Customer love for G2

What do you like best about the product?

I like the combination of real customer feedback, market visibility, and actionable insights. G2 gives us a practical way to understand buyer sentiment while also helping establish credibility in a crowded B2B technology landscape. The breadth of reviews and category data is particularly valuable when evaluating tools and refining our market positioning.

What do you dislike about the product?

The platform can feel overwhelming because of the amount of information available. It sometimes takes additional filtering to separate the most relevant insights from the broader volume of reviews and vendor information. More streamlined recommendations based on a company's specific use case would make the experience even better.

What problems is the product solving and how is that benefiting you?

G2 helps us strengthen our B2B go-to-market strategy by providing trusted market intelligence, buyer insights, and a credible platform for evaluating software and solutions. It makes it easier to understand how buyers perceive different categories and vendors, validate our positioning, and make more informed decisions as we build revenue infrastructure and AI-enabled operating systems.

What do you like best about the product?

We love G2! It's a great place for market validation and customer testimonials. The admin portal is very user friendly. The support has been incredible. We've had great customer success managers and account managers over the years. We currently use the SFDC, Marketo, and Slack integrations along with the MCP. The report pricing is very fair especially when compared to Forrester or Gartner reports.

What do you dislike about the product?

Whenever we've had an issue (which we haven't had many), they're addressed and resolved quickly.

What problems is the product solving and how is that benefiting you?

G2 provides us with market validation through licensing of their reports, buyer intent data for demand gen programs, and marketing content with customer reviews.

What do you like best about the product?

The platform makes it easier to showcase products, understand buyer feedback, and reach potential customers who are actively researching software solutions. The insights and analytics are also useful for understanding market positioning and improving marketing strategies.

What do you dislike about the product?

One area that could be improved is the pricing, which can feel expensive for smaller businesses. Some of the more advanced marketing and analytics features may also require higher-tier plans, making it harder for smaller teams to access the full range of capabilities.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps solve the challenge of building online credibility and reaching potential customers who are actively researching software. It provides a platform to collect and showcase customer reviews, improve product visibility, and gain insights into how the market views our product. This benefits us by increasing brand awareness, supporting lead generation, and helping us better understand customer needs and competitors.

What do you like best about the product?

G2 is well known in the industry for making site-verified reviews feel trustworthy. I also really value the ability to run review-related campaigns through the G2 portal—it’s excellent and straightforward to manage. The insights into competitor activity are helpful as well, even before the SFDC integration is set up. The Review Rally dashboard is especially easy to use and lets me see competition results at a glance. On top of that, the support team has been great and consistently very helpful.

What do you dislike about the product?

Some of the reporting nuances could be a bit more refined. For example, in the campaign performance chart I can only immediately see five people; it’s possible I just haven’t found a way to expand that view. I also wish the badges timeframe aligned with quarters for easier tracking, since the “Fall” reporting timeframe isn’t immediately intuitive.

What problems is the product solving and how is that benefiting you?

G2 helps us demonstrate, in a trustworthy way, that our solution is benefiting our customers. It also helps us spot potential churn activity in the market.

What do you like best about the product?

What I like most is how easy the platform is to use, while still giving a strong overall view of different products. I can read reviews from real users, compare options, review features and pricing, and get a clearer sense of how each product performs. I also appreciate being able to share my own experience and help other users make decisions. I haven’t explored the AI features much yet, but it’s something I definitely want to look into in the future.

What do you dislike about the product?

Sometimes there are too many reviews and too much information to go through, so it can take a while to find exactly what I’m looking for. Apart from that, I haven’t faced any major issues. One good thing is that all reviews seem to be monitored, so I don’t worry as much about fake reviews. However, some popular products have so many reviews that finding the most relevant or best ones can be a tough job.

What problems is the product solving and how is that benefiting you?

It helps me solve the problem of finding the right product without having to rely only on company websites or advertisements. I can read reviews from real users, compare different products, and get a clearer sense of their features, pricing, performance, and overall experience. As a result, it’s easier for me to shortlist options and make a more informed decision.

What do you like best about the product?

The ability to market ourselves on a trusted site is critical to our ongoing growth initiatives. We are able to focus on our external branding, product category, and competitive stance. The CSM team is also extremely helpful in providing recommendations and solutions for driving the most out of the product and partnership.

What do you dislike about the product?

