What do you like best about the product?
Third party credibility and real time research behaviour.
What do you dislike about the product?
Sometimes pressure from vendors to buy starter packages.
What problems is the product solving and how is that benefiting you?
It uses authentic customer reviews as well as credibility through reviews,
What do you like best about the product?
Great effective and helps generate quality leads
What do you dislike about the product?
Reporting could use more customization options, and some advanced features take time to learn.
What problems is the product solving and how is that benefiting you?
It helps us identify high-intent buyers and prioritize sales outreach more effectively.
What do you like best about the product?
I love the AI Search Visibility reporting. It's given us real, concrete data on how our products get cited by LLM tools, which has been incredibly valuable for improving our AEO strategy and prioritizing where we focus our review efforts. Beyond the platform itself, the partnership has felt genuinely collaborative...their team has been invested in helping us actually reach our customers and gather authentic feedback, not just sell us a subscription.
What do you dislike about the product?
The pricing structure can feel like a barrier to accessing some of the most valuable features. For example, the Solutions Page, which lets multi-product customers leave one review covering everything they use. It's only available on the Enterprise tier and for companies like ours with a broad product suite, that's exactly the feature we need most, but it requires an upgrade to access. It would be great to see more flexibility here, especially for companies actively trying to grow their review presence across multiple products
What problems is the product solving and how is that benefiting you?
It helps us solve two real problems. First, visibility into how AI tools like ChatGPT and Perplexity are citing us as buyers increasingly research software through AI rather than traditional search. The AI Search Visibility reporting gives us concrete data to act on instead of guessing. Second, it's helping us build a more authentic, credible customer voice at scale, through real reviews rather than just marketing claims. The partnership behind it has made it feel less like a subscription and more like a collaborator in reaching our customers and capturing genuine feedback. Together, this has strengthened our position with buyers who are researching us, whether they're a person or an AI model doing the research on their behalf.
What do you like best about the product?
The platform helped colleagues gather information for their companies to support marketing decisions regarding certain products and services. It also utilized AI to process raw data and survey results.
What do you dislike about the product?
The platform had bugs such as blank pages or links that wouldn't load.
What problems is the product solving and how is that benefiting you?
Being able to conduct surveys and offer a prize for the survey.
What do you like best about the product?
Very helpful for specific needs and goals. The tools mentioned above are among the best, offering unique features that can help businesses improve.
What do you dislike about the product?
Only a limited few consider exploring the reviews and features of each tool to find the best fit for their organization.
What problems is the product solving and how is that benefiting you?
Helping businesses track performance is important. In general, robust analytics tools are crucial for this.
What do you like best about the product?
Sponsored listings that help you appear higher in G2 category rankings. Buyer intent data that shows which companies are researching software like yours. Review generation campaigns designed to help you collect more customer reviews. Profile optimization using videos, screenshots, and product information. Advertising on G2 to reach buyers who are actively comparing products. Market intelligence about competitors and broader industry trends.
What do you dislike about the product?
There really isnt an option to learn more about getting more reviews.
What problems is the product solving and how is that benefiting you?
Branding, I feel as if g2 does an amazing job with branding.
What do you like best about the product?
G2 Marketing Solutions is generally a good fit for: B2B SaaS companies Software vendors Businesses with dedicated sales and marketing teams that want to generate qualified leads and leverage customer reviews as social proof.
What do you dislike about the product?
It is some how expensive and Some users feel there are repetitive or potentially biased reviews, so it's wise to read detailed comments rather than relying only on star ratings.
What problems is the product solving and how is that benefiting you?
A good facilites should also be given to small vendors for the better use
What do you like best about the product?
What I like best about G2 Marketing Solutions is how seamlessly it combines real-time buyer intent data with verified customer proof to shorten sales cycles. Being able to see which target accounts are actively researching our category or comparing us against competitors—before they ever fill out a form—gives our sales team a massive head start. When you combine those early intent signals with official G2 Grid® badges, verified reviews, and easy CRM integrations, it gives our marketing instant credibility, boosts campaign conversion rates, and makes outreach feel warm and timely.
What do you dislike about the product?
The biggest drawbacks of G2 Marketing Solutions are its steep pricing, account-only intent data, and administrative friction. The high subscription cost makes ROI difficult for smaller teams, and because buyer intent signals identify researching companies rather than specific individuals, sales teams still depend on third-party enrichment tools to target decision-makers. On top of that, unpredictable review moderation timelines and opaque category ranking algorithms add unnecessary operational hassle.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions solves the problem of untargeted outreach and buyer skepticism by giving us visibility into prospects silently researching our space in the "dark funnel". By combining real-time intent signals with verified customer feedback and G2 badges, it allows our team to identify active buyers early, engage them with credible peer validation, and significantly shorten our overall sales cycles.
What do you like best about the product?
