What do you like best about the product?
I think it's amazing to be valued for your time by writing reviews for companies.
What do you dislike about the product?
Sometimes you get an email to be rewarded and then in the end not get the reward.
What problems is the product solving and how is that benefiting you?
To be valued for my time in putting time and effort in writing reviews.
What do you like best about the product?
What I like best about G2 Marketing Solutions is its ability to leverage real user reviews and intent data to identify high-quality prospects. It makes targeting more precise and helps prioritize accounts that are actually in-market.
What do you dislike about the product?
More flexibility in filtering and segmentation would make it easier to refine targeting.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps solve the challenge of identifying and prioritizing high-intent prospects. Instead of relying on broad targeting, it enables us to focus on accounts actively researching relevant solutions. This improves lead quality, increases conversion rates, and makes our outreach more efficient.
What do you like best about the product?
It's simple, easy, and still manages to top performer in its field despite all the changes like AI and everything. On top of that, I know I'll get the best support when needed!
What do you dislike about the product?
Not having manual management capability on basic stuff about my reviews, for example, sending coupon codes, etc.
What problems is the product solving and how is that benefiting you?
It allows us to transparently show how people engaged with SOCRadar to people who are in need or curious to engage with us. I think this gives us an amazing opportunity to create awareness
G2 has strengthened our presence in LLM-driven discovery experiences through authentic customer reviews, engaged buyer activity, and continuously refreshed product sentiment data. As AI increasingly influences how software is researched and evaluated, this has improved our visibility and contributed to more informed buyer engagement and downstream pipeline impact.
What do you like best about the product?
I like the fact that there is a single place I can go to get info on software solutions
What do you dislike about the product?
Sometimes it can be difficult to create exactly what I want...
What problems is the product solving and how is that benefiting you?
I am using this for a wide range of different marketing solutions
What do you like best about the product?
I like how it provides visibility to a prospective customer on what other customers are talking about your own product. From a user standpoint, the dashboard feature provides insights into new reviews, competitive analysis and marketing content. Lastly, I appreciate the support that the G2 team provides.
What do you dislike about the product?
The weighting of market presence in G2’s rankings can sometimes disadvantage smaller or growing companies. Even with strong satisfaction scores, they may rank lower compared to larger vendors with broader reach. Introducing a way to better spotlight high-performing smaller teams would make the platform more balanced and help buyers discover high-quality but less visible solutions.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps us systematically build credible social proof by driving customer reviews, which increases visibility into how real users perceive our product. This not only strengthens our brand trust but also influences buyer decisions. Additionally, features like profile analytics and buyer intent signals give us visibility into in-market prospects, helping our marketing and sales teams prioritize outreach and engage with higher-intent accounts more effectively.
What do you like best about the product?
The user-friendly UI, the support, and the integrations
What do you dislike about the product?
So far, it's good, we are happy with the product
What problems is the product solving and how is that benefiting you?
It helps us with the market presence, the visibility, and the Indent signals
What do you like best about the product?
I've been using G2 Marketing Solutions for couple of months but the leads actually make sense for our business. They're not just random contacts; they feel targeted and relevant.
What do you dislike about the product?
Nothing that's been a dealbreaker honestly. If I had to nitpick, maybe the dashboard takes a little getting used to at first. It's not immediately obvious where everything lives. But it's a minor thing and you figure it out pretty quickly.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions has helped us get in front of an audience that actually matches what we're going after.
What do you like best about the product?
The best thing about G2 Marketing Solutions is the supportive team culture. Everyone is open, collaborative, and focused on doing great work, which makes projects both rewarding and enjoyable.
What do you dislike about the product?
At times, the pace and changing priorities can be a bit challenging, but this mostly comes with working in a dynamic and growing environment. But this is acceptable.
What problems is the product solving and how is that benefiting you?
They’ve been there for everything-from even the smallest things like helping with profile access, to more detailed tasks such as creating tracking links and setting up ads. Having that level of support means we can focus more on other core works without getting stuck on technical or administrative issues. It’s reassuring to know there’s always a reliable team ready to help, which makes our work more efficient and far less stressful.
What do you like best about the product?
G2 Marketing Solutions helps in finding the best softwares and provide true and real experience of customers. It helps businesses earn visibility and make a space in the b2b market. It also helps businesses get buyers data and help them in targeting.
What do you dislike about the product?
