What do you dislike about the product?

Cost and Budget LimitationsHigh pricing: Small businesses and startups find the platform expensive for tight budgets.Proof of concept constraints: Costs pose challenges during initial testing phases.Review and Moderation ConcernsUnpredictable approvals: The review and video submission approval process can feel unclear or slow.Quality inconsistency: Users report varying depth and reliability across submitted peer reviews.Bias potential: Concerns exist over how review incentives or filtering impact overall trust.Usability and WorkflowInterface hurdles: Some features and navigation lack a smooth, intuitive experience.Time-consuming feedback: Administrative requests like G2 Ask can feel burdensome.

What problems is the product solving and how is that benefiting you?

Core Problems SolvedInvisible Buyer Research: Addresses the gap when potential clients evaluate solutions anonymously before reaching out.Lack of Brand Trust: Overcomes skepticism toward standard marketing claims by using independent proof.Inefficient Lead Generation: Reduces reliance on cold outreach by highlighting accounts that show active interest.Sales and Marketing Misalignment: Bridges the gap between teams by sharing unified intent insights.Key BenefitsBetter Timing: Reaching out when prospects are already evaluating options.Higher Credibility: Displaying verified user opinions to validate product quality.Shorter Sales Cycles: Spending less time on unqualified leads and more time on high-intent buyers.

What do you like best about the product?

The fact that G2 turns the customer behaviour into an account-level intent signal that marketing and sales can act on.

What do you dislike about the product?

It only tells the intent. there's no clear indication on who is most likely to buy. And it's costly. Also, G2's entire commercial model depends partly on companies wanting to get more reviews to improve their profile. That creates an ecosystem where companies have an incentive to actively manage their review presence. So, it can be biased.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us identify and act on buying intent much earlier in the decision journey. The biggest problem G2 solves for us is visibility. It gives us a clearer view into which accounts are actively researching our category and our competitors, rather than relying solely on website activity or more traditional lead signals. Having that earlier insight lets us engage sooner, prioritize the right accounts, and focus our efforts on the ones that are already showing interest. The promise of G2’s AI Intelligence is particularly valuable in reducing the gap between data and insight. There is a huge amount of buyer, review and market data available, but the real challenge is interpreting it quickly and turning it into action. G2’s AI capabilities can help identify patterns, summarise signals and surface insights that would otherwise require significant manual analysis

What do you like best about the product?

The G2 Marketing solutions provides better customer nsights and make software comparison easier. The platform is user friendly and the ratings, reviews helps to make better decisions.

What do you dislike about the product?

One area that could be improved is the moderation process. The review takes longer to be approved and the reason for rejection is not always clear. More transperancy in the moderation process and status updates should be provided on a frequent basis.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions help solve the challenge of finding reliable software information and understanding customer experiences in one place. It also provides genuine reviews, ratings and buyer information helps to take better decisions. It saves time as we don't have to do a researchin multiple sources for evaluating softwares.

What do you like best about the product?

G2 Marketing Solutions provides high-quality buyer data and authentic customer reviews. The platform makes it easier to understand market sentiment and prioritize high-intent leads.

What do you dislike about the product?

It provides a large volume of intent data, which can sometimes feel overwhelming. Smaller organisations may also find the platform relatively expensive compared to other marketing tools.

What problems is the product solving and how is that benefiting you?

It helps address several key business challenges, including buyer identification, market visibility, and competitive intelligence.

What do you like best about the product?

What I like most about G2 Marketing Solutions is how it takes real customer feedback and buyer insights and turns them into actionable marketing strategies. The platform is easy to navigate, offers valuable competitive intelligence, and helps businesses better understand their audience so they can make smarter, more informed decisions.

What do you dislike about the product?

One area for improvement is that the platform can sometimes feel overwhelming, especially when managing multiple reports and filters. Review approval and ranking criteria could also be more transparent, and some processes may take longer than expected.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps solve the challenge of identifying high-intent buyers and understanding market sentiment. The Buyer Intent data and customer reviews help me prioritize the right prospects, improve messaging, strengthen credibility, and make more informed marketing and sales decisions

What do you like best about the product?

UI is great, onboarding and supports works and overall decent experience.

What do you dislike about the product?

Software Advice report that packages and buyer intent add-ons are expensive relative to the return on investment.

What problems is the product solving and how is that benefiting you?

Visibility from the right audiece

What do you like best about the product?

Vast amount of platforms and software and wide range of detailed reviews that are honest and can be trusted

What do you dislike about the product?

Nothing that I can think of to be honest

What problems is the product solving and how is that benefiting you?

Procurement support and honest feedback for when reviewing and choosing software and services

What do you like best about the product?

It's overall support, performance, and inclusiveness.

What do you dislike about the product?

I don't use it as often as I thought I would.

What problems is the product solving and how is that benefiting you?

It puts things all in one place.

What do you like best about the product?

G2 Marketing Solutions is very easy to use, and it feels advanced.

What do you dislike about the product?

I didn't find anything negative till yet. I would like to recommend to all.

What problems is the product solving and how is that benefiting you?

It basically help brands to build brand authority, capture realtime data.

What do you like best about the product?

I like that it gathers a wide variety of feedback and opinions, giving people a bird’s-eye view of a service.

What do you dislike about the product?

It can be difficult at times to find services that are truly relevant to me.

What problems is the product solving and how is that benefiting you?

It solves the problem of having to dig through sponsored Google results just to find genuine feedback.

What do you like best about the product?

What I like most about G2 is how easy it makes it to compare different software and understand what actual users think before making a decision. I also find the reviews really useful because you get to see different experiences and use cases, rather than just relying on what a company says about its own product. The platform is simple to navigate and I can usually find the information I need pretty quickly.

