Customer love for G2

What do you like best about the product?

G2 is one of the most trusted reviews site like trust pilot. It has most trusted reviewer across the globe and g2 have a good domain ranking so company get branding easily.

What do you dislike about the product?

G2 sometimes has problems when setting up the initial business details, and it often requires more information than expected.

What problems is the product solving and how is that benefiting you?

I have opened my official account as a freelancer and it's showing at the top of the serp

What do you like best about the product?

G2 is one of the largest B2B software review and buyer intent platforms. Companies use it not only to collect customer reviews but also as a marketing and sales tool to generate leads and build credibility.

What do you dislike about the product?

Many users believe companies that pay for G2 get more visibility, analytics, and marketing features. While G2 states that review ratings themselves aren't influenced by payment, paying customers generally have access to more promotional tools and buyer intent data.

What problems is the product solving and how is that benefiting you?

Our biggest challenge is increasing awareness of the meshIQ platform. Many potential customers aren't familiar with us, so we're looking for ways to build credibility through authentic customer reviews and make it easier for buyers to discover us when researching IBM MQ and middleware monitoring solutions. We're also interested in understanding which companies are actively evaluating solutions like ours so our sales team can engage them at the right time.

What do you like best about the product?

Really user-friendly and easy to navigate.

What do you dislike about the product?

Could use more detailed user guides to. use.

What problems is the product solving and how is that benefiting you?

It's helping us generate more consistent, quality leads, which has made our sales pipeline more predictable and given the team more to work with month over month.

What do you like best about the product?

We use G2 Marketing Solutions primarily to manage our G2 presence and customer reviews, so we're only using a portion of what the platform offers. Even so, it's been a valuable tool for our team. The interface is intuitive, making it easy to update our profile, track our category rankings, and see how we compare to competitors. I also like the built-in tools for generating more reviews, including the in-app review widget and email campaigns, as well as the marketing assets we can use to promote customer feedback. The support has also been excellent. Our relationship manager, Carson Weber, is proactive about sharing new features, recommending ways to strengthen our profile, and helping us get more value from the platform.

What do you dislike about the product?

One area that could be improved is the transparency around category rankings. While G2 provides helpful metrics and guidance, it can still be difficult to understand what will have the biggest impact on improving your position beyond generating more reviews. The ranking methodology is understandably complex, but more actionable recommendations or clearer explanations of the factors influencing rankings would make it easier to prioritize efforts and measure progress.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us showcase our products where we know software buyers are already doing their research. We know many prospects will look beyond our website when evaluating product management software, so it's important that our G2 profile accurately reflects our products and customer feedback. It also gives us another way to understand customer sentiment through reviews and identify themes in what customers value most. More recently, G2 has become even more important as AI tools and LLMs incorporate G2 content into software recommendations, making it a valuable channel for increasing visibility during the buying process.

What do you like best about the product?

G2 is great for awareness campaigns and generating customer reviews.

What do you dislike about the product?

The campaign manager platform is a bit confusing and hard to use. I don't love the breakdown between the G2 advertising and paid segments.

What problems is the product solving and how is that benefiting you?

Awareness campaigns and customer testimonials.

What do you like best about the product?

Choosing the market leader by their products

What do you dislike about the product?

Not much options on all products, collecting the screenshot might be a issue

What problems is the product solving and how is that benefiting you?

Helping me to find the right vendor by their rankings and feedbacks

What do you like best about the product?

It’s great for helping me market to my customers.

What do you dislike about the product?

The tools can be difficult to use sometimes

What problems is the product solving and how is that benefiting you?

To get materials in front of my customers

What do you like best about the product?

What I like is that I work with a wide range of clients; there's always something new to learn. I also like that the company focuses on helping businesses grow while encouraging teamwork and continuous learning. It seems like a place where I can develop my skills and make a real contribution.

What do you dislike about the product?

The company has a good reputation. Like any fast-paced workplace, I expect there will be challenges, but I see those as opportunities to learn and improve.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps businesses improve their online presence and reach more customers through digital marketing. I like that because it gives me the opportunity to work on meaningful projects, learn new skills, and see how good marketing can make a real difference for clients.

What do you like best about the product?