Nothing in particular. There is a small learning curve to use the My . G2 interface but with attention and time it becomes very easy to use and yields a lot of data.

What problems is the product solving and how is that benefiting you?

Integrating with our existing tools. Procuring references and establishing our brand in the market category.

What do you like best about the product?

I like G2.com for its ease of use and intuitive UI, which makes it easy to navigate without needing someone to guide you. The platform helps with brand visibility and identifying buyer intent, which is crucial for us. Additionally, I appreciate that the customer success team and account executives are always available and responsive, which has significantly increased our usage of the platform.

What do you dislike about the product?

I think the one major thing that hasn't worked that well for G2.com is that for some weird reason, we're not getting as many reviews as we would want to get. A lot of customers are hesitant to open a link and submit a review because they're scared about links being malicious. Also, G2 is not that well known within our target audience, which is basically DevOps engineers and software engineers. They don't really have a brand recall of G2, so maybe that's why they're not opening the links. We struggle to get the reviews despite sending thousands and thousands of requests out for reviews.

What problems is the product solving and how is that benefiting you?

G2.com helps us solve brand visibility by getting more reviews and identifying buyer intent. It enhances demand and lead generation. The ease of use with its intuitive UI allows us to navigate without needing guidance, increasing our utilization.

What do you like best about the product?

Work in corporate Web management and internal marketing integrations for a medium-sized business-to-business software company. Verified customer reviews and grid reports are textually embedded onto the landing pages dynamically using G2 Marketing Solutions. On the back end, I am also tasked with integrating G2's Buyer Intent API with our own CRM, so our sales team can immediately see when a company is signing up for research on us or a competitor.As a developer, I'm very impressed of their front-end widgets that are easy to implement. Basically, you place a brief piece of code on the page, and it is functional from the get-go. Firstly, I was concerned about the speed of the pages; however, the widgets are loaded asynchronously, not preventing the main thread from running or impacting our CWVs. I also love their API docs and how they are so clean. It was really simple and less than an afternoon before the same authentication was set up to access the intent data from buyers - so I didn't have to develop any crazy middleware.

What do you dislike about the product?

One thing about the program that bugs me is the API rate limits. When we first tried to set up and sync its intent data in to our data warehouse via batch history, we constantly encountered ceilings and applied custom logic to retry and add automatic backoffs to avoid crashing. One minor downside to them is their tracking scripts. The tracking tags from G2 have some initial console errors that were noted upon adding this to our website, for which we have a very strict Content Security Policy (CSP). They added a lot of extra time for me to have to manually add their specific domain and scripts to my whitelisting list. I would also like more raw CSS customization (Modularized) for the visual widgets that will allow us to mix and merge them seamlessly with our site's theme.

What problems is the product solving and how is that benefiting you?

Most of the downside to this software is working with the API rate limits. Initially, we set the integration up and tried to import intent data in bulk into our data warehouse and kept hitting ceilings, and wrote custom processing logic to control its retries with automated backoffs to avoid it crashing. The other minor thing that I don't like about them is their tracking scripts. On the site we have a pretty strict Content Security Policy (CSP) and adding the G2 tracking tags did result in some console errors at first. I needed to add some extra time to add their specific domains and scripts to the whitelist. I also hope that visual widgets provided some more raw custom CSS to use so that we could merge it seamlessly with our theme.

What do you like best about the product?

The ability to target prospect accounts and share the intent information with the broader organization.

What do you dislike about the product?

It can be difficult to understand the true value of everything we're using and define that for leadership.

What problems is the product solving and how is that benefiting you?

Broader brand awareness for our corporate name and products. It helps fill the brand gap.

What do you like best about the product?

The easiest part of using G2 Marketing Solutions is how simple it is to use, along with the overall development process.

What do you dislike about the product?

The least important issue for me is that there aren’t answers available for certain problems or failures.

What problems is the product solving and how is that benefiting you?

It helps solve issues in product development and marketing when working with outside suppliers.

What do you like best about the product?

good for both individuals & companies..

What do you dislike about the product?

professional email addresses on their own domains.

What problems is the product solving and how is that benefiting you?

Lead

What do you like best about the product?

It helps in making sales flow effective with integration of AI. Its a fast, reliable tool with customer centric approach.

What do you dislike about the product?

it should make UI interface more simple with more support in onboarding process as well.

