Customer love for G2

What do you like best about the product?

It is good because of its focus on innovation client success and technology driven solutions. I enjoy working in environments where I can contribute my cybersecurity skills while continuously learning and growing with the organization.

What do you dislike about the product?

I don't have any specific dislikes about G2 Marketing Solutions at this stage. I'm still learning about the company, and from what I've seen so far.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps businesses improve their digital presence, generate leads, and grow through data driven marketing strategies. This benefits me by giving me the opportunity to work in a technology focused environment, contribute my skills, and learn from real-world business challenges while growing my career.

What do you like best about the product?

What I like best about G2 Marketing Solutions is the combination of reliable buyer insights, intent data, and strong brand visibility. It helps us understand what potential customers are researching, identify high-interest accounts, and create more targeted marketing campaigns. The platform is easy to navigate, and the reports provide useful information without making the process unnecessarily complicated. It has also helped us strengthen credibility by showcasing authentic customer reviews during the buyer journey.

What do you dislike about the product?

One area that could be improved is the pricing, which may be challenging for smaller organizations with limited marketing budgets. Some advanced features have a learning curve, and it can take time for new users to fully understand and utilize all available capabilities. In addition, certain reports and dashboards could offer more customization options to better match specific business needs. While the platform provides valuable insights, data refresh timing and integration flexibility could be enhanced to support faster decision-making and workflow efficiency.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps solve the problem of identifying high-intent buyers and building trust during the decision-making process. It gives us better visibility into which companies are researching our category, so our marketing and sales teams can prioritize the right accounts. The review content also helps improve credibility, support lead generation, and make campaigns more targeted. Overall, it saves time, improves account prioritization, and helps us make marketing decisions with more confidence.

What do you like best about the product?

I love seeing real reviews from users have not just used the products but also rolled out the product and were involved in the purchasing decisions.

What do you dislike about the product?

Sometime tjust sheer amount of products can be overwhelming.

What problems is the product solving and how is that benefiting you?

Just the ability to be able to look up ample number of businesses tools.

What do you like best about the product?

The ROI has been clear and easy to justify. Our CSM is genuinely helpful and doesn't just disappear after onboarding. The platform itself is straightforward to use — no unnecessary complexity. Overall it's been a solid investment.

What do you dislike about the product?

Nothing that i can think of at this point.

What problems is the product solving and how is that benefiting you?

We needed a way to reach buyers who were already actively looking — not just broad awareness. G2 helped us show up at the right moment in the buying journey. The review generation tools also made it easier to build credibility with social proof that actually moves the needle. Over time, our profile became a trust signal we could point prospects to, which has shortened some conversations considerably.

What do you like best about the product?

It has social media integration, email marketing for optimising marketing efforts

What do you dislike about the product?

Few challenges for review inconsistency and bit expensive

What problems is the product solving and how is that benefiting you?

It helps in email marketing campaigns

What do you like best about the product?

Data-driven marketing combined with creative strategy

What do you dislike about the product?

Its cost. If you are a smaller startup with a tight budget, the steep pricing and hard-to-track ROI can make it a frustrating investmen

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions essentially shifts a B2B company from reactive selling (waiting for someone to fill out a contact form) to proactive selling (intercepting a warm account while they are actively researching a solution)

What do you like best about the product?

The UI is intuitive and I was able to find the explanations I needed to navigate the dashboards. The insights from user reviews can be analyzed to spot trends, and I like that there are live notifications whenever a new review comes in. The badge system is also useful, since it helps us see what stands out for our reviewers from quarter to quarter.

What do you dislike about the product?

Nothing really stands out. I’ve been using G2 for about a year, with support from the G2 team.

What problems is the product solving and how is that benefiting you?

It offers our users another channel to share their perspective.

What do you like best about the product?

G2 provides genuine reviews. Whenever we plan to buy new software/platform we looks its review on G2 and Capterra.

What do you dislike about the product?

Nothing as for now that I dislike about G2.

What problems is the product solving and how is that benefiting you?

We rely on G2 reviews whenever we plan to buy new software/platform and in 90% cases we land-up with a good platform/software. Earlier finding a good software/platform was a key challenge for our company.

What do you like best about the product?

G2 is widely recognized in B2B software reviews, which helps companies build trust with buyers.

What do you dislike about the product?

expensive for startups or smaller businesses, especially paid plans.

What problems is the product solving and how is that benefiting you?

Pricing should be revised and all the vendors must receive equality of responses

What do you like best about the product?

I searched Out many Websites for Software Research but Found G2 as the best One. Our Company required List of Top RevOps Softwares so I just surfed g2 Website and got Genuine and Authentic Reviews which helped me a Lot to Submit the List on time. Its Best Feature is that You can Yourself Add Reviews for Products you want. Also G2's UI has Sofware Categorized in an Effective way so I just have to select the cateagory and read the Detailed and Balanced Review. Also G2 Provides us Various deals that are Going On under a Specific section of "Deals" which gives us discount on A Lot of Softwares.