G2 Marketing solutions helped us reach the right audience with reliable insghts such as it makes it easier to connect with potential customer

What do you dislike about the product?

The pricing model is too much high for smaller business. but the overall value is good.

What problems is the product solving and how is that benefiting you?

it helps us generate the qualified leads and understand buyer intent, making our marketing campaign more targeted and effetive.

What do you like best about the product?

It’s good for marketing and provides great insights.

What do you dislike about the product?

Proper integration of the UI/UX is needed, along with improved performance. I’d also like clearer pricing and a better ROI, and an overall improvement in how AI is used.

What problems is the product solving and how is that benefiting you?

Their integration and support for many software testing tools helped me review new products more easily.

What do you like best about the product?

Very good to submit reviews and amazing to get incentive for it

What do you dislike about the product?

sometimes the incentive could be higher, and could be in GBP instead

What problems is the product solving and how is that benefiting you?

Helping decide to use tools, and also give my opinions on ones I've used already

What do you like best about the product?

I like that it allows reviewers to share honest feedback about the pros and cons of the systems we use. I always feel comfortable giving my real opinion here on G2 Marketing Solutions.

What do you dislike about the product?

I do not have any concerns or anything to list as a dislike.

What problems is the product solving and how is that benefiting you?

It’s really helpful to hear concerns and feedback from other software users, because it shows how the product works in real-world use rather than relying on sales pitches.

What do you like best about the product?

I like how the AI LLMs leverage G2 reviews to have our brand show up for AI search results. G2 is also very effective at reporting the visibility that we get from this and presenting that to our broader team. The pricing and ROI for their ads on comparison pages and category pages is also great.

What do you dislike about the product?

Sometimes the pricing model for their core review offerings can be confusing. But it has gotten better over time.

What problems is the product solving and how is that benefiting you?

It's helping out how our brand gets more visibility within AI search results. And it's also giving us brand visibility to new markets (products and geo) that we are expanding to.

What do you like best about the product?

It helps marketing and sales teams identify high-intent prospects, build trust through authentic customer feedback, and create more effective campaigns. The dashboards are intuitive, the reporting is actionable, and the integrations make it easy to incorporate

What do you dislike about the product?

pricing, which may be high for smaller businesses. Some advanced features also have a learning curve, and it can take time to fully understand and utilize the buyer intent data and reporting capabilities.

What problems is the product solving and how is that benefiting you?

It provides valuable buyer intent data and competitive insights, allowing us to target the right audience more effectively and optimize our marketing campaigns.

What do you like best about the product?

G2 makes collecting reviews quite easy. The incentivized campaigns are simple to set up and run, and the incentives really help motivate people to leave good feedback. The AI-assisted review tool has even streamlined the process further. It turns customer call recordings into draft reviews, which saves our team a lot of time and makes things smoother for the customer too. The support from the team has been good as well. They've helped us with new features, setup questions, and even brainstormed ideas with us, like using QR codes at events to collect reviews. G2 gives us enough flexibility to try different approaches and see what actually works.

What do you dislike about the product?

The approval process for AI-assisted reviews can be slow on the customer's end. Sometimes reviews just don't get finished because of this. Also, in-app reviews are often anonymous unless the user has a G2 account. That makes it hard to follow up with them or use their feedback for marketing later on.

What problems is the product solving and how is that benefiting you?

G2 helps us collect real customer reviews without a lot of manual effort. That builds our credibility and online presence. The tools save us time, help us spot areas to improve, and strengthen our customer relationships. Reviews and badges also give us social proof, which helps us stand out and win new business.

What do you like best about the product?

What I like most about G2 Marketing Solutions is its extensive collection of authentic user reviews along with detailed product comparisons. The platform makes it straightforward to evaluate software using real customer experiences, feature ratings, pricing information, and feedback on implementation.

What do you dislike about the product?

One area that could be improved is the consistency of review depth across products. While many listings include detailed, valuable feedback, some niche or newer solutions have fewer thorough reviews, which can make side-by-side comparisons a bit more challenging.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions simplifies the software evaluation process by bringing verified customer reviews, product comparisons, and market insights together in one place. With everything centralized, it’s easier to narrow down the right tools based on real user experiences, spend less time on research, and make more informed purchasing decisions.