G2 Marketing Solutions is very costly for new startups and small business. Also this platform favours paying customers which is not in support of small businesses. Also businesses cannot only reply on the leads received through this software as not all buyers are serious buyer.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions provides true real user experience, rating and comparison with competitors and not the exaggerated reviews which are available on the website of the software. This helps in better decision, less time requirement. As a digital marketer G2 helps me in solving the issue of poor lead quality and poor traffic. If helps my ad set to reach users who are already researching about the product I am marketing and helps me reach users who are ready to buy this helps me in better conversion and low cost. Also I can adjust my campaign as G2 Marketing Solutions provides buyers intent data, campaign insights and analytics these helps me in improving my campaign.
What do you like best about the product?
I like that it provides a variety of options to achieve the goals each product or service strives for.
What do you dislike about the product?
I havent run into any downside yet. I am always on the look out for what an app or a service can do better.
What problems is the product solving and how is that benefiting you?
It solving the issue of having to find the best provider. We often need didnt products to keep track of billing or providers.
I give G2 Ten out of ten – it's our biggest channel for social proof. The badges, in particular, are really resonating – so we're going to keep pushing them. We're even getting demo requests through the emails we're sending prospects about our badges.
What do you like best about the product?
They make it easy to understand pros and cons of a product.
What do you dislike about the product?
Some reviews seem to minimize or hide the negative aspects of a product or software.
What problems is the product solving and how is that benefiting you?
It's helping us know what to look out for and whether certain products are a good match for us.
What do you like best about the product?
What I like most about G2 Marketing Solutions is that it actually helps in getting visibility in front of the right audience. People who come through G2 are usually already looking for a solution, so the leads are more relevant. The reviews also add a lot of trust many times prospects mention they saw our profile on G2 before reaching out. Overall, it has helped us with credibility and getting better quality inquiries compared to generic marketing.
What do you dislike about the product?
Nothing specific to dislike. It’s been a good experience overall and serves the purpose well.
What problems is the product solving and how is that benefiting you?
G2 helps in building trust through reviews and connects us with the right audience, which improves our lead quality.
What do you like best about the product?
What stood out most about G2 Marketing Solutions is how well it connects intent-driven buyers with our product. While working on promoting Snowflake, we saw a noticeable improvement in visibility among relevant audiences actively researching data platforms. The buyer intent data and campaign targeting features were especially useful. They helped us identify prospects already in-market, which made our outreach and positioning more efficient. The platform also integrates well with our broader marketing efforts, allowing us to align G2 insights with other demand generation channels.
What do you dislike about the product?
One challenge is that it can take some time to fully understand how to optimize campaigns and interpret buyer intent data effectively, especially for teams new to the platform. Additionally, while the insights are valuable, deeper customization in reporting and segmentation would make it even more powerful for advanced use cases.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helped us address the challenge of reaching high intent buyers in a crowded B2B space. Instead of broad targeting, we were able to focus on prospects already comparing solutions, which improved lead quality. For our Snowflake related initiatives, this translated into better engagement, more qualified conversations, and improved campaign efficiency. It also reduced guesswork in our marketing strategy by providing clearer signals on buyer behavior and interests. Overall, it has helped us make more data-driven marketing decisions and maximize ROI on our campaigns.
What do you like best about the product?
We’ve had a positive experience using this platform in our day-to-day operations. One of its biggest strengths is how easy it is to use and how effectively it streamlines workflows without adding unnecessary complexity. The interface feels intuitive, adoption has been fairly smooth, and it supports collaboration well across teams. What I appreciate most is that it addresses practical business needs and improves efficiency in a meaningful way. It’s helped increase visibility, save time on routine tasks, and encourage a more structured way of working. Overall, the experience has been stable, and the platform continues to provide real value for our team. The main areas for improvement are a few usability refinements, along with places where added flexibility or faster support would make the experience even better. Even with those points, the value delivered is strong, and I would recommend it to teams looking for a dependable solution.
What do you dislike about the product?
One area I think G2.com could improve is the testimonial side. Right now, it feels much more focused on reviews, and it would be great if we could also collect and showcase testimonials. In addition, adding features that let us compare reviews across similar products would be really helpful. That kind of comparison would support product management and internal teams by making it easier to understand how we’re doing relative to competitors.
What problems is the product solving and how is that benefiting you?
I use G2.com to read reviews related to my products, and it also works as a platform where customers can share their experiences and help build a community. It deepens our understanding of how the products are actually being used, and it provides competitive intelligence along with clearer insight into usage and capabilities.
What do you like best about the product?
We use the buyer intent data extensively to drive our pipeline. This feature helps us run more targeted campaigns. We also carefully review customer feedback to understand their points better so we can improve our support and enhance product features.
What do you dislike about the product?
So far, I haven’t found anything that hasn’t worked for us.
What problems is the product solving and how is that benefiting you?
It helps us benchmark ourselves against our competitors, create marketing assets, and surface prospects who are searching for us.