It’s a fun, easy tool for collecting and sharing honest feedback about different tools, which helps us make better decisions when choosing what’s best for our business.
What do you dislike about the product?
There's not much to dislike, if anything I'd like more information on tools given to me more readily.
What problems is the product solving and how is that benefiting you?
I am able to assess tools without having to purchase them and use trusted reviews as a safe place for testing without buying.
What do you like best about the product?
It’s helping us analyze the data more effectively and make informed decisions for our buyers.
What do you dislike about the product?
The system can be slow at times which make it harder for us to make instant decisions.
What problems is the product solving and how is that benefiting you?
It helping us with the data for our B2B client's
What do you like best about the product?
I like the new artificial intelligence features. The support is great, and the UI/UX is very easy to use. Integration is okay.
What do you dislike about the product?
The pricing isn’t particularly low, and the reporting could be improved.
What problems is the product solving and how is that benefiting you?
The NPS is very useful and gives me great insights.
What do you like best about the product?
I like reading about different products available to me on G2. I also like reviewing products. The tool’s AI capabilities are useful and actually save me time.
What do you dislike about the product?
Sometimes I feel like I get a lot of ads or promotions for services that I’ll never use.
What problems is the product solving and how is that benefiting you?
Helping me choose SaaS and other tech solutions for my work. Helping me compare different tools.
What do you like best about the product?
It helps us generate leads and improve our customer conversion rate. It’s also convenient to have all the data in one place.
What do you dislike about the product?
Some parts of the reporting are not customizable. If users were able to customize them based on their requirements, it would lead to better outcomes.
What problems is the product solving and how is that benefiting you?
It summarizes campaign results in one place across different products, which makes it easier to review performance and do better analysis.
What do you like best about the product?
G2 provides the detailed information I need to make informed decisions, which saves me a ton of upfront evaluation time that would otherwise fall on me.
What do you dislike about the product?
Nothing negative is coming to mind. It feels very complete and is exactly what I need to see what’s out there.
What problems is the product solving and how is that benefiting you?
It makes a complex (and constantly evolving) technical solution landscape much easier to understand and digest.
What do you like best about the product?
A large proportion of our users visit G2 as part of their buyer journey. I like that the PPC ads are easy to use and good value for money
What do you dislike about the product?
The B2B cyber categorization needs work.
What problems is the product solving and how is that benefiting you?
Awareness in the buyer journey and third party validation
What do you like best about the product?
The biggest value for me has been the quality of data and insights it surfaces. As someone who relies on analytics and reporting in my day-to-day work, I've found it makes it easier to pull together accurate, timely data rather than piecing it together manually. The reporting layer in particular helps turn raw numbers into insights I can actually act on and share with stakeholders.
What do you dislike about the product?
A few areas could use improvement. The learning curve was a bit steep at first, especially getting familiar with how reports are structured and where certain data lives. I'd also like to see more flexibility in customizing dashboards/reports to match the specific metrics our category (Liquid Paints) cares about, rather than working within more generic templates. Occasionally there's a lag between when data updates and when it reflects in reporting, which can be a minor hurdle when you need real-time numbers for a fast-moving decision.
What problems is the product solving and how is that benefiting you?
Before I started using it, the data relevant to my category was scattered across different sources, and pulling it together into a clear picture for reporting took a lot of time. G2 Marketing Solutions has helped consolidate that information in one place, so I spend less time hunting down numbers across multiple systems and more time actually analyzing what the data is telling me. The biggest benefit is how much faster—and with more confidence—I can put together reports for stakeholders, because I’m working from a single, consistent source instead of having to reconcile conflicting numbers across different tools.
What do you like best about the product?
The reviews themselves are the most valuable part. We use them to see how customers actually talk about the product, catch gaps in our messaging, and surface features people love that we haven't marketed well enough. That feeds directly into our newsletters and other customer content. Being a continuous leader in our category on G2 also gives prospects an independent signal of trust that's hard to replicate with our own marketing.
What do you dislike about the product?
The biggest issue is the weighting algorithm. A meaningful chunk of our review history comes from users who've since left their companies or whose accounts have gone inactive, and those reviews have almost no chance of getting refreshed. Because the algorithm weights recency so heavily, that older history drags down how our current rating reflects the product today, and there's nothing we can do about it since we can't force a former user to log back in and update a review. We miss the old model, where every review counted equally regardless of age. A review is a review. The fact that it's a few years old doesn't make the experience it describes less real or less valid. Weighting it down just because the reviewer isn't active anymore penalizes us for something entirely outside our control, and it doesn't actually reflect whether the product still delivers on what that review described.
What problems is the product solving and how is that benefiting you?
G2 helps us build credibility with prospects through an independent, third-party source rather than relying only on our own claims. Reading through reviews also shows us how customers actually describe the product in their own words, which surfaces messaging gaps and features people value that we haven't promoted well. That directly shapes what we write in customer newsletters and other marketing content.