What do you like best about the product?

Understand the pros and cons of the new software features, and how to make the best use of them.

What do you dislike about the product?

None... you guys help us improve productivity by giving the right suggestions.

What problems is the product solving and how is that benefiting you?

I use ServiceNow as a ticketing tool to handle customer problems and questions.

What do you like best about the product?

One of the best things about G2 is how it helps us effectively utilize our customer insights through features like buyer intent data. The integration with Hubspot has been super smooth, allowing us to set up workflows to funnel information directly into our CRM, which has made managing leads and campaigns much more efficient. For example, we’ve set up filters to segment and prioritize companies based on their activity on G2, which our sales and marketing teams find really helpful. Their integration options, like Slack and LinkedIn matched audiences, have also been valuable for team communication and targeted outreach. The customer support has been another highlight—they're always accessible, whether it's assistance with setting up Google Analytics or understanding signal updates. They also share detailed documentation and are quick to provide clarity about any new tools or updates. Their transparency and hands-on approach make it easier to implement changes and guide our strategy, especially as G2 remains a critical source for insights and engagement strategies for us.

What do you dislike about the product?

ne challenge with G2 is the heavy reliance on reviews for improving your position on the grid. While reviews are critical, it can be tough to compete in some categories without a significant boost, especially when trying to move into the leadership quadrant. This means considerable effort is required to constantly encourage customers to leave reviews. Additionally, while the tools like comparison reports and regional grid insights are great, they come at an additional cost, which makes it harder to explore them without fully committing. A trial option for such features would be helpful to evaluate their ROI before purchase.

What problems is the product solving and how is that benefiting you?

G2 helps us identify and engage high-intent prospects through its buyer intent data, making it easier to prioritize leads and run targeted campaigns. The integration with Hubspot streamlines lead management and ensures our sales and marketing teams have actionable insights. Additionally, G2’s analytics provide a clear view of market trends and competitor positioning, allowing us to refine our strategy. Overall, it’s been invaluable in improving lead quality and expanding our presence in key markets like the US and UK.

What do you like best about the product?

What I like best about G2 Marketing Solutions is how it brings everything together in one place instead of me having to jump between different tools to manage our campaigns and track performance. The dashboard is pretty easy to navigate, so I don't waste time figuring out where things are, and setting up campaigns doesn't feel like a chore. It connects well with the other tools we already use, like our CRM and a couple of analytics platforms, so data flows in without me having to manually export and import spreadsheets all the time. That alone has saved a good chunk of back and forth for our team. Performance wise, it's been reliable. Reports load fast even when I'm pulling data across a longer time period, and I haven't run into any major bugs or downtime that slowed us down. On pricing, it feels reasonable for what we're getting, especially compared to piecing together multiple separate tools to do the same job. It's helped us get more visibility into how our G2 presence is actually converting, which has made it easier to justify the spend to leadership. Support has been solid too. When I've had questions, I got responses fairly quickly instead of waiting days, and onboarding didn't take long since the team walked us through the setup instead of just handing us a manual and leaving us to figure it out. The AI features are a nice touch as well. It gives suggestions on where to focus our budget or which listings need attention, which saves me from digging through numbers manually every week to spot what needs fixing.

What do you dislike about the product?

Honestly, there isn't a lot that bothers me, but if I had to point something out, I'd say the reporting section can feel a bit overwhelming at first. There are a lot of metrics and filters available, and it took me some time to figure out which ones actually mattered for what I was trying to track, so a simpler starting view or some guided templates would help. I've also noticed that some of the more advanced features aren't super intuitive right away, so I had to poke around or look things up instead of just figuring it out on the fly. It's not a dealbreaker, just something that could be a bit smoother for someone jumping in for the first time. Other than that, I don't have any major complaints, it does what I need it to do without giving me headaches.

What problems is the product solving and how is that benefiting you?