What do you like best about the product?
Each time I speak with my Account Manager, I feel like there are new things I learn about how we can leverage G2. It truly seems like the opportunities are endless, and we can really enhance our marketing efforts with proven validation from our customers.
What do you dislike about the product?
While the many ways we can leverage the platform are incredibly beneficial, it can be overwhelming at times as well. But with that being said, I do think the learning curve is manageable if you take time to learn the ins and outs of the platform.
What problems is the product solving and how is that benefiting you?
Not only are we able to consolidate our customer feedback in one place, but we're able to use this data in various types of marketing efforts - campaigns, ads, social posts, etc.
What do you like best about the product?
It definitely helps create a trustworthy reputation for the brands.
What do you dislike about the product?
Nothing negative so far; at this point, I only have positive things to share.
What problems is the product solving and how is that benefiting you?
It helps us by providing a platform, through surveys, to share the positive points about my organization. This is helping us build our organization’s repo and generate more business.
What do you like best about the product?
G2 Marketing, i believe they are reliable and trustworthy. We earlier used to waste lots of time and efforts in promoting our online presence. But now our workflow has become more smooth we have outsourced it to G2 marketing. It was easily integrated with our online platforms and ui friendly dashboards. i believe it has nice performance . Pricing i think is okay neither expensive nor cheap and i believe it has nice support. AI I havent used that much
What do you dislike about the product?
I think some solutions can be automated and some personalisation for client is needed
What problems is the product solving and how is that benefiting you?
Grow my digital presence and handle the outreach
What do you like best about the product?
G2 Marketing Solutions provides excellent visibility and helps businesses reach the right buyers at the right time. The intent data and review platform make it easy to build trust with potential customers
What do you dislike about the product?
The pricing can be on the higher side for smaller businesses, and the dashboard can feel overwhelming at first. A more streamlined onboarding experience would be helpful
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps us identify in-market buyers and target them more effectively, reducing wasted ad spend. It has improved our lead quality and shortened the sales cycle by connecting us with prospects who are already researching solutions like ours
What do you like best about the product?
Great insights into many different products. The reviews feel trustworthy and genuinely help me make informed decisions when choosing what to buy.
What do you dislike about the product?
The potential high costs and possibly that some great products are overlooked due to not ranking high, not having many reviews.
What problems is the product solving and how is that benefiting you?
Making smarter and more informed decisions about the products we buy
What do you like best about the product?
I find G2.com super easy to use, and I love how easy it is for reviews to show up on the platform. We really like the shorter forms and appreciate that our account managers help us create shorter reviews for people with less time. It's a great platform for gathering reviews, and it's nice being able to see all the different reports we show up in. Also, the platform's growth is interesting to trace, and there are many features, like social media-generated images, even though we don't use them. We appreciate that those features are available.
What do you dislike about the product?
Sometimes we're not going to know how the algorithm ranks us versus other competitors. We have competitors in the market who have a lot more reviews than us, and they rank higher than us in certain things even though we know that their solution is not awesome. For example, there's a competitor that is an overlay solution that has routinely faced lawsuits that the accessibility community does not see as a viable accessibility solution, yet they rank higher than us in certain categories, because they just have more reviews than us. It seems sort of counterintuitive because that platform might be recommended to people via G2.com, but it's actually not a great solution, and the accessibility community would say, "hey, don't use that."
What problems is the product solving and how is that benefiting you?
I'm a Product Marketer, and we're constantly looking into Customer Sentiment and feedback, so that we can use it for guidance across our product roadmap, and social posts! G2.com makes it easy to gather and aggregate customer reviews quickly, which is hard when customers get many requests. We value using G2 badges as social assets to enhance market positioning. It streamlines feedback collection and offers useful features, even if we don't utilize all of them.
What do you like best about the product?
It's great that we can integrate G2 reviews across different online touchpoints: email, in-product apps, and the website. I'm currently in a new role, and the onboarding experience helped improve our awareness of the agentic orchestration space.
What do you dislike about the product?
Still a beginner user and need to use the platform more.
What problems is the product solving and how is that benefiting you?
Previously, we struggled to gather credible reviews in one centralized location. G2 makes it easy for us to collect customer reviews using simple, easy-to-scan QR codes, all within one seamless interface.
What do you like best about the product?
The fact that they are focused on providing you with the most compatible system based on your needs, and the fact that they provide true feedback, positive or negative.
What do you dislike about the product?
Nothing really. Based on their portfolio, they seem to provide exactly what you need.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps businesses tackle the challenge of reaching the right buyers at the right time by leveraging authentic customer reviews, buyer intent data, and targeted advertising.