What do you like best about the product?
What I like most about G2 is how comprehensive the dashboard is. It offers plenty of options and gives you everything you need to manage your presence effectively in one place. The representative assigned to us has also been very active and supportive. They regularly share helpful suggestions and bring good ideas to the table. Overall, the page is well designed and easy to manage. G2 also attracts a lot of traffic, which helps bring more visibility and attention to our platform.
What do you dislike about the product?
There isn’t much I dislike about G2 Marketing Solutions, as I’m satisfied with most of its features and overall experience. The only drawback is that the pricing feels a little steep.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps us manage our presence, reviews, and visibility in one place. It also gives us access to a large audience of potential buyers who are actively researching software. This has helped bring more attention to our platform, improve our credibility, and make it easier for interested customers to discover and evaluate us. The support and suggestions from our G2 representative have also helped us make better use of the platform.
What do you like best about the product?
The platform makes it easy to track buyer intent and see which companies are actively researching solutions like ours, which helps our sales team prioritize outreach. The review management tools are also strong — collecting and showcasing customer reviews has genuinely improved our credibility with prospects. Integration with our CRM was straightforward, and the reporting dashboards give a clear picture of how our G2 presence is influencing pipeline. Customer support has also been responsive whenever we've had setup or troubleshooting questions.
What do you dislike about the product?
The learning curve can be steep for new team members, especially around the more advanced intent-data filters and campaign targeting options. Pricing feels a bit high compared to some competitors, particularly for smaller marketing teams. Some of the reporting exports are limited in customization, so we sometimes have to pull data out manually to build the specific views our leadership wants. Occasional lag when loading larger dashboards has also been a minor annoyance.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions is helping us solve the challenge of standing out in a crowded market where buyers do most of their research before ever talking to sales. By surfacing intent data, we can identify which accounts are actively evaluating solutions like ours and reach out at the right moment instead of relying on cold outreach. It's also solving our credibility problem — having verified customer reviews front and center gives prospects third-party validation that our own marketing materials can't provide. On top of that, it's helped align our marketing and sales teams around a shared view of buyer intent, so handoffs are smoother and less time is wasted on unqualified leads. The overall benefit has been a shorter sales cycle and better quality conversations with prospects who are already further along in their decision-making process.
What do you like best about the product?
Every feature is well thought out and built to optimize value out of G2. I am really liking the new features.
What do you dislike about the product?
You should offer API integration of CRM, beyond Salesforce and HubSpot, not CSV upload. This will help with better ROI tracking.
What problems is the product solving and how is that benefiting you?
It is helping with AI Citations and category optimization.
What do you like best about the product?
I appreciate that one product offers many solutions, making it highly scalable and robust for different needs.
What do you dislike about the product?
I struggle to easily find documentation or training materials for new product offerings and features, so adoption becomes tough.
What problems is the product solving and how is that benefiting you?
Marketing content, credibility and performance reports, competitor research and analysis, buyer intent, review generation.
What do you like best about the product?
I like the fact that its criteria are very solid in order to accept reviews. Their process of accepting reviews is very organic and humanized. They don't let anyone with a simple account be approved. They check people's LinkedIn accounts and demand a screenshot using the software/product. That way, its credibility rises a lot in my opinion!
What do you dislike about the product?
Nothing negative to consider till this moment.
What problems is the product solving and how is that benefiting you?
In this AI era, to have a solid place where people can check organically if the software/product they want to buy is trustworthy is very important. I believe that G2 does that very well.
What do you like best about the product?
The UI is super easy to navigate and the the built-in promotional features are great. It makes it easy to find and execute with very little effort. G2 handles it all.
What do you dislike about the product?
There really isn't anything to dislike - it's doing what it's designed to do!
What problems is the product solving and how is that benefiting you?
We've just started using G2 and are hoping to increase brand awareness, drive UGC via client advocacy, and improve our LLM search.
What do you like best about the product?
I like increasing search visibility for the product. It's relatively easy to use and it has content syndication capablities. It has some very good features like the capability to easily share the reviews and tailor your pages based on your target persona.
What do you dislike about the product?
Some of the campaigns setups are clunky. Also, the data between reviews don't always tally - though this might be because it simply takes time for the data pass through the process...
What problems is the product solving and how is that benefiting you?
Increasing visibility in search and awareness, providing easy to use user reviews without the need to supervise/go through the approval process.
What do you like best about the product?
The reviews are trustworthy especially when buying various solutions online it helps in identifying the best solutions which helps in reducing the time.
What do you dislike about the product?
There is not much to dislike about G2 Marketing Solutions, but one area for improvement would be always send the promotions to sellers for best applications which ensure visibility to users about latest updates in the software.
What problems is the product solving and how is that benefiting you?
It makes it easier for potential customers to find best product after reviewing the genuine reviews, so it makes the decision better for buying the product easily.