What problems is the product solving and how is that benefiting you?

It helped to build a playbook after analyzing sales executives behavior and working.

What do you like best about the product?

i like thier initiative to bring everything under a single umbrella

What do you dislike about the product?

i have not noticed anything like that , as of now.

What problems is the product solving and how is that benefiting you?

it is benefiting me to know about various AI tools and services

What do you like best about the product?

On G2 platforms , buyers can compare variety of tools and software according to their rating for which they want. It gives more flexibility to business to select their requirements. Its is very helpful for B2B companies which is looking to improve their customers, visibility , and understand buyers actual need

What do you dislike about the product?

On this platform every companies needs to review their rating on daily basis. It can be expensive for small business. Their can be lot of competition because for same type of software lot of business will be their.

What problems is the product solving and how is that benefiting you?

Buyers can compare a software of different different business at a time. It can be easy to select a software according to our requirements with more rating.

What do you like best about the product?

I really like how it helps us build trust with potential buyers. Having a strong presence with real customer reviews makes a huge difference when prospects are comparing us to competitors. The main upside is the credibility it adds to our marketing campaigns we use our G2 badges everywhere

What do you dislike about the product?

It can be pretty expensive, especially for smaller companies. The platform is great, but the pricing tiers definitely cater more to enterprise budgets, which makes it tough if you have limited marketing spend.

What problems is the product solving and how is that benefiting you?

It solves our pipeline visibility problem. It bridges the gap between marketing and sales by showing us exactly who is in-market for our solution. The benefit is a much more targeted, efficient sales process and a noticeable bump in our conversion rates.

What do you like best about the product?

The real-time buyer intent signals and verified peer reviews give clear visibility into active prospects and competitive positioning, which has consistently helped prioritise high-value opportunities and accelerate decision-making across complex project portfolios. After 25+ years delivering major programs, this combination of authentic social proof and actionable intelligence stands out as one of the most practical tools for driving pipeline quality and vendor credibility.

What do you dislike about the product?

While the platform delivers strong value overall, the premium pricing and annual contract model can feel restrictive for multi-product or phased project portfolios, and the advanced intent filters occasionally require extra setup time before they fully integrate into daily workflows.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions addresses the difficulty of identifying genuine in-market buyers amid scattered research signals by delivering real-time intent data and verified peer reviews. This has allowed us to prioritise high-value opportunities more accurately, shorten vendor evaluation cycles, and increase stakeholder confidence when selecting tools for large-scale project delivery.

What do you like best about the product?

What I love most about using G2 Marketing Solutions for our healthcare consulting firm is how it helps us uncover major healthcare accounts that are actively looking for advisory services. Since the healthcare buying cycle is complex and heavily relies on trust, this software acts as a critical signal tracker by revealing exactly which hospitals, health systems, or medical groups are secretly browsing our consulting category or researching our competitors.Instead of our business development team making blind, cold introductions, G2 feeds real-time account-level intent data right into our CRM so we can approach clinical and financial executives with perfectly timed, relevant solutions.

What do you dislike about the product?

In my industry of healthcare and lifesciences consulting, G2 tells me the exact hospital or drug company visiting our page, but it hides the specific person's name. This means my sales team still has to play detective and waste time searching LinkedIn or ZoomInfo to guess which executive was actually looking at us.

What problems is the product solving and how is that benefiting you?

The Main Problems it Solves : It is really hard to get busy hospital and drug company bosses to talk to us because they are always skeptical and protective of their time. G2 fixes this big headache by showing us exactly who is already interested in our healthcare consulting help. Instead of making our sales team cold-call random health systems and hope for the best, the software tracks which companies are secretly reading about our services or checking out our rivals. This takes away the guessing game and shows us exactly which healthcare businesses are actively looking to buy right now. Benefits to Us: The best part about it is that we can reach out to these healthcare bosses at the exact moment they need our advice. We get these alerts in real-time, so our team can message them right when they are looking for help, which helps us close deals much faster. Plus, we get to put official "Top Rated" G2 badges and real customer reviews directly into our slideshows. This instantly proves to new buyers that we know our stuff and can be trusted with strict medical regulations, making it much easier to win big consulting contracts.

What do you like best about the product?