What do you dislike about the product?

G2 About Software has No Problems but According to me G2's Review Moderation Process is Very Strict due to which some Users Can't Contribute Much to G2.com much smoothly and easily.

What problems is the product solving and how is that benefiting you?

G2 solves the Problem of Taking Risk for Free. Whenever We think to purchase any software, I turn to G2 and Analyze the reviews of that software which give me the idea about whether to buy it or not which helps in Preventing Loss on buying Useless products That Are not much effective. Also G2 Support works 24x7 to solve Our Query At the Latest. G2 is best as Anyone can Setup Their Company Products at G2 for free of cost and Get Reviews through Campaigns.

What do you like best about the product?

Easy reporting navigation within the portal

What do you dislike about the product?

Hard to tell where we're doing well at vs where we are needing extra support.

What problems is the product solving and how is that benefiting you?

Review sourcing, brand amplification and award opportunities.

What do you like best about the product?

What I like best about G2 Marketing Solutions is how effectively it helps customer-facing teams gain visibility into buyer intent and engagement behavior. As a Customer Success Manager, having access to intent-driven insights allows us to better understand customer interests, industry trends, and potential opportunities for engagement. The platform makes it easier to collaborate with sales and marketing teams by aligning around accounts that are actively researching relevant solutions. This improves the overall customer engagement strategy and helps teams focus their efforts on high-value opportunities. I also appreciate the user-friendly interface and reporting capabilities, which make it simple to track engagement trends and derive actionable insights. The data provided by G2 Marketing Solutions supports more personalized communication, improves outreach efficiency, and contributes to better decision-making across teams. Overall, it is a valuable platform for enhancing account targeting, customer understanding, and cross-functional collaboration.

What do you dislike about the product?

One aspect that could be improved in G2 Marketing Solutions is the flexibility of reporting and advanced filtering options. While the platform provides valuable intent data and insights, there are situations where more granular customization in reports would help teams analyze specific audience segments more efficiently. From a Customer Success perspective, it can also take some time for new users to fully understand and utilize all the available features and intent signals effectively. Additionally, integrating the insights seamlessly into existing workflows may require initial setup and alignment across teams. However, despite these minor challenges, the platform delivers strong overall value in helping teams identify high-intent accounts, improve targeting, and support data-driven engagement strategies.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps solve the challenge of identifying and engaging the right prospects by providing actionable buyer intent data and market insights. It enables sales, marketing, and customer-facing teams to better understand which accounts are actively researching relevant solutions, allowing teams to prioritize outreach efforts more effectively. From a Customer Success perspective, this helps improve collaboration across teams and supports more personalized customer engagement strategies. The platform also helps in understanding market trends, customer interests, and competitive positioning, which contributes to better decision-making and more targeted communication. Overall, G2 Marketing Solutions benefits our workflow by improving lead prioritization, increasing outreach efficiency, and enabling more data-driven engagement with both prospects and customers.

What do you like best about the product?

Reviews on little or lesser known software.

What do you dislike about the product?

There are software reviews I would like to see, but not available.

What problems is the product solving and how is that benefiting you?

Getting the best software for my business and my clients' business

What do you like best about the product?

most of the feedback are available in such manner which helps you to make right decision for B2B solution. Vast variety of techstack reviews are available. very strong platform to make you brand visible

What do you dislike about the product?

can feel cluttered, especially with ads, sponsored placements, and many similar software listings.

What problems is the product solving and how is that benefiting you?

Provides peer reviews, ratings, and customer validation Builds social proof through verified customer feedback Helps prospects make decisions based on real user experiences

What do you like best about the product?

I like that G2.com provides good exposure for our company and solution. It allows potential prospects to see how current users are using the system and how they like it, which ultimately helps us drive more business. Setting up G2.com was very easy because we had a representative who helped us get set up. I also like that G2 continues to add new features and benefits on the administrative side, which allows us to get even more value out of using G2.

What do you dislike about the product?

There is nothing I can think of that I dislike.

What problems is the product solving and how is that benefiting you?

G2 is helping us increase our visibility and stay front and center in our industry. When staffing companies are searching for software, they are able to find us. It also helps prospective customers see what customers are saying and how our solution is benefiting them. It gives us instant credibility, seeing what customers say about the solution.

What do you like best about the product?

What I like best is how G2 helps us capture and showcase authentic customer voice. The platform makes it easy to run review campaigns that build credible social proof. Being able to use the 'G2 Grid' reports and licensed badges in our marketing collateral has given our brand a massive boost in trust during the mid-to-late stages of our sales funnel. It’s a powerful validation tool that prospects actually respect.