What do you dislike about the product?

The only thing I would say is that there are quite a few options and features, so it can take a little time to get used to everything. The review approval process can also sometimes feel a bit unclear, especially when you’re not sure why something hasn’t been approved yet. Apart from that, I haven’t really had any major issues with it

What problems is the product solving and how is that benefiting you?

G2 makes it much easier to understand which software is actually worth considering. Instead of spending a lot of time going through different websites and comparing everything myself, I can look at real user reviews, pros and cons, and compare different options in one place. It helps me make decisions faster and gives me more confidence before choosing a tooL

What do you like best about the product?

Most helpful is, it provides great market insights and it helps viewers to make better informed decision

What do you dislike about the product?

Nothing as such. All I can think is they can make it more accessible to customers to give their reviews about different products

What problems is the product solving and how is that benefiting you?

It’s helps people making better informed decision and share their feedback to use valuables services

What do you like best about the product?

Stay tuned for the latest updates and releases.

What do you dislike about the product?

maybe a lot of emails received about the same topic

What problems is the product solving and how is that benefiting you?

all the suggestions all good nothing to update for the benefits

What do you like best about the product?

The best part about G2 Marketing Solutions is that it provides a lot data and reports which helps us to make better decisions, plus it's feature of competitor identification helps a lot

What do you dislike about the product?

One complaint that me and my team has is how there is no certainty on price tiers, different sites give different prices. Another issue is that i get to see company names who are searching our product but not exactly the person who did this similarly there are small feature problems

What problems is the product solving and how is that benefiting you?

The major problem that G2 Marketing Solutions is solving is two ways - it helps buyers shortlist vendors without ever calling them, plus it provides vendors leads and new buyers. For us specifically, we provide digital services, and it has solved new buyer acquisions.

What do you like best about the product?

I love that it involves using verified user reviews

What do you dislike about the product?

I do not like the targeted advertising, sometimes it is not specific to me.

What problems is the product solving and how is that benefiting you?

Live review from people that have used the products.

What do you like best about the product?

It is the one and only platform to identify solutions for any business needs. Plenty of applications available that suits and meets every requirement

What do you dislike about the product?

It is not about dislikes. I would like to suggest an improvement. G2 has to focus a little more on reaching out to every individual or organization to show case the options available

What problems is the product solving and how is that benefiting you?

It provides a lot of resources needed for any organization like CRM tools, HRMS etc and more about is that it outlines the pro and cons of an application from the real time users of the application or tools

What do you like best about the product?

Easy to use, easy to setup. Its a great way to learn how others are using products that I've already own and may be struggling with. It also helps me not waste money cause I get to read how and what business people use these products for. Which is really important and time saving as I don't have all day or the money to keep trying new tools just for it not to work or not be for my businesses. Whenever I've had to contact support I always be a response within an hour or so overall amazing platform. Amazing ideas amazing execution

What do you dislike about the product?

The only thing I don't like is how the reviews sometimes are judged. I can't help but feel like its an AI automated check that often misses things in reviews

What problems is the product solving and how is that benefiting you?

It's solving product and company inspections. The reviews because of the incentives are actually really useful. For instance AI solutions I've used them in the past and I thought about paying for a better plan. But after reading some reviews on G2 from trusted profiles it was clear that this product wasn't going to help me much and only waste my money and time things like this are immensely invaluable in terms of how much time and money is saved.

What do you like best about the product?

The UI / UX of G2 marketing solutions which has the better dashboard to access all the features. Performance wise the application is good to use for every user. The AI / Intelligence which has ability of simplifying the manual work just by taking the prompts from the user.

What do you dislike about the product?

Pricing / ROI feels a little costly, and the integrations in the application are also an issue. Apart from that everything is best to use easily.

What problems is the product solving and how is that benefiting you?

Support / Onboarding in the entire application is the most benefiting part as I felt till now. This is how, I feel when I'm using the G2 application.

What do you like best about the product?

What i like most about G2 Marketing solutions is how it helps businesses reach the right audience and generate quality leads. The platform provides useful insights into buyer intent and makes it easier to understand potential customers, target marketing efforts effectively, and improve overall campaign performance.

What do you dislike about the product?

The platform is quite expensive, and the intent data can be hard to act on effectively

What problems is the product solving and how is that benefiting you?

It helps us identify target accounts actively researching software in our category. This lets our team prioritize warm leads and improve overall conversion rates

What do you like best about the product?

What I like about G2 Marketing Solutions is that it helps build trust, since anyone can read real-world reviews from other users. It’s also my go-to place for understanding what others are sharing and for learning from their real-world experiences, rather than having to rely on multiple different resources.

What do you dislike about the product?

One thing I dislike is that it can feel a bit overwhelming at first, since there are so many features, reports, and options to learn and understand.

What problems is the product solving and how is that benefiting you?

It helps solve the problem of building trust and credibility with potential customers. Instead of relying only on our own marketing claims, we can showcase real customer reviews, ratings, and proof from a trusted platform.

What do you like best about the product?

Tracks realtime activity. Account views for your page. It shows the account credibility. Easy connectivity with other applications.

What do you dislike about the product?

Little bit expensive. Lot of campaigns required for holding the position.

What problems is the product solving and how is that benefiting you?

Better leads of buying the application. Big user data outreach for the campaigns. Accelerate buying decisions.

What do you like best about the product?

Best way to find genuine reviews and reach the best customer base.

What do you dislike about the product?

The pricing is little on the hgher side. Aprt from that everything is great.

What problems is the product solving and how is that benefiting you?

Customer reach. Reaching customers which are not even in our radar. And the trust factor.