What I like best about G2 Marketing Solutions is how easy it is to increase brand visibility and connect with potential buyers. The platform is intuitive and simple to navigate, making it easy to manage our presence and gain exposure without adding unnecessary complexity to the workflow. This increased visibility has also helped create more commercial opportunities for our business.

What do you dislike about the product?

One area that could be improved is the level of customization available in some reports and dashboards. While the platform is generally easy to use, certain features can take some time to fully understand, and more guided recommendations or clearer explanations within the platform would make it easier to get value from them faster.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us improve brand visibility and reach potential buyers who are actively researching solutions. It gives us a stronger presence in the market and helps create more qualified commercial opportunities. The platform is also easy to use, which makes it simpler to manage our presence and track the value generated from our marketing efforts.

What do you like best about the product?

The combination of trusted customer reviews and actionable buyer-intent data

What do you dislike about the product?

The platform can be expensive and the value depends heavily on how well it is integrated into the broader marketing and sales workflow.

What problems is the product solving and how is that benefiting you?

It helps us build trust with prospects, strengthen our market presence, and identify companies actively researching our category or competitors.

What do you like best about the product?

What I like beset about G2 Marketing Solutions is how easy it is to connect with the right audienec and build trust through authentic custyomer reviews. The platform is user-friendly, provides caluable insights into buyer behavior, and helps increase brand visibility. I also appreciate the detailed analytics and reporting, which make it easier to understand campiaing performance and optimize marketing efforts. Overall, it has been a helpful tool for improving online presence and generating quality leads.

What do you dislike about the product?

There is't much to dislike overall, but I think the platform could be improved by making some of the advanced feayures easier for new user to learn. It can take a little time to understand all the available tools and reports. I'd also like to see more customization options and a simpler interface for certain workflows. Other than that, my expericence has been positive.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutins helps imprve brand visibility and makes it easier to reach potential customers who are actively researching softwer. Customer reviews and buyer intent insights helps indentify high - quality prospects, while the analytics provide a better understanding of campaighn performace. This has made is easier to focus marketing efforts on the right audience, build credibilty through erified reviews, and make more informed marketing decisions.

What do you like best about the product?

It is its real-time buyer intent data and verified customer reviews that reveal which companies are actively shopping for your software.

What do you dislike about the product?

Subscriptions for premium features, buyer intent data, and licensed content reports are expensive, making it hard for early-stage startups to justify.

What problems is the product solving and how is that benefiting you?

It replaces standard marketing claims with verified peer reviews and G2 badges, making potential buyers trust your product faster.

What do you like best about the product?

It is easy and straightforward to contribute to assessments and reviews. It allows space to weigh pros and cons and also helps contribute to the community with detailed reviews of niche products and services.

What do you dislike about the product?

Some may consider the reviews a bit generic and not in-depth in some cases, but that doesn't seem to be the case with some of the recent changes to the tool, which help you identify gaps in the assessments.

What problems is the product solving and how is that benefiting you?

It helps users and potential clients to better evaluate costs and compare different options in the market, without spending much time themselves Also helps evaluate unusual integrations between different products and services - which could be so specific that we don't have content elsewhere.

What do you like best about the product?

G2 takes genuine feedback from real-time users and gives them an opportunity to earn gifts.

What do you dislike about the product?

There is no reason to dislike it, as it is not judging me anytime. it is taking the feedback and appreciating me

What problems is the product solving and how is that benefiting you?

know facts about the real tie applications taking feed back from real users

What do you like best about the product?

It gives all clients clearer visibility into their product, making it easier to understand what’s happening at a glance.

What do you dislike about the product?

The product’s outreach for the consumers.

What problems is the product solving and how is that benefiting you?

Better connectivity with consumers, helping them get a clearer idea of the product.

What do you like best about the product?

I appreciate how G2 Marketing Solutions integrates competitive insights, buyer intent data, and reliable customer reviews into a single platform. It provides actionable analytics that support more successful marketing and sales strategies, enhances brand credibility, and assists in identifying high-quality leads.

What do you dislike about the product?

The learning curve, cost for smaller businesses, and restricted customization in certain reports and dashboards are the primary disadvantages. To get the most out of its buyer intent and review collection features, it also needs constant work.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions uses buyer intent data and verified reviews to help find high-intent prospects and build customer trust. This enhances lead generation, facilitates better marketing choices, and aids in campaign optimization for more robust business results.