What do you dislike about the product?

The pricing for the premium tiers can be a significant investment for smaller marketing budgets, but the high quality of the intent data and the conversion rate of the leads often justify the cost. I would love to see more flexible level packages for startups

What problems is the product solving and how is that benefiting you?

G2 helps us leverage verified customer reviews and 'Grid Report' badges. This has resulted in a much more credible brand presence.

What do you like best about the product?

It helps services seekers to find solutions for their needs and resolve their business problems

What do you dislike about the product?

Nothing all os well and organized and provides business solutions

What problems is the product solving and how is that benefiting you?

It helps businesses to provide us with all suitable solutions to choose from it in the best way

What do you like best about the product?

I like the transparency of this platform. Anybody can come here and write a review. Since the reviews are real and written by real people, if someone wants to use an application, they can come to the G2 platform, read reviews for that specific application, and then decide whether to buy it or use it.

What do you dislike about the product?

Honestly there is nothing which I dislike but sometimes my reviews are not passed so I feel disappointed, but apart from this every thing is perfect.But i know that this type of checking is required for a review platform.

What problems is the product solving and how is that benefiting you?

G2 works to provide honest, real feedback on applications, whether they’re related to software development, HR management, or anything else. They list many different types of applications, collect feedback from real users, and display it on their portal. With the help of these reviews, anyone who is considering an application can come here, read what others have shared, and decide whether the product seems like a good fit before buying or using it.

What do you like best about the product?

i really like how G2 Marketing solutions givens me a clear comparison of tools , it's help me pick the best software quickly

What do you dislike about the product?

sometimes the reviews feels a bit repetitive and it's hard to tell which ones are truly the right one. also filtering could be better.

What problems is the product solving and how is that benefiting you?

G2 helped us cut down the time we spend researching new tools. before we'd be guessing what to try, but now we get clear feedback and choose the right platform faster. it's saved us time and helped us make smarter decisions on software investments

What do you like best about the product?

What I appreciate most about G2 Marketing Solutions is the depth and quality of the data they provide — it gives us real, actionable insights that inform our strategy. The paid campaigns option is a great way to amplify visibility, and the integrations with LinkedIn and Salesforce make it easy to plug G2 seamlessly into our existing workflows. But honestly, what stands out the most is the support from their Account Executives. They're proactive, knowledgeable, and genuinely invested in helping us get the most out of the platform. It makes a big difference to have an AE who feels like a true partner rather than just a point of contact.

What do you dislike about the product?

There's nothing major to complain about. Occasionally we encounter minor bugs, but they're rare and the support team resolves them quickly. The one area I'd love to see improved is the vendor account menu — the navigation can feel a bit cluttered at times, and a cleaner, more intuitive layout would make the day-to-day experience even smoother.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us tackle a few key challenges: streamlining review sourcing, making sense of our performance through analytics, and ensuring we have strong visibility on the G2 platform. The review sourcing tools make it much easier to consistently gather authentic customer feedback, while the analytics give us a clear picture of how we're performing and where we can improve. Being visible on G2 is increasingly important in the buying process, and the platform gives us the tools to maintain and grow that presence effectively.

What do you like best about the product?

G2 is an excellent platform to access thousands of product ratings and reviews that will help you make a purchase. I have personally referred to G2 ratings and reviews before purchasing tens of products and software, and every time, it has proved its worth

What do you dislike about the product?

Sometimes the submitted reviews take several days or even weeks before they are approved for publishing. Also, the user interface is dull and can be made somewhat vibrant.

What problems is the product solving and how is that benefiting you?

G2 has always helped me with the latest reviews, ratings, and critical feedback from several users and developers worldwide. This has enabled me to choose the correct product for our requirements.

What do you like best about the product?

What stands out most is the quality of intent behind the traffic. People visiting G2 are not casually browsing, they are actively comparing solutions and looking to make a decision. That changes the entire dynamic because you are not just generating awareness, you are capturing demand that already exists. The platform also does a strong job of turning customer feedback into something tangible, whether that is through review visibility, category rankings, or comparison pages that position your product in context.

What do you dislike about the product?

The biggest drawback is the variability in review quality. Because incentives are commonly used to generate reviews, some of the content can feel less authentic than you would hope, which slightly undermines trust. There is also a lack of transparency at times in how reviews are moderated or approved, which can make the process feel inconsistent.

What problems is the product solving and how is that benefiting you?

G2 helps solve the problem of trust and visibility in a crowded B2B market. Instead of relying solely on branded messaging, it gives potential buyers access to real user experiences, which makes it easier for them to evaluate options and move forward with confidence. For a business, that translates into higher quality leads and shorter sales cycles because prospects are already educated before they ever speak to sales.