Before G2 Marketing Solutions, our biggest challenge was actually understanding how our G2 profile was performing and turning that into something we could act on. We could see reviews coming in, but we didn't have a clear way to track how they were influencing traffic, leads, or conversions, so it felt like we were flying a bit blind on that front. It's helped by giving us a clearer picture of how our listing is performing and where potential buyers are dropping off or engaging. That's made it a lot easier to prioritize what to fix instead of guessing. It's also cut down on the manual work of pulling data from different places, since a lot of what we need is right there in one dashboard. The overall benefit for us has been saving time and being able to make faster, more informed decisions about where to focus our marketing efforts, instead of spending hours piecing together reports from separate tools.

What do you like best about the product?

Comprehensive reporting with analytics and dashboards describing ROI, also feedback is genuine to work on. Positive reviews and badges help in boosting the performance. The user interface is also easy to interpret along with customer support on screen that helps even freshers. There is an integration with AI showing suggestions to improve performance.

What do you dislike about the product?

Sometimes ROI is expensive if customer acquisition is competitive. Campaign results take time to materialize. Continous content creation and optimization is required.

What problems is the product solving and how is that benefiting you?

Its helping in analysis with reports which makes it easier to make performance better. Integrates with many marketing platforms together. Make it easy to collect reviews and helps the business.

What do you like best about the product?

The most valuable aspect of G2 Marketing Solutions is its ability to bridge the gap between customer advocacy and marketing. It allows businesses to highlight verified user experiences, which carries far more weight than traditional promotional content. The platform is intuitive, data-driven, and provides practical ways to leverage customer sentiment for meaningful engagement and growth.

What do you dislike about the product?

One minor challenge is that new users may need a little time to explore all available features and understand how to make the most of the platform. A more guided onboarding experience could help users realize value even faster. Other than that, my experience has been largely positive.

What problems is the product solving and how is that benefiting you?

One of the key problems G2 Marketing Solutions addresses is the difficulty of turning customer satisfaction into measurable marketing value. By leveraging verified customer feedback and market insights, the platform helps amplify customer advocacy and increase brand trust. As a result, it becomes easier to engage prospects, support decision-making, and create a stronger connection between marketing efforts and business outcomes

What do you like best about the product?

I think the data you receive is good and clean, and it lets you see people's honest opinions about their experiences. Overall, I think you're getting good feedback on solutions.

What do you dislike about the product?

I think one of the downside is the user interface, and it may just be my system and internet speed but sometimes it is a little slow for me, but again it might be a performance issue on my part.

What problems is the product solving and how is that benefiting you?

It gives me a clearer idea of the other solutions available, which ones people like to use and enjoy, and how products integrate with one another. When I already have a product, it shows the integrations that are available with other products, helping me understand compatibility and choose complementary tools before I buy or adopt them.

What do you like best about the product?

G2 helps me compare different software options and choose the best one. The reviews are genuine as it comes from the real users

What do you dislike about the product?

Nothing so far. As before, I’d like to see more rewards offered to reviewers.

What problems is the product solving and how is that benefiting you?

I come from a tech background, and I use multiple software tools. I also recommend different software at an organizational level, and sometimes I’m the decision-maker when choosing between software options for my organization or team. G2 helps me find the best software by comparing options across different data points.

What do you like best about the product?

What I like best about G2 Marketing Solutions is its ability to help businesses build credibility through authentic customer reviews and reach high-intent buyers who are actively researching software solutions. The platform also provides useful buyer-intent data, competitive insights, and campaign tools that support more targeted and effective marketing decisions.

What do you dislike about the product?

What I dislike about G2 Marketing Solutions is that it can be expensive, especially for smaller companies, and the value may depend heavily on how actively the team uses buyer-intent data and campaign features. Some leads may also require further qualification, while reporting and attribution can take time to understand and integrate with existing marketing systems.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us reach buyers who are actively researching software, understand their intent, and improve brand credibility through verified customer reviews. This benefits us by generating more qualified leads, strengthening our market presence, supporting competitive analysis, and helping the sales and marketing teams focus on prospects with a higher likelihood of conversion.

What do you like best about the product?

It is helpful while considering which is the best software to implement to your business

What do you dislike about the product?

There is nothing I really dislinke, it’s pretty user friendly

What problems is the product solving and how is that benefiting you?

I had problems with the software I previously used and G2 helped me review